Evidence mounts that the problems at Bud
Light and its parent go far beyond Alissa Heinerscheid
Posted By: Magnante, 4/23/2023 9:31:58 AM
If I were still teaching at Harvard Business School, I’d already be putting together material for a case study on the Bud Light marketing disaster, and I am reasonably sure that I would have plenty of company at HBS and elsewhere. The fiasco is already of historic proportions, joining New Coke as an example of failing to understand the customers of a brand. But, as with any good case study, there are layers and layers of analysis possible, and the initial hypotheses of who and what went wrong may yield to alternative views once more information is considered. (snip) Alissa Heinerscheid is not the disease, she’s a symptom.
people like this.
people like this.
people like this.
people like this.
people like this.
people like this.
people like this.
people like this.
people like this.
people like this.
people like this.
people like this.
people like this.
people like this.
people like this.
people like this.
people like this.
people like this.
people like this.
Below, you will find ...
Most Recent Articles posted by "Magnante"
and
Most Active Articles (last 48 hours)
Most Recent Articles posted by
Magnante"
Saturday Schadenfreude: CNN aired an amazing
confrontation that devastated Randi Weingarten 20 replies
confrontation that devastated Randi Weingarten 20 replies
As Fox News moves leftward, CNN, the sick man of cable news, just aired a segment that would hearten any alienated FNC viewers that happened to catch it. Is this a portent of things to come?
The New York Post reports on the confrontation that must have shocked Randi Weingarten, the head of the AFT who this past week falsely claimed to a congressional committee that she had fought every day to reopen schools, when, in fact, she and her union were the major force keeping them closed. A paid CNN commentator, Scott Jennngs, delivered the truth bomb.
God must approve of MAGA, because Donald Trump is surely blessed. He's never been a politician, and he's famously undisciplined on the campaign trail. But he is always blessed with the most incapable opponents to run against. Those opponents have been the embodiment of incompetence magnified by unlikability. (snip) Joe Biden announced his candidacy in an early-morning video release, because he wasn't capable of doing it live — and we all know it. That's how horrible of a candidate he is. Joe certainly isn't the worst the Dems could put forward, but that's a testament to how bad their choices are
Early in my professional career, an experienced colleague shared with me a bit of advice.
“If you sell people what they want to buy,” he said, “you’ll have a very successful career. If you sell people what you think they want to buy, you might still be successful. But if you sell people what you want to sell them, you’ll fail miserably.” (snip) Yet this lesson apparently isn’t taught at The Wharton School of Finance, where Bud Light marketing VP Alissa Heinerscheid earned a Master of Business Administration degree, and where tuition and supplies alone will run you $250K for its two-year MBA program.
I am dismayed that Donald Trump seems to be adopting the tactics of the Biden-dominated DNC and rejecting the opportunity for voters to hear directly from candidates for their parties’ nomination in a presidential debate. In a post on Truth Social, he writes:
I see that everybody is talking about the Republican Debates, but nobody got my approval, or the approval of the Trump Campaign, before announcing them. When you’re leading by seemingly insurmountable numbers, and you have hostile Networks with angry, TRUMP & MAGA hating anchors asking the “questions,” why subject yourself to being libeled and abused?
Both Tucker Carlson and Fox News remain mum on the departure of Fox News’s most popular host beyond the terse initial announcement. (snip) the Wall Street Journal reported: "Mr. Carlson, whose contract was renewed in 2021, will be paid out for the rest of his contract, people familiar with the matter said. Mr. Carlson is paid about $20 million a year, one of the people said." (snip) Tucker’s increasing willingness to use a good versus evil framework to discuss the political contest today has been evident for some time now. (snip) I suspect streaming will be his chosen vehicle.
What Happened in Hospitals During Covid?
21 replies
Hospitals should be places you can trust to provide comfort and healing when you’re most vulnerable. But that trust may have been shattered by brutal Covid protocols that critics claim turned many hospitals into hellscapes of systematic medical murder.
The victims’ stories have been muffled by the mainstream media, but they’re starting to break through. For one thing, lawsuits against three hospitals have been filed in California by 14 bereaved families who claim their loved ones were killed by a deadly protocol. Meanwhile, activist organizations like Protocol Kills, the FormerFedsGroup Freedom Foundation, and American Frontline Nurses are collecting and documenting stories
It will surprise absolutely no one who reads American Thinker to learn that Rep. Alexandria Ocasio-Cortez is utterly ignorant (snip) Ocasio-Cortez said, “I believe that when it comes to broadcast television, like Fox News, these are subject to federal law, federal regulation in terms of what’s allowed on air and what isn’t." (snip) Fox News is not broadcast television. It is distributed via cable, satellite, and streaming services. It has no FCC licenses the way that terrestrial broadcast stations, such as those carrying NBC programming, do. This is elementary and fundamental to understanding the video business
Evidence mounts that the problems at Bud
Light and its parent go far beyond Alissa Heinerscheid 19 replies
Light and its parent go far beyond Alissa Heinerscheid 19 replies
If I were still teaching at Harvard Business School, I’d already be putting together material for a case study on the Bud Light marketing disaster, and I am reasonably sure that I would have plenty of company at HBS and elsewhere. The fiasco is already of historic proportions, joining New Coke as an example of failing to understand the customers of a brand.
