The NFL Names Its First-Ever ‘Chief
Kindness Officer’ Ahead of Super Bowl LX
Parade,
by
Meredith Gordon
Original Article
Posted By: Citoyen,
1/31/2026 2:37:04 PM
Super Bowl LX is almost here, and the NFL is making fandom a whole lot kinder. In an exclusive shared with The Hollywood Reporter, NFL executives announced that YouTube sensation Dhar Mann, 41, has been named the league’s first-ever Chief Kindness Officer. Mann also serves as the league’s “Creator of the Week” leading up to the big game. (snip) As part of the lead-up to Super Bowl LX, Dhar Mann has been tapped to partner with the NFL to help deliver the league’s “Be Nice to Your Rival” campaign.
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Reply 1 - Posted by:
mobyclik 1/31/2026 2:44:53 PM (No. 2063106)
This article is a joint venture of The Onion and The Babylon Bee.....correct????
37 people like this.
Reply 2 - Posted by:
PlayItAgain 1/31/2026 2:56:47 PM (No. 2063111)
It's quite offensive to think that the NFL thought we needed this.
34 people like this.
Reply 3 - Posted by:
Californian 1/31/2026 3:10:20 PM (No. 2063113)
I want to know the name of the dummy who came up with this.
Fire them.
32 people like this.
Reply 4 - Posted by:
lakerman1 1/31/2026 3:13:58 PM (No. 2063114)
Shortly before South Park became unwatchable, they did come up with a funny episode called 'sarcastiball.'
Perhaps NFL Commissioner Goodell saw the episode.
21 people like this.
Reply 5 - Posted by:
DaBigGuy 1/31/2026 3:15:05 PM (No. 2063115)
I haven't wasted a minute watching an NFL game in years. The position the NFL needed was a Chief Referee Optometry Board. Probably still do. Between the poor product, the virtue signaling, and nonsense like this, I don't feel like I have missed anything of value.
24 people like this.
Reply 6 - Posted by:
DVC 1/31/2026 3:21:39 PM (No. 2063119)
You can tell what WAS the rough and tumble, manly, loud sport of pro football is on it's last legs when they start actually being interested in "kindness".
This isn't a church or a social welfare agency where kindness are essential parts of the process.
It's a FOOT BALL GAME....people get busted up periodically and they intentionally try to run over each other and smash into each other....wearing helmets and pads to minimize injuries.
Kindness? Literally pathetic.
27 people like this.
Reply 7 - Posted by:
Tanker76 1/31/2026 3:46:06 PM (No. 2063128)
Alex Karras and Dick Butkus are spinning in their graves.....
Famous Karras quote, “I never had to work myself up for a game. I hated everybody, even my teammates, I never talked to anybody.”
26 people like this.
Reply 8 - Posted by:
franq 1/31/2026 3:50:52 PM (No. 2063130)
Never heard of him.
4 people like this.
Reply 9 - Posted by:
Encore 1/31/2026 3:51:34 PM (No. 2063131)
If they had hired a ‘fire every schmuck that kneels during our national anthem’ chief…I might still watch a game or two.
24 people like this.
Reply 10 - Posted by:
privateer 1/31/2026 4:05:21 PM (No. 2063134)
Mongo love Kindness!
14 people like this.
Reply 11 - Posted by:
Corndoggies 1/31/2026 4:12:01 PM (No. 2063137)
Hopefully the executive isn’t from Philly. Those fans are violent.
5 people like this.
Reply 12 - Posted by:
wilarrbie 1/31/2026 4:16:40 PM (No. 2063138)
I hope suggesting these exasperated fans 'be nice' works about as well as telling angry women to 'calm down'.
21 people like this.
Reply 13 - Posted by:
dbdiva 1/31/2026 4:26:42 PM (No. 2063141)
I suppose that the huge #1 foam finger that is ubiquitous at football games will now be labeled as "unkind" and fans who bring them to games will not be allowed in the stadium. Way to go NFL! Alienate the fans more than you already have. Is the goal to play games before empty stadiums? Sounds like it.
Dhar Mann aka Mr. Killjoy
11 people like this.
Reply 14 - Posted by:
Red Ghost 1/31/2026 4:30:02 PM (No. 2063142)
This has to be a joke. It cannot possibly be true. But if it is, you can tell the people that are running the NFL today, Goodell included were never, ever professional athletes. Professionals and even semi-professional football players, are rough, tough and look to annihilate their opponents every time they take the field. But, they also greatly respect their opponents as they know what it takes to be a professional athlete. Respect trumps pansy kindness any day. So, this Dylan Mulvaney of football, that's who the guy reminded me of, I suspect has never even been on a football field let alone played this or any other sport, professionally. I believe he is some unknown director of something or other.
Furthermore, from a Daily Mail article: "... Mann was sentenced to five years probation and ordered to repay the city of Oakland $44,399 after pleading no contest to five felony counts of defrauding the city."
I ask a very simple question, is the NFL trying to commit suicide? Is Roger Goodell going to get a bonus from some european soccer scion or league for destroying the NFL and the time honored AMERICAN sport of Football? It sure seems that way. Please again tell me this is a joke.
11 people like this.
Reply 15 - Posted by:
WhamDBambam 1/31/2026 4:41:40 PM (No. 2063145)
Oh, Lord! I would have guessed it'd be either Algore or Hillary!.
