A Lesson in Corporate Wokeness: The Disaster
After Making Aunt Jemima a Pariah

Doing our part. We used to buy Aunt Jemima pancake mix and syrup all the time. We have never, and will never, buy anything from Pearl Milling Company!!!!! Canceling a proud black woman is racist!!! Period!!! We don't support evil at our home!!!

Bring back Aunt Jemima, you freaking morons. There was nothing at all negative about her. She was a beloved expert cook!

When the idiots took the Native American woman off the Land O Lakes butter package it took me minutes to find it in the dairy section. The human eyes become accustomed to pattern recognition….too bad the marketing geniuses don’t know that.

Out standard pancake mix used to be Aunt Jemima, used since I was a kid....no more. OOPS. And I dislike Pepsi drinks, too, but didn't know that these pukes owned and burned down Aunt Jemima. Fools and their money are soon parted.

Correction to #4...Our standard..."

I have noticed on the Pearl Milling Co. commercials, that near the end of the commercial, in small print at the bottom corner it says "formerly Aunt Jemima". What morons!

The article notes it took quite a few months to phase out the Aunt Jemima product already on the shelves and replace it with the new brand. By that time the woke mob had moved on to fresh targets. They should have just quietly kept the Aunt Jemima brand and they would not have lost so many sales.

Cancelling the first successful black businesswoman from an era where it was extremely difficult for blacks to rise to the top of the business ladder is about as racist/woke as you can get. I won't touch Pearl Milling products.

The author's most important point which is NEVER much appreciated is that the DEI/EGD crowd aren't the typical consumers of these brands in the first place. So cratering to their woke demands has essentially no chance of increasing sales. EGD scores have nothing to do with businesses generating profits but on the other hand stock prices are very much dependent on such fake moral yardsticks when large investors use them to judge where to place their money.

These morons are killing off their brands to pacify a small number of protesters who don’t buy their products. I’ve never heard of Pearl Milling Company and would skip right past it at the grocery store, as I’ve likely already done. They need to stop this insanity. Time for their investors to step up.

Don't forget the Land O Lakes butter that removed the Indian from the label...how much did they lose?...Me for one...switched over to Irish butter and like it a lot better. As far as pancake, it's Krusteaz now...they also make a nice cinnamon muffin/cake mix...

Once again - - there's a very simple solution - - which only I appear to be capable of creating - - - - Michelle 0bama Pancake Mix! It would sell like - - like - - well - - like hotcakes! Now - - why couldn't anyone else think of this simple solution?

Pearl Milling products can be found on the bottom shelf under the sales shelf in the WalMart store here. Looks like most of the time shelf is well stocked...no one's buying. Me nether or either.

Re #12....you forgot the "/s off" at the end, I think. I sure would be CERTAIN to never buy anything with the Wookie's branding. Yes, Krusteaz is excellent pancake mix. However, I happened, during studying the history of Aunt Jemima to run across a photo of the original Pearl Milling Company (not too far from here) handwritten mixing instructions for the mill. It was for huge quantities, so I worked it out myself. The weird part is that it was, from memory now, 55% hard red winter wheat (100% whole wheat flour) and 45% corn fine meal with a good bit of two chemicals which are essentially commercial equivalent of baking powder (which is baking soda and cream of tartar, plus.....extra if it is double rising). So....I have a grain mill and have hard red winter wheat (which isn't all that great for bread in whole wheat form, needs to be made into white flour for bread) in quantity. So, I milled up some hard red winter wheat flour, and mixed in the appropriate amounts of fine corn meal and baking powder and made REAL "ORIGINAL Aunt Jemima pancakes" (which it used to say on the 2015 packaging, but was a bald faced lie) and they were good, but pretty different than modern pancakes, like Krusteaz. Less high rising, stouter. If I have any dislike about modern pancakes, it's that they fall apart and crumble too easily, split in half too easily. These truly old style Aunt Jemima pancakes were pretty interesting and I liked them. I plan on making another batch and letting my wife try them, see what she thinks. It might become our new standard pancake mix. If you want to try to make a reasonable facsimile, mix about 55% whole wheat flour and 45% corn meal plus the appropriate amount of baking soda, stir it up and cook. If you start with a standard basic pancake mix, use the same amount total of flour and baking soda, just use the 55/45 whole wheat/fine corn meal mix instead of flour, it should work You might like it. I did. Not as high rising, stronger, good flavor, but different. Structurally better, but not shoe soles by any stretch.

THe loss of sales is not all due to people getting mad and boycotting the “new”brand. People who don’t have a racist bone in their body bought Aunt Jemima because it was a consistently good brand of syrup. Former buyers didn’t have any idea who Pearl Milling Company was and simply switched to another brand. Pearl trashed a familiar brand that took decades to build. What the hell are they teaching in business school these days? How to ruin your brand?

Check out Cousin T's Pancake mixes at cousints.com . He is a big Trump supporter and has been stepping into the gap left by the exit if Aunt Jemima.

Go woke; go broke. This is a fitting end to wokeness. Good riddance.

I find the name change hilarious - What color are pearls?