But, as with any good case study, there are layers and layers of analysis possible, and the initial hypotheses of who and what went wrong may yield to alternative views once more information is considered. (snip) Alissa Heinerscheid is not the disease, she’s a symptom.
Last week, the mainstream media gleefully reported the arrest of a low-ranking, 21-year-old Air National Guardsman from Massachusetts named Jack Teixeira, who apparently, on an internet chat site, divulged state secrets in violation of the Espionage Act and embarrassed the Biden administration. (snip) If United States Special Forces advisors are on the ground (snip) a larger question must now be examined: Has Joe Biden violated the War Powers Act?
Section Two of the War Powers Act of 1973 requires the president to notify Congress within 48 hours of the commission of United States forces into hostilities
Rift among conservatives over Bud Light
response has clarified that it’s hardball
time for the GOP 16 replies
response has clarified that it’s hardball
time for the GOP 16 replies
Unexpectedly and unintentionally, the hiring of Dylan Mulvaney as a celebrity endorser of Bud Light has provided a clarifying moment for conservatives. Two prominent Trump administration veterans have emerged as embodiments of the two strategic options that Republican officeholders and activists have traditionally embraced:
Defer to major donors because “money is the mother’s milk of politics.”
Go scorched earth on those who side with the forces trying to destroy our culture, society, and/or economy. (snip) A couple of days ago, Donald Trump, Jr. was advocating for option 1
Both American Political Parties Have Adopted
Lenin’s Strategy for the Destruction
of Capitalism 5 replies
Lenin’s Strategy for the Destruction
of Capitalism 5 replies
On April 22, 1919, on his 50th birthday, Lenin gave an interview to London’s Daily Chronicle and made stunning revelations about the Bolshevik's struggle to destroy capitalism. (snip) Lenin declared, “Debauch the currency to overturn the basis of society.” The destruction of currency was the main component of the Bolshevik strategy. (snip) By a continuing process of inflation, governments can confiscate, secretly and unobserved, an important part of the wealth of their citizens. By this method, they not only confiscate, but they confiscate arbitrarily…. Lenin was certainly right; there is no subtler, no surer means of overturning the existing basis of society than to debauch the currency.
Hunter Biden’s hard drive, which he’s now conceded is legitimate, proved that Hunter was an exceptionally debauched character. (snip) Yesterday, though, Rep. Marjorie Taylor Greene (D-GA) added something unexpected to the businesses from which the Bidens profited. According to her, in addition to money coming to the Bidens from various foreign countries,
I just saw evidence of human trafficking. This involved prostitutes not only from here in the United States, but foreign countries like Russia and Ukraine. This is unbelievable that a President and a former Vice President, not only his son Hunter Biden, but many more family members extending past Hunter Biden and his immediate family.
Most Active Articles (last 48 hours)
WNBA’s Brittney Griner Says Banning
Biological Men from Playing Against Women
is a ‘Crime’ 34 replies
Biological Men from Playing Against Women
is a ‘Crime’ 34 replies
Phoenix Mercury player Brittney Griner spoke to the media as the WNBA prepares to kick off its 2023 season, and at one point in the discussion insisted that it is a “crime” to prevent biological men who claim to be transgender women from playing against natural-born women.
Griner, who is more famous for having been arrested and imprisoned in Russia on drug charges than playing basketball, was asked about the various states that have begun moving to outlaw men playing sports as women.
Joe Biden's ex-chief of staff has blamed Kamala Harris's poor approval ratings on 'racism and sexism'.
Ron Klain, who stepped down as the president's top aide in January, said her critics were guilty of prejudice towards the 58-year-old former senator from California.
The long-time Democratic political consultant said in an interview on Thursday that Harris 'takes a lot of grief unjustifiably.' 'I do think sexism and racism are part of the problem, no question about it,' Klain said.
Fox News is trying to sideline former Tucker Carlson Tonight host Tucker Carlson through the 2024 election, multiple sources familiar with the matter told Breitbart News.
Carlson’s current contract runs through December 2024, and as of now three sources familiar with the matter told Breitbart News that executives at the network are trying to keep Carlson on contract and not release him until after the 2024 election. The shocking decision to cancel Carlson’s top-rated weeknight program came just days after the network shut down its top-rated weekend program with host Dan Bongino. What follows here is an insider account from people actually in the know
This should be embarrassing, even for a seriously self-centered politician so filled with hubris and visions of grandeur that he cannot see anything except his own magnanimity. Alas, for the Narcissus Top Gov and the branding organization behind him, no scale of hubris exclaimed is excessive enough.
Florida Governor Ron DeSantis was in Israel Thursday, doing the obligatory indulgency tour all Republican presidential candidates must undertake before they officially announce. During his pre-planned events, DeSantis took credit for moving the U.S-Israel embassy to Jerusalem.
