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Cracker Barrel scraps new logo design,
keeps 'Old Timer' after listening to customers

Original Article

Posted By: BeatleJeff, 8/26/2025 7:25:36 PM

Cracker Barrel said Tuesday that after listening to its customers, it will scrap its new logo and keep the "Old Timer" in place. "We thank your guests for sharing your voices and love for Cracker Barrel," the restaurant chain said in a statement to FOX Business. "We said we would listen, and we have. Our new logo is going away and our ‘Old Timer’ will remain. At Cracker Barrel, it’s always been – and always will be – about serving up delicious food, warm welcomes, and the kind of country hospitality that feels like family."

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Reply 1 - Posted by: RobertJ984 8/26/2025 7:31:25 PM (No. 1995898)
How many millions would you have saved if only you listened to your customers BEFORE you pulled the trigger on that fiasco
54 people like this.

Reply 2 - Posted by: Subsuburban 8/26/2025 7:32:16 PM (No. 1995899)
The logo is the tip of the iceberg. It's the lgbtq, DEI, ESG aganda the upper management has been pushing and funding for a decade that is the problem. If you haven't patronized Cracker Barrel in the past, like me, don't start now. IF you have, stop immediately! It needs to be killed with fire!
43 people like this.

Reply 3 - Posted by: earlybird 8/26/2025 7:35:54 PM (No. 1995903)
Now they will have to find old junk to hang on the walls.
23 people like this.

Reply 4 - Posted by: FL_Absentee_Voter 8/26/2025 7:45:23 PM (No. 1995907)
But, the CEO insisted that...
26 people like this.

Reply 5 - Posted by: mc squared 8/26/2025 7:58:52 PM (No. 1995911)
The logo is insignificant. Is the MSM afraid to report about the rainbow rocking chairs and the CEO's association with DEI and LGBQT advocacy groups?
44 people like this.

Reply 6 - Posted by: montwoodcliff 8/26/2025 8:02:09 PM (No. 1995912)
That CEO bears a very strong resemblance to the idiot liberal who appears from time to time on the five, Marie Harf, with the glasses, blonde hair, and stupidity. They must share the same dunderhead gene.
35 people like this.

Reply 7 - Posted by: JunkYardDog 8/26/2025 8:08:00 PM (No. 1995914)
Sounds like SOMEONE on the executive floor got quite a talking to, oh yes. This was just change for chagne for change's sake.Improve the food if you can but keep the ambiance, people go there becaue its nostalgic and they feel comfortable.
21 people like this.

Reply 8 - Posted by: privateer 8/26/2025 8:09:57 PM (No. 1995916)
If they listened to what customers thought, they wouldn't have done it in the first place. NOW, they listened to a $100 million drop in the value of their stock.
29 people like this.

Reply 9 - Posted by: earlybird 8/26/2025 8:22:23 PM (No. 1995920)
If the food is as good as some here say it is, the customers will come and CB will recover.
9 people like this.

Reply 10 - Posted by: LC Chihuahua 8/26/2025 8:27:09 PM (No. 1995924)
Bring back Uncle Ben, Aunt Jemima, and the Land O'Lakes Maiden!
48 people like this.

Reply 11 - Posted by: volksford 8/26/2025 8:35:01 PM (No. 1995926)
The old boy hardly had time to file for unemployment .
22 people like this.

Reply 12 - Posted by: Encore 8/26/2025 8:42:28 PM (No. 1995932)
The railroading of this company was bad enough, but I didn’t know much about their DEI and lgbtq??? stance until they proudly posted it all front and center. I do believe I’m through with them now.
23 people like this.

Reply 13 - Posted by: mossley 8/26/2025 8:51:05 PM (No. 1995934)
Still a ton of woke BS on their "Culture and Belonging" section of the website. I do believe they've changed the name of the section, if not the content - like that's anything.
18 people like this.

Reply 14 - Posted by: sunshinehorses 8/26/2025 8:53:05 PM (No. 1995937)
So are they going to roll back to renovations on the restaurants as well??
18 people like this.

Reply 15 - Posted by: hershey 8/26/2025 8:53:52 PM (No. 1995938)
Now, scrap the new CEO...she is nothing but trouble..and bring back the decorations...
26 people like this.

Reply 16 - Posted by: itsonlyme 8/26/2025 9:00:25 PM (No. 1995941)
DEI/Woke Cracker Barrel CEO Julie Felss Masino There are plenty like her at CB Go Woke Go Broke
20 people like this.

Reply 17 - Posted by: Msquared112 8/26/2025 9:07:20 PM (No. 1995945)
Sorry, no cigar until CB dumps its extensive and invasive DEI structure. It’s not about the logo.
26 people like this.

Reply 18 - Posted by: JHHolliday 8/26/2025 9:21:56 PM (No. 1995950)
A new CEO trying to prove herself and that she is as tough as the boys and ready to "shake things up". Let's bring CB into the coming "inclusive" and woke future she says. The board is also culpable in going along with this debacle. At least someone was smart enough to listen to the skyrocketing backlash although it must have cost CB millions wasted on the update...new signage, furniture, menus etc. The only good thing for CB might be the gazillion dollars of free publicity this expensive mistake the company suffered. It might even cause some new customers to try CB for the first time just to see what all the hoopla was about.
15 people like this.

