Cracker Barrel CEO Responds to Backlash
After Ridiculous Woke Rebrand, and It’s
As Bad As You Imagine
Posted By: JoElla Bee, 8/21/2025 7:01:30 PM
Cracker Barrel CEO Julie Masino has responded to the backlash against the company's bizarre woke rebrand, and it's as bad as you might imagine.[snip] When asked why Cracker Barrel was making all these changes, Masino's corporate-speak didn't fail with her reply that "Cracker Barrel needs to feel like the Cracker Barrel for today and for tomorrow." Strahan then asked the CEO about how the new look has prompted numerous videos on social media slamming it, and she just brushed it off. "Honestly, the feedback has been overwhelmingly positive that people like what we are doing," Masino responded.
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If the Cracker Barrel market puke has anything to teach Wall Street, it’s that investors who are deciding where to put their money must add corporate “wokeness” to their menu of risks to digest.
In fact, making “woke” an investing risk factor — in some cases as important as the direction of interest rates and inflation — seems so obvious that I hesitated to write this column. Recall Bud Light’s Dylan Mulvaney fiasco, or Target CEO Brian Cornell’s recent exit following his ill-fated obsession with DEI.
Artificial intelligence is now scheming, sabotaging and blackmailing the humans who built it — and the bad behavior will only get worse, experts warned. Despite being classified as a top-tier safety risk, Anthropic’s most powerful model, Claude Opus 4, is already live on Amazon Bedrock, Google Cloud’s Vertex AI and Anthropic’s own paid plans, with added safety measures, where it’s being marketed as the “world’s best coding model.” Claude Opus 4, released in May, is the only model so far to earn Anthropic’s level 3 risk classification — its most serious safety label. The precautionary label means locked-down safeguards, limited use cases and red-team testing
FBI agents raided the Maryland home and Washington, DC office of President Trump’s former national security adviser John Bolton Friday morning in a high-profile probe of allegations that he sent “highly sensitive” classified documents to his family from a private email server while working in the White House.[snip] Justice Department officials who also served during the Biden administration purportedly told Trump officials that they had been “trying to prosecute this case for four years, and the [Biden DOJ] shut it down,”[snip]pause in the probe may have been motivated by the ex-national security adviser’s public political opposition to Trump.
Absentee Rep. Alexandria Ocasio-Cortez isn’t just MIA in her own district – her mandatory 2024 financial disclosure documents were also missing for months. Ocasio-Cortez (D-NY) was among lawmakers who asked for a 90-day extension when they first came due back in May, but she then missed the second deadline, The Post has learned. The socialist lawmaker finally filed Wednesday, a week late. The socialist lawmaker reported she has somewhere between $17,000 and $81,000 in bank accounts and owes $15,000 to $50,000 in student loans. The federal filings list finances in ranges.
The Apollo 17 mission, NASA’s final crewed expedition to the Moon in December 1972, returned with valuable lunar samples, including material from the “Light Mantle,” a bright and unusual deposit at the base of the South Massif in the Taurus-Littrow Valley. Though collected over 50 years ago, these samples have only recently been reopened for detailed analysis as part of the Apollo Next Generation Sample Analysis (ANGSA) Program. This initiative utilizes modern technologies to explore lunar mysteries in preparation for future missions, such as NASA’s Artemis program, set to return astronauts to the Moon in the coming years.
Defense Secretary Pete Hegseth has fired the head of the U.S. Defense Intelligence Agency (DIA), which issued an assessment on U.S. strikes on Iranian nuclear facilities, as well as other senior military officials.
Lt. Gen. Jeffrey Kruse will no longer serve as head of the DIA, a senior defense official told Fox News Digital on Friday. The firing came months after DIA details of the preliminary assessment of Operation Midnight Hammer were leaked to the news media. The assessment questioned the effectiveness of the strikes on Iranian nuclear sites.
