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Bud Light’s sales drop is accelerating
amid Dylan Mulvaney fiasco — and is
now spilling into other Bud brands

Original Article

Posted By: AltaD, 5/10/2023 8:12:57 AM

Bud Light’s downward spiral has accelerated in the wake of the Dylan Mulvaney debacle — and the carnage has begun to spill into Anheuser-Busch’s other mega-buck brands, The Post has learned. Nationwide retail sales of Bud Light were down 23.4% versus a year ago in the week of April 29 — worse than the 21.4% decline it suffered a week earlier, according to Bump Williams Consulting and NielsenIQ data. Meanwhile, as beer drinkers discover how many other beer brands fall under the Anheuser-Busch umbrella, the backlash is widening, according to the fresh data.

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Reply 1 - Posted by: Bur Oak 5/10/2023 8:15:06 AM (No. 1466769)
There are plenty of better beers than AB.
34 people like this.

Reply 2 - Posted by: Northcross 5/10/2023 8:33:54 AM (No. 1466775)
Keep up this trend. Maybe other brands will figure out that their customers are not into sexual perversion.
51 people like this.

Reply 3 - Posted by: feet2fire 5/10/2023 8:36:14 AM (No. 1466778)
Finally, a marketing campaign that outdoes the New Coke fiasco of the 80s.
42 people like this.

Reply 4 - Posted by: Msquared112 5/10/2023 8:37:45 AM (No. 1466780)
Let the crash begin.
39 people like this.

Reply 5 - Posted by: AltaD 5/10/2023 8:47:07 AM (No. 1466787)
Learning that the brand manager thought Bud Light's previous ad campaigns (and consumers) were "out-of-touch" and "fratty" added fuel to the boycott.
35 people like this.

Reply 6 - Posted by: Sanchin 5/10/2023 8:50:55 AM (No. 1466790)
Good. A substandard beer that survived by branding. It is worthy of only the loo prior to being poured.
9 people like this.

Reply 7 - Posted by: czechlist 5/10/2023 8:53:13 AM (No. 1466791)
Citizens/Consumers have to mske it clear that ESG implementations are un-acceptable. We believe in liberty, equal opportunity and freedom of choice and will not accept globalist policies shoved down our throats nor up our...
21 people like this.

Reply 8 - Posted by: EJKrausJr 5/10/2023 9:00:32 AM (No. 1466795)
The Heinerscheid Avalanche Effect - a targeted marketing strategy to a small group of individuals that tanked a brand and collapsed the stock value of a corporation. Instead of making a product that can be sold to everyone, a corporate marketing executive decides that a product is better suited for a target group that makes up 5% of the general population. And is surprised as shite when the advertising doesn't work.
28 people like this.

Reply 9 - Posted by: Lake Dweller 5/10/2023 9:06:16 AM (No. 1466802)
Check the A-B website. There are many many brands. Boycott them ALL!
18 people like this.

Reply 10 - Posted by: cor-vet 5/10/2023 9:12:15 AM (No. 1466810)
I don't drink it because is bad beer.
14 people like this.

Reply 11 - Posted by: TexaTucky 5/10/2023 9:17:59 AM (No. 1466813)
When I drink beer, I drink Shiner Bock. A dark lager brewed by the Spoetzl Brewery in Shiner, Texas, which was founded by German/Czech immigrants at the beginning of the last century. If you're used to drinking Bud Light, though, you may have to add two bottles of water to every bottle of SB.
21 people like this.

Reply 12 - Posted by: rochow 5/10/2023 9:18:05 AM (No. 1466814)
Let's hope they go broke!
14 people like this.

Reply 13 - Posted by: 100percentTexan 5/10/2023 9:18:27 AM (No. 1466815)
The only A-B beer that I will miss is Kona Brewing but I have a replacement
5 people like this.

Reply 14 - Posted by: JHHolliday 5/10/2023 9:24:03 AM (No. 1466822)
#8 is correct. That marketing manager made things much worse with her smug remarks like “fratty” etc. She insulted most of ABs customers and poured gasoline on small fire that could have been moderated early on. Now it’s a big blaze and has permanently damaged the brand.
21 people like this.

Reply 15 - Posted by: smokincol 5/10/2023 9:27:57 AM (No. 1466824)
the "trans" community is the smallest numerical group in the country and yet, their influence is as that of the demcommie party, oh wait, by process of deductive reasoning, they must be demcommies or an offshoot of the demcommie party, either way they are as compromised as diapers and the rest of the high level bureaucrats in D.C.
12 people like this.

Reply 16 - Posted by: 504pc 5/10/2023 9:28:59 AM (No. 1466825)
I have a friend who has worked for AB for 45 years, he started out at 18 as the campus representative. He’s the GM of the Budweiser in New Orleans. He told me it’s the worst of both worlds. The people in the straight bars aren’t buying, and since Bud didn’t really step up to the plate in defending he/she he’s loosing his gay bar business.
16 people like this.

Reply 17 - Posted by: hershey 5/10/2023 9:29:52 AM (No. 1466827)
So so sad, too bad....suck on your wokeness Bud....
11 people like this.