Reply 19 - Posted by: PostAway 8/26/2025 9:31:03 PM (No. 1995953)
No. 10 is onto something. And speaking of crackers, put those Animal Crackers back behind bars where they belong. It’s bad enough having illegals running around without wild animals prowling all over the place! Soon the MBA morons at Frito-Lay will have the Cracker Jack sailor with a nose ring and holding a mini-box that says Cracker They/Them. If they still exist, New England’s traditional Pilot Crackers will be renamed Harbor Boat Steering Person Crackers and God only knows what they’ll rename the very butch cracker called “hardtack”. Ritz’s Mock Apple Pie, an inexpensive kitchen time saver, will become “In-Your-Face Male Chauvinist Pig Pie” and I can’t even begin to wonder what oyster crackers, named after the perpetually sex changing mollusk, will be called but maybe Bisexual Bivalve Crackers or Crackers in Drag will do.
13 people like this.

Reply 20 - Posted by: DVC 8/26/2025 9:38:05 PM (No. 1995957)
Their woke pro-homosexual policies she put in place were a substantial part of the backlash, that and crummmy food. The logo wasn't even the main deal.
17 people like this.

Reply 21 - Posted by: zephyrgirl 8/26/2025 9:41:23 PM (No. 1995959)
CB's problems go way beyond the logo - the food has been going downhill for years. They need to quit trying to curry favor with leftists (who'd never deign to walk into a CB) and go back to giving their base what they want - good southern food.
23 people like this.

Reply 22 - Posted by: Strike3 8/26/2025 9:50:48 PM (No. 1995961)
Today's Special: Egg on Face
18 people like this.

Reply 23 - Posted by: SALady 8/26/2025 10:50:53 PM (No. 1995973)
I'm calling pure BS on this one!!!!! The woke CEO made it very clear what she thought of the customers -- I believe her words were "a vocal minority" and "MAGA doesn't need to eat here"!!!!!!! No, she caught holy hell from the stockholders!!!! They do not like losing hundreds of millions of dollars in their investment because their CEO is an evil woke villain!!! I do not "boycott" businesses, since that indicates a "temporary" change. When you lose my business, it is gone. If they want my business back before it's too late, I need to see a bunch of woke people in the front office (starting with the CEO) very publicly fired, and a lot of woke policies disappearing from their company's policies and web site!!!!! We do not want woke politics when we go to CB. We want good food and nostalgia!!!!!
17 people like this.

Reply 24 - Posted by: kono 8/27/2025 1:55:37 AM (No. 1995985)
I don't feel good about bullying them into reversing the change; but better than being bullied all the time by the Wokesters.
4 people like this.

Reply 25 - Posted by: Lawsy0 8/27/2025 2:00:05 AM (No. 1995986)
Somehow, CB should have at least listened to their public; but no! They followed their leading lady into Woke territory. Sux being Cracker Barrel. I love the place, and I truly hope it works out to the benefit of the employees AND the customers. The "suits" can Go Fish!
6 people like this.

Reply 26 - Posted by: Sorosisbehindit 8/27/2025 6:44:04 AM (No. 1996003)
The stockholders should demand the CEO and board of directors be fired for trashing their investment!
6 people like this.

Reply 27 - Posted by: Italiano 8/27/2025 8:42:00 AM (No. 1996064)
A liberal woman CEO could bankrupt Microsoft.
5 people like this.

Reply 28 - Posted by: bighambone 8/27/2025 8:46:36 AM (No. 1996066)
How about their food that has changed from past years, will they continue to use precooked and prepackaged food and keep heating it up in microwaves before serving that prepackaged food to unsuspecting customers who think they are being served freshly cooked foods. I used to like to stop at Cracker Barrel and order up a meatloaf dinner, the last time I went there and ordered such a dinner, I was served a small butt end of a meatloaf that was no doubt headed up in a microwave. I have not gone back to Cracker Barrel since that unwelcome experience. When you really look at the old Cracker Barrel logo that the obviously “woke” higher ups attempted to remove, it is clear the they intended to remove the old white guy who they considered to be a “cracker” along with the barrel and the statement that Cracker Barrel was an old country store. During past times the customers, both Black and White, who stopped at Cracker Barrel went there to enjoy what they considered to be “a down home” meal. Of course the current higher up “woke” Cracker Barrel executives who have little or no social relationships with those customers, have no understanding of that.
5 people like this.

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Cracker Barrel scraps new logo design,
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Cracker Barrel said Tuesday that after listening to its customers, it will scrap its new logo and keep the "Old Timer" in place. "We thank your guests for sharing your voices and love for Cracker Barrel," the restaurant chain said in a statement to FOX Business. "We said we would listen, and we have. Our new logo is going away and our ‘Old Timer’ will remain. At Cracker Barrel, it’s always been – and always will be – about serving up delicious food, warm welcomes, and the kind of country hospitality that feels like family."
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