Distributors Have Given Up on Bud Light
Ever Recovering From Dylan Mulvaney Debacle
PJ Media,
by
Matt Margolis
Original Article
Posted By: ladydawgfan,
8/1/2023 12:14:26 AM
It’s been nearly four months since Dylan Mulvaney revealed his partnership with Bud Light, and consumers have yet to forgive the brand. Sales are down and the company has lost billions in market value, laid off workers, and frozen hirings. Time has yet to heal the wounds inflicted by the ill-advised marketing gimmick.
Things have gotten so bad that many Anheuser-Busch distributors have basically given up on getting their lost customers back, according to a report from the New York Post.
“Consumers have made a choice,” an executive at a Texas-based beer distributor told the outlet. “They have left [Bud Light] and that’s how it’s going to be.
Reply 1 - Posted by:
Catherine 8/1/2023 1:00:41 AM (No. 1524840)
Mulvaney is just part of that problem. The fact that Bud had no idea who their customers are and what kind of commercial to aim at them is the bigger problem. They deserve the loss. Maybe next time they'll pay more attention to their customer base.
32 people like this.
Reply 2 - Posted by:
Flyball Dogs 8/1/2023 1:03:03 AM (No. 1524842)
This is all well and good. But I could swear I’ve been seeing a lot of tv ads with trans women. I think we’re being inundated with crap. Are we going to boycott everything?
15 people like this.
Reply 3 - Posted by:
DVC 8/1/2023 1:11:44 AM (No. 1524847)
Great news.
And those who are boycotting need to be certain that their "alternate brand" beer isn't just another beer from InBev, putting their money into the same pockets.
31 people like this.
Reply 4 - Posted by:
Strike3 8/1/2023 2:53:27 AM (No. 1524864)
If that's what it takes, #2. Bud Lite and Disney now have a lot in common, they placed their bets with two percent of the population and insulted the other 98%. The result is billions in lost revenue. All it would take is an apology for most people to give them a second chance.
26 people like this.
My opinion; the former success of Bud Light was probably stemming from Regular Budweiser drinkers wanting to loose some weight. Now that they are NOT drinking Bud Light they have had their taste buds attuned to what a REAL beer should taste like!!
Bud Light to me, was a one and only a long time ago. To me it is like drinking Panther P**s!!!
13 people like this.
Reply 6 - Posted by:
Lawsy0 8/1/2023 7:25:19 AM (No. 1524960)
Bud Light ''jane fonda'd themselves.'' That's gonna leave a mark!
12 people like this.
Reply 7 - Posted by:
Corndoggies 8/1/2023 7:49:34 AM (No. 1524977)
Hubs was a Bud Light drinker from the day I met him and I’m guessing for a long time before that. I don’t mean to make him sound like a heavy drinker because he’s not at all. But when a beer drinking event took place Bud Light was there. Calories had nothing to do with it. I actually think he liked it!! I may need to rethink some things lol. If I’m drinking beer it’s Guinness.
7 people like this.
Reply 8 - Posted by:
chumley 8/1/2023 7:52:27 AM (No. 1524979)
The formula for selling beer has been known and used for decades. People doing fun active things like skydiving, surfing or having a party with lots of beautiful smiling people flirting with the opposite sex. Even better if there are bikinis involved and no tattoos.
The further they get from that, the worse it gets. That sicko freak is about as far from that as it gets. Whoever signed off on it should sue the college they went to for malpractice.
11 people like this.
Reply 9 - Posted by:
greyseal 8/1/2023 8:26:11 AM (No. 1525003)
Gone are any InBev drinks in my house. I had switched to Michelob Ultra Amber 20 years ago because of the calories and it didn't taste terrible. Then just before COVID they seemingly dropped the Amber variety and reformulated Ultra (now with agave!) to appeal to the younger crowd so I switched to Bud Light since it was served seemingly everywhere. Now, Yuengling is the current favorite, and occasionally I'll grab some Fat Tire (the brewery seems to be woke based on its packaging, but they haven't insulted me yet), or a Red Oak product. When we eat out, I usually go for Miller Lite or, barring that, whatever craft beer is available. Luckily, the Red Oak brewery is nearby, so their Hummingbird brew is often available...
greyseal
3 people like this.
Reply 10 - Posted by:
nwcudagal 8/1/2023 9:12:40 AM (No. 1525042)
Everytime I see that "woman" I am thoroughly disgusted by that cheesy Cheshire cat grin. Could they have picked anyone worse?
6 people like this.
Reply 11 - Posted by:
red1066 8/1/2023 9:23:53 AM (No. 1525052)
Remember, it was a leftist woman who decided to create this advertising campaign for Bud Light. A leftist woman who probably doesn't drink beer. Wouldn't be caught dead with a beer, and who didn't give a squat about the Bud Light drinkers or beer drinkers in general. Beer drinkers are the type of people she wanted to insult. Beer drinkers generally vote Republican and hate Biteme. Beer drinkers in her mind are of low intelligence and having a pervert represent a beer would be a way of insulting them. It was the people above her that approved of this advertising campaign instead of firing her on the spot.
7 people like this.
Reply 12 - Posted by:
MickTurn 8/1/2023 9:29:56 AM (No. 1525061)
No one with a brain wants Butt Light, that's for sure!
3 people like this.
Reply 13 - Posted by:
FLCracker 8/1/2023 10:36:39 AM (No. 1525120)
I hadn't thought of this before. Alissa Heinerscheid, "...if we do not attract young drinkers to come and drink this brand, there will be no future for Bud Light.” So she decided to join "forces with a mentally ill man who wears dresses and acts like a ten-year-old girl."
So what groups of people was Dylan Mulvaney supposed to bring to Bud Light's table? Besides the obvious alphabet people, was part of her audience under-drinking age girls and pedophiles who prey upon them? Nothing like being inclusive.
6 people like this.
Reply 14 - Posted by:
Hazymac 8/1/2023 10:37:06 AM (No. 1525121)
The suits at AB-Inbev managed to kill that brand dead dead dead. I miss the bullfrogs that said, "Bud," "weis" and "er." But the company hated the image. Spuds McKenzie turned out in real life to be a bi--a female dog. Later today I intend to be "fratty" when I go to the supermarket and buy a 12-pack of ... Dos Equis. I do not always drink beer, but when I do, I prefer Dos Equis.
3 people like this.
Bud Light's biggest long-term problem is that no one drank Bud Light because they liked it better than other beers. They drank it because "everyone else" did. Now that it is no longer the beer that "everyone drinks", almost no one is going to buy it.
4 people like this.
Below, you will find ...
Most Recent Articles posted by "ladydawgfan"
and
Most Active Articles (last 48 hours)
Comments:
My local Costco has put the dreaded star of death on the unsold stack of Bud Light.