[…] DeSantis presented the Trump administration’s decision to move the U.S. embassy to Jerusalem as his own achievement, saying he worked to “cajole” the former president
A troubling societal issue called "transableism" is attracting attention these days.
Transableism is a newer term for BIID, or "Body Integrity Identity Disorder," in which a person actually "identifies" as handicapped.
BIID has been relabeled to transableism to align with today's trans community, according to some. The point of "changing the identifier" from a psychiatric condition (BIID) to an advocacy term (transableism) is to "harness the stunning cultural power of gender ideology" to the cause of allowing doctors to "treat" BIID patients by "amputating healthy limbs, snipping spinal cords or destroying eyesight," according to Evolution News and Science Today
Dylan Mulvaney has already cost Bud Light what is assumed to be millions of dollars (17 percent drop in sales), but he’s not done causing chaos yet.
The transgender “influencer” entered into the broader public eye after Joe Biden invited him to the White House back in 2022. Think about that. A president who hasn’t done a challenging interview since he took office found time to receive softballs from a grown man who pretends to be a prepubescent girl.
But I digress. Mulvaney has been propped up by corporate America despite only claiming to be a “girl” for a little over a year.
Gov. Kathy Hochul (D-NY) and state lawmakers reached an agreement to phase out natural gas hookups in new buildings beginning in 2025, a first-of-its-kind state law designed to reduce reliance on fossil fuels and transition to cleaner sources of energy.
Hochul said Thursday she reached a handshake deal with lawmakers on the agreement, which was included in New York’s fiscal 2024 budget. Though the budget stops short of an explicit ban on natural gas appliances, it will ban natural gas hookups in most new residential and commercial buildings under seven stories beginning in 2026.
By 2029, that will extend to larger industrial and commercial properties as well.
The Times Says Senility Is A-OK
21 replies
Democrats have mostly given up on denying that Joe Biden is suffering from an advanced stage of dementia. Their strategy, as exemplified by their mouthpiece the New York Times, has shifted to a defense of senility. Do we need a mentally competent president? Nah.
This morning’s Times email, which is curated by David Leonhardt, the Times’s “senior writer” who writes for “The Times’s flagship daily newsletter,” said this morning:
"Strange as it may sound, the American government can function without a healthy president."
Hey, Edith Wilson did a great job!
The issue that makes many Democrats even more anxious than Biden’s second-term capabilities is whether his age will prevent him from winning a second
Saturday Schadenfreude: CNN aired an amazing
confrontation that devastated Randi Weingarten 20 replies
confrontation that devastated Randi Weingarten 20 replies
As Fox News moves leftward, CNN, the sick man of cable news, just aired a segment that would hearten any alienated FNC viewers that happened to catch it. Is this a portent of things to come?
The New York Post reports on the confrontation that must have shocked Randi Weingarten, the head of the AFT who this past week falsely claimed to a congressional committee that she had fought every day to reopen schools, when, in fact, she and her union were the major force keeping them closed. A paid CNN commentator, Scott Jennngs, delivered the truth bomb.
Egypt says Netflix's portrayal of Cleopatra
as a Black woman is a 'blatant historical fallacy' 19 replies
as a Black woman is a 'blatant historical fallacy' 19 replies
Egypt has accused Netflix of misrepresenting history by casting a Black woman to play Cleopatra, its most famous historical figure, in a new series. “Queen Cleopatra,” which is released May 10, features Adele James in the lead role, a casting decision that the streaming giant says is “a nod to the centuries-long conversation about the ruler’s race” but which officials in Cairo have dismissed as “blatant historical fallacy.” The government statement issued Thursday marked an escalation in a feud that has sparked demands for the show's cancellation, amid a broader debate over representation in popular culture. The eight-episode docu-drama is
ABC News edited anti-vax comments made by Democratic presidential hopeful Robert F. Kennedy Jr. out of an interview that aired Thursday night.
Kennedy officially launched his longshot presidential bid last week from Boston, taking on Democratic President Joe Biden.
The son of Sen. Robert F. Kennedy and nephew of President John F. Kennedy is an environmental lawyer but for more than a decade has also become one of the country's most prominent anti-vaxxers - falsely linking jabs to autism.
Some People Never Learn: Indiana Bar Goes
Down With the U.S.S. Bud Light, Begs for
New Regulars 18 replies
Down With the U.S.S. Bud Light, Begs for
New Regulars 18 replies
As any bartender will tell you, a bar only exists because of its regulars.
Too bad no one told the wokesters running the Fairfax Bar and Grill in Bloomington, Indiana.
FACT-O-RAMA! “Dipsomania” is an old-timey word for alcoholism.
We all know Bud Light committed Hari-kari by joining forces with an attention-starved dudette in a dress whose name I shall not use lest he Google himself and see I’ve mentioned him (I PROMISE he is doing just that).
Bud Light light sales have plummeted 17% after what has to be the worst marketing decision since naming a diet-loss candy “Ayds.”
The Fairfax Bar and Grill — located in a small Indiana college town —