CIA Director John Ratcliffe was able to share information with FBI Director Kash Patel that led to the raid on John Bolton's home. Bolton is a former national security advisor to President Donald Trump in his first term. Human Events Daily Host Jack Posobiec revealed on X in an exclusive report, "CIA Director John Ratcliffe provided Kash Patel access to US intelligence that served as the basis for the warrant to raid Bolton."[snip] “Bolton disingenuously attacking Trump for mishandling classified information will go down as one of the most audacious and ironic acts of malice in political history,”
Nolte: No More ‘Birthing Person, LGBTQIA+’
— Fractured Dems Instructed to Talk
Like Normal People 18 replies
— Fractured Dems Instructed to Talk
Like Normal People 18 replies
Talking points are out instructing Democrats to stop using terms like “birthing person” and “LGBTQIA+” and to begin talking again like Normal People.[snip] The Third Way, a leftist think tank that poses as moderate, released a memo Thursday calling on Democrats “Who Wish to Stop Donald Trump and MAGA” to stop using “words and phrases no ordinary person would ever dream of saying.”[snip] First, what we have here is a call coming from inside the house. Democrats are openly telling Democrats that they have lost the culture wars, which they have, because Democrats have become anti-fun, anti-truth, oppressive, humorless, anti-normal killjoys
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Cracker Barrel loses almost $100 million
in value as stock plunges after new logo release 48 replies
in value as stock plunges after new logo release 48 replies
Cracker Barrel shed almost $100 million in market value after its stock plunged Thursday following the release of a new logo. The new design eliminates a longstanding drawing of an overall-clad man leaning against a barrel, in favor of a cleaner logo featuring just the chain's name. Shares of Cracker Barrel fell $4.22, or 7.2%, to $54.80 in Thursday trading, shedding $94 million in market value. The stock had dipped to a low of $50.27 earlier in the day, representing a loss of almost $200 billion in its capitalization.
A U.S. magistrate judge is expected to order the release of Kilmar Abrego Garcia from a Tennessee jail Friday while he awaits trial on federal human smuggling charges.[snip]Abrego Garcia’s lawyers stated in a court filings Tuesday that a private security firm will take Abrego Garcia from Tennessee to Maryland when he’s freed. But Abrego Garcia’s liberty before trial could be short-lived. U.S. Immigration and Customs Enforcement may detain him once he arrives in his adopted state of Maryland and could try to deport him again.
U.S. Rep. Chip Roy, R-Austin, announced a run for Texas attorney general Thursday, joining a crowded Republican primary field vying to replace Ken Paxton.A conservative but often rebellious member of Congress, Roy served as Paxton’s top deputy for two years before becoming an outspoken critic of his former boss.Roy, the policy chair of the far-right House Freedom Caucus, is best known in Congress for his strong desire to shrink the federal government and willingness to procedurally delay or tank GOP bills he thinks are insufficiently committed to that cause.
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Calvinball! Biden’s DEI pick accuses
fellow SCOTUS justices of being in the
bag for Trump 29 replies
fellow SCOTUS justices of being in the
bag for Trump 29 replies
Supreme Court Justice Ketanji Brown Jackson invoked a popular comic strip in an angry dissent, accusing her colleagues of being in the bag for President Donald J. Trump.
The left-winger who was appointed by disgraced former President Joe Biden to fulfill his pledge to put a black woman on the SCOTUS has repeatedly shown that she lacks the intellect and temperament for the job with her emotional antics.
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Say what?!
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Unlike Neil deGrasse Tyson Himself, of course. I mean, he’s brilliant.
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Mayoral hopeful Zohran Mamdani rose to national prominence after winning the Democratic primary this year, but he’s been a Democratic Socialists of America member since 2017.
List of Democratic Socialists of America beliefs and photo of a protest.
4
Rob Jejenich / NY Post Design
A federal judge on Friday blocked the Trump administration from cutting off federal funding to dozens of "sanctuary" cities and counties — covering several of the largest cities in the U.S. The judge had previously ruled in April that it was unconstitutional for President Trump to freeze funding for local governments that limit their cooperation with Immigration and Customs Enforcement — commonly known as sanctuary cities. That ruling applied to more than a dozen cities and counties that had sued the Trump
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A group of protesters, some draped in the St George's Cross, gathered outside the Castle Bromwich Holiday Inn
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Videos of the nation’s capital being swept clean of homeless encampments in just one week may have Californians adding Washington, DC, to the unofficial list of top-10 U-Haul destinations.
In Los Angeles, the problem of tent encampments has persisted for almost 20 years.
They began to pop up after city officials settled an American Civil Liberties Union lawsuit in 2007 by agreeing to stop enforcing a ban on sitting, lying or sleeping on the sidewalk.
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Comments:
Looks like America may get to find out if Cracker Barrel is any smarter than Budweiser.