8 people like this.
Reply 16 - Posted by:
kono 1/31/2026 4:52:33 PM (No. 2063147)
Be Kind To Your Rival ... from the river to the sea, right?
10 people like this.
Reply 17 - Posted by:
mc squared 1/31/2026 5:16:03 PM (No. 2063154)
It's over folks. They've won. Maybe the NFL players won't be arrested every week either.
8 people like this.
Reply 18 - Posted by:
stablemoney 1/31/2026 5:18:41 PM (No. 2063156)
The NFL nonprofit status should be revoked, as they have become a political organization.
12 people like this.
Reply 19 - Posted by:
marbles 1/31/2026 5:52:06 PM (No. 2063165)
It's football , not afternoon tea with the Queen
11 people like this.
Reply 20 - Posted by:
Citoyen 1/31/2026 6:14:35 PM (No. 2063175)
Feeling masochistic I viewed a couple of this “influencer’s” videos, including one announcing himself as Chief Kindness Officer. Vapid beyond belief. Paltry number of views. I have trouble believing even silly teenage girls lapping this content up.
11 people like this.
Reply 21 - Posted by:
clayusmcret 1/31/2026 7:07:50 PM (No. 2063188)
This year's halftime show will start o/a 7PM central time and last roughly half an hour. My son wants to watch the Super Bowl itself, but we will not be on NBC (the network broadcasting it) during the time that the halftime show is running, nor about 10 minutes past when it would likely end.
7 people like this.
Reply 22 - Posted by:
Strike3 1/31/2026 7:25:38 PM (No. 2063202)
Someody has obviously had his head rattled inside his helmet once too often. I would much rather watch a local high school soccer game than this overpriced brawl and it's sickening half-time circus.
2 people like this.
Reply 23 - Posted by:
Italiano 1/31/2026 8:01:39 PM (No. 2063225)
Figures. What a dork. I was hoping for Jack Tatum
4 people like this.
Reply 24 - Posted by:
edgar 1/31/2026 11:08:53 PM (No. 2063269)
'Choose Love' / Chief Kindness Officer - NFL must be catering to the participation trophy winner demographic. An old guy like me isn't buying into the rainbows and unicorn nonsense Goodell is selling.
5 people like this.
Reply 25 - Posted by:
JimBob 1/31/2026 11:47:33 PM (No. 2063280)
So the NFL said to Bud Light and that Mulvaney twerp: "Hold My Beer!"
I don't know who is running the NFL these days...
Ya know.... Disney, with all their 'woke' perverts, bought ESPN as part of ABC, some years back.
I wonder if this is a result of their influence.
Regardless, I lost interest in the NFL many years ago. I may casually watch part of a game if I happen to be in a room when it is turned on, but I have no interest in the league, the various teams, all the talk of business transactions and all the soap-opera 'personalities' .
It's just boring.
5 people like this.
Reply 26 - Posted by:
YorkieMom 1/31/2026 11:58:25 PM (No. 2063282)
Isn't it enough that all of the players' helmets have Choose Love on them? Give me a break.
3 people like this.
Reply 27 - Posted by:
ragu 2/1/2026 2:28:44 AM (No. 2063290)
How pathetic is this?
3 people like this.
Reply 28 - Posted by:
mifla 2/1/2026 5:15:24 AM (No. 2063305)
You simply cannot fix stupid.
2 people like this.
Reply 29 - Posted by:
TomKat Books 2/1/2026 5:16:04 AM (No. 2063306)
Dick Butkus and Mean Joe Greene would have hurled on Dhar Mann's tutu had they seen this nonsense.
4 people like this.
Reply 30 - Posted by:
DA717 2/1/2026 11:18:00 AM (No. 2063467)
More madness from Goodell.
Instead of suspending any player who took a knee during the national anthem, Goodell put us through months of hand holding and caving to spoiled players.
Then the NFL post super woke comments in the end zones.
Congress gave the NFL a monopoly. Instead of ensuring fans weren't taken advantage of, Goodell sold exclusive rights to tons of games to Netflix, Amazon Prime, Peacock, ESPN+, and NFL channel, at the expense of the average fan. Congress should take the next step and establish a commission with the power to override NFL decisions if the NFL trys to take an action that would adversely affect fans.
Then we have the decision to hire Bad Bunny to perform at half-time this year. I'm not sure I'm going to watch the Super Bowl this year, but if I do, the channel will change at half-time.
I'm sure Pete Rozelle is spinning in his grave.
2 people like this.
Reply 31 - Posted by:
LadyVet 2/1/2026 11:57:36 AM (No. 2063494)
I thought the WNBA had the stupidest people ever running that league. Now they seem to be transitioning over to the NFL. I'm just looking for Fernando Mendoza or Jacob Rodriquez to be given the Cailin Clark treatment. And what about those Seattle Seahawk uniforms that have the LGBT rainbow colors as a main feature of the logo design? I guess it goes with the Choose Love message on the back (appropriately for such a message and design) of their helmets.
0 people like this.
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For those who believe wokeness is dead. The Chief Kindness Officer's first initiative will be a social campaign called "Be Kind to Your Rival" which encourages football fans to say nice things about opposing teams and their supporters. I did a quick search of the high level NFL executives and found that 45% percent of them are women. What a surprise!