Reply 18 - Posted by: thethirdruffian 5/10/2023 9:31:16 AM (No. 1466828)
I recently found out that Stella and Yuengling (sp?) share the exact same formulation. I can’t tell the difference, anyway. Stella is AB/EnBev. Yuengling is a non-union American owned, MaGA managed beer.
19 people like this.

Reply 19 - Posted by: commonsence 5/10/2023 9:45:54 AM (No. 1466834)
It's good to see conservatives take a stand, and be willing to give something up for their principles. The reporting is dishonest, he is not a she, and he has not transitioned, he just put on a dress.! Megan Kelly did not go on a transphobic tirade, she just resents him portraying women as bimbos. N.Y post has gone downhill.
15 people like this.

Reply 20 - Posted by: DVC 5/10/2023 10:33:47 AM (No. 1466878)
I had dinner at a Minsky's pizza last night with three friends. Two of them are beer drinkers, and one said "I used to be a Bud Light guy, I'll never drink it again." Both of them ordered Yuengling and the restaurant said they were nearly out of it, people had been ordering a lot more of it. Made in USA, patriotic and the owner supported Trump. Two of us aren't beer drinkers, so couldn't participate in the fun. InBev, the Belgian company that bought Anheiser-Busch is a strong WEF supporter, deeply committed to all the extreme leftist, totalitarian ideas of Klaus Schwab. And one of my dinner companions noted that Anheiser-Busch, well before being bought out, so still the alleged "good American owners" spent heavily to try to defeat Missouri's concealed carry law when it was being discussed and voted on. So not such a good company before the Belgian totalitarian leftists bought it out. One friend noted that A-B had been giving beer distributorships, which used to be basically a license to print money, to only racial minority owners for many years, so the A-B sales drop will be harming the minority distributors a lot, too. Choke on your rice-water, InBev, choke on it.
19 people like this.

Reply 21 - Posted by: chumley 5/10/2023 10:52:57 AM (No. 1466906)
I have a very cool basement bar with disco lights, lasers, games, neon signs, a nice sound system and enough booze to get the whole neighborhood lit. I drank my last Budweiser product a month before all this hit. I've been restocking the beer fridges with Yuengling. It tastes better and costs less. And as far as I know they dont celebrate mentally ill perverts.
15 people like this.

Reply 22 - Posted by: mc squared 5/10/2023 11:27:58 AM (No. 1466937)
I miss Land Shark but my old reliable Yuengling is still out there. I always ask the server if they have any beer NOT made by A-B. They usually smile and make suggestions.
7 people like this.

Reply 23 - Posted by: coldoc 5/10/2023 11:47:26 AM (No. 1466959)
The message to the deviate mulvaney is "we really dont like you or your perverse shtick".
8 people like this.

Reply 24 - Posted by: Safari Man 5/10/2023 12:00:20 PM (No. 1466968)
Its such an easy boycott to maintain -- scores of alternative beers are available and probably most are better. They're going to have to start paying people to carry it away.
4 people like this.

Reply 25 - Posted by: Pete Stone 5/10/2023 12:02:38 PM (No. 1466971)
It doesn't bother me; I never drink "Light" or "Lite" beers anyway, and the last Busch beer I had was decades ago. I'll miss Negra Modelo (which turned out to be an InBev brand) when I eat at my favorite Mexican restaurant, but they carry Lewis and Clark Brewing Company's beers. At home I mostly drink Red Lodge Ales. (Their CzechMate Pilsner is superb.) Think globally; drink locally! Skip the New World Order brews!
5 people like this.

Reply 26 - Posted by: zephyrgirl 5/10/2023 12:37:43 PM (No. 1466999)
My only concern about Budweiser is what happens to the Clydesdales.
9 people like this.

Reply 27 - Posted by: TexaTucky 5/10/2023 12:46:08 PM (No. 1467010)
I hear that the Clydesdales are transitioning . . . to pussy...cats.
11 people like this.

Reply 28 - Posted by: Dipi 5/10/2023 12:54:11 PM (No. 1467024)
This should be a lesson to corporations trying to push the homoroonies agenda on the public.
8 people like this.

Reply 29 - Posted by: Rather Read 5/10/2023 1:52:09 PM (No. 1467070)
I'm not a beer drinker, but my family all love beer. They drink Yuengling or Coors. Bud Light has been banished.
8 people like this.

Reply 30 - Posted by: paral04 5/10/2023 2:03:53 PM (No. 1467078)
The whole LGBTQ group don't look like beer drinkers to me. The ad for BUD Light should be used for people who eat tofu.
3 people like this.

Reply 31 - Posted by: MickTurn 5/10/2023 2:26:21 PM (No. 1467104)
Busch is Toast.
3 people like this.

Reply 32 - Posted by: joew9 5/10/2023 3:45:41 PM (No. 1467135)
What Bud doesn't understand is several decades of hating heterosexual men, hatred of families, condemning women who stay at home, condemning women who won't get an abortion, converting children to accept pedophilia, ... And then finally DM on the can. DM on the can was merely the straw the broke the camels back. Merely apologizing for that won't do it. The camels back is broken.
7 people like this.

Reply 33 - Posted by: Faithfully 5/11/2023 2:58:21 AM (No. 1467435)
If you are going to drink cold beer on a hot day, buy Heineken. Apparently, no additives and no hangover. Bud and their CEO's can go broke!
0 people like this.

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