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Jaguar marketing director's comments celebrating
commitment to DEI resurface after 'woke' rebrand

Original Article

Posted By: OhioNick, 11/21/2024 4:12:50 PM

Recent comments from a head marketing director at Jaguar are now drawing attention after the brand launched a polarizing rebrand of the luxury car company this week. [SNIP] "We're on a transformative journey of our own. Driven by a belief in diversity, inclusion, creativity, policy and, most importantly, action. We've established over 15 DEI groups such as Pride, which are here tonight, and Women in Engineering and Neurodiversity Matters," Pietrosanti said. "We've launched major policy revisions such as transitioning at work to drive equity and support for our communities, embracing individuality as our superpower," he continued.

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Reply 1 - Posted by: jasonB 11/21/2024 4:26:49 PM (No. 1840153)
"Hey, everything is going just fine with the business." Jaguar, "Hold my Bud-Lite and watch this!".
14 people like this.

Reply 2 - Posted by: Son of Grady 11/21/2024 4:34:33 PM (No. 1840162)
Jaguar's new slogan: We use to make cars.
18 people like this.

Reply 3 - Posted by: Halfvast Conspirator 11/21/2024 4:36:46 PM (No. 1840165)
A shift to all-electric cars and now this nonsense will kill their already-declining market base. Expect to see dealerships closing all over next year to where there will be no more in the US and likely anywhere else after their sales completely crater.
11 people like this.

Reply 4 - Posted by: daisey 11/21/2024 4:42:37 PM (No. 1840169)
What in the world is Neurodiversity as he calls it in the article?
8 people like this.

Reply 5 - Posted by: Schnapps 11/21/2024 4:59:00 PM (No. 1840174)
Women in Engineering ? I'll bet the head marketing director can't define a woman. In a few years Jaguar will be unable to define engineering.
14 people like this.

Reply 6 - Posted by: enemyofthestate 11/21/2024 4:59:24 PM (No. 1840176)
Guess he's counting on that large, hidden market of persons who have rearranged their parts to sell his cars. Seems foolhardy to me.
5 people like this.

Reply 7 - Posted by: Geoman 11/21/2024 5:04:25 PM (No. 1840180)
Jaguar's "superpower," is beyond belief. Their best couldn't beat a softball team of elderly Baptist women from the Bible Belt. This post-election progressive militancy and doubling down on the policies Americans soundly rejected a few weeks ago, is quite a hoot.
4 people like this.

Reply 8 - Posted by: bighambone 11/21/2024 5:28:48 PM (No. 1840198)
Why would someone purchase a very high expense automobile to maintain like a Jaguar, when one could buy a proven “rice rocket” at a much more affordable price that is a lot more reliable and much cheaper to maintain.
10 people like this.

Reply 9 - Posted by: Dodge Boy 11/21/2024 5:34:25 PM (No. 1840201)
Pietrosanti, you ever heard of corporate suicide? You're about to find out, pal. But I still like your cars while they are still here.
9 people like this.

Reply 10 - Posted by: halfnorsk 11/21/2024 5:54:31 PM (No. 1840208)
Pietrosanti, I suggest you polish up your resume. Especially the part about coding skills.
5 people like this.

Reply 11 - Posted by: DVC 11/21/2024 6:08:23 PM (No. 1840219)
The marketing clown should believe in SALES. And my bet is that this craziness will reduce sales. Stupid perverts.
7 people like this.

Reply 12 - Posted by: Birddog 11/21/2024 6:41:18 PM (No. 1840257)
Their new marketing motto "Copy Nothing" is also the motto of the impending Miami Art Week(opens Dec 2nd), both mimic Kamalalalas "unburdened by the Past" catch phrase. Elon Musk tweeted them a response to their advert saying "Don't you build cars?", because no car is shown or mentioned. They responded "Yes we DO, come see us in Miami Dec2nd!" Might be a good time to mention that Musk, and Tesla, do ZERO advertising, but out sell Ford, Chrysler and Toyota. NONE of the models they used, nor anyone who looks remotely like them, drive an actual Jaguar, nor could they likely afford one.
5 people like this.

Reply 13 - Posted by: skacmar 11/21/2024 7:02:15 PM (No. 1840278)
THe Jaguar Marketing Director just said a whole bunch of words that meant nothing. Was Kamala Harris his speech coach? I could care less about diversity, neuro whatever, and all of the rest of the work BS he spewed. I want a cool car that will work!
5 people like this.

Reply 14 - Posted by: paral04 11/21/2024 7:09:52 PM (No. 1840283)
What is wrong with these people? Keep out of politics and social issues guys. Consumers want cars that are made well and priced accordingly. We don't want to have your crazy social agendas pushed on us.
4 people like this.

Reply 15 - Posted by: JHHolliday 11/21/2024 8:05:23 PM (No. 1840326)
Man, has Jaguar lost the plot. Their customer market was for guys who wanted a beautiful, fast car. This ad is ridiculous and will not sell one car. Who signed off on this debacle? Some suits trying to push woke stuff or just completely clueless?
3 people like this.

Reply 16 - Posted by: downnout 11/21/2024 8:37:15 PM (No. 1840346)
What an idiot.
2 people like this.

Reply 17 - Posted by: cor-vet 11/21/2024 9:02:36 PM (No. 1840363)
The 'E' was the best looking car they every built, but the British reputation for oil leaks made even the purchase of one of them questionable.
2 people like this.

Reply 18 - Posted by: Tennman 11/21/2024 9:44:20 PM (No. 1840376)
You can't unsee this piece of garbage. Forty more seconds of my life squandered. Is Jaguar doing their best to go completely out of business?
2 people like this.

Reply 19 - Posted by: JimBob 11/21/2024 9:51:31 PM (No. 1840380)
Send 'em a 6-pack of Bud Light. Include a note that they should copy the Target store chain here in the US, and invite male perverts into the ladies restrooms at the Jaguar dealers. (That should close the deal!)
1 person likes this.

Reply 20 - Posted by: coldoc 11/21/2024 11:57:30 PM (No. 1840426)
Somewhere some poor jaguar exec was told by his wife "say this if you ever want to sleep with me again".
0 people like this.

Reply 21 - Posted by: tootall 11/22/2024 6:56:07 AM (No. 1840516)
I was thinking about buying one ... not anymore.
0 people like this.

Reply 22 - Posted by: Hazymac 11/22/2024 7:07:10 AM (No. 1840520)
Jaguar used to make some really fine cars. If I were a hundred times richer, I might want to go to an auction and buy a 1954 D-Type. Even in the past few years some Jaguars have been nice sleds. Going 100% electric will kill the brand. Most people have no use for electric cars. However, going all electric will be a worse disaster than it could have been because ... Lucas (Prince of Darkness) Electronics. Here are some Lucas jokes. Be sure to get home before dark. https://nuffieldtractor.com/viewtopic.php?t=4836
1 person likes this.

Reply 23 - Posted by: 5 handicap 11/22/2024 7:45:10 AM (No. 1840541)
The 1965 XKE was the last Jaguar worth buying. It needed adjustments every other week but it was a fun car
0 people like this.

Reply 24 - Posted by: Hazymac 11/22/2024 7:45:11 AM (No. 1840542)
Here's a representative Lucas joke. "It's not true that Lucas, in 1947, tried to get Parliament to repeal Ohm's Law. They withdrew their efforts when they met too much resistance."
0 people like this.

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