Burger King will close up to 400 stores
by the end of the year - with two franchises
already declaring bankruptcy - as fast
food giant fails to keep up with fast-casual competition
Daily Mail (UK),
by
Tilly Armstrong
Original Article
Posted By: Imright,
5/5/2023 2:25:06 AM
Burger King has estimated that the fast food giant will have to shutter up to 400 locations across the country this year.
The iconic burger chain said that underperforming stores will be the first to go.
Following the announcement of the company's first quarter results, CEO Joshua Kobza said the chain expects to shut between 300 and 400 locations in 2023.This is a historic high - the company usually closes a couple of hundred stores annually, Kobza said.
According to its earnings release, Burger King axed 124 locations in the year up to March, leaving 6,964 restaurants.
Reply 1 - Posted by:
Highlander 5/5/2023 5:45:24 AM (No. 1463043)
The franchise had been around over 60 years. The Whopper has been pretty good overall, not the best. I think having that poorly rendered king mascot hurt the business in the long run. To all future fast-food franchises; forget the dumb mascots. Ok?
10 people like this.
Reply 2 - Posted by:
watashiyo 5/5/2023 6:58:23 AM (No. 1463063)
Was it the price? Service? Undesirable customers?
12 people like this.
Reply 3 - Posted by:
PostAway 5/5/2023 7:23:03 AM (No. 1463073)
To save the company Burger King exec need to get with the times. Change the menu to burgers made from stink bug meat and insects scraped off of car grills ground together with kale and with a variety of exotic sauce options from Thai to mole to madras served by a fleet of sleeved and face tatted and pierced freaks whose main qualification is that they hold bachelor degrees majoring in something that ends with “studies” and think generals are optional. Market your stores with Harvard/Wharton grads who would rather die than be caught dead inside a fast food restaurant or Walmart and who despise your present customers.
20 people like this.
Reply 4 - Posted by:
PostAway 5/5/2023 7:24:12 AM (No. 1463076)
That should have read “genitals are optional.”
8 people like this.
Reply 5 - Posted by:
chumley 5/5/2023 7:31:48 AM (No. 1463080)
I used to go to fast food chicken places quite a bit, but rarely do anymore. The prices here have gone to near $30 for 16 pieces, of which 8 are legs and wings. It is unreasonably expensive. As for Burger King, that king mascot a few years back really was creepy and disturbing. I havent stopped there since before that ad campaign started. Their hamburgers were just ok anyway.
Nowadays, when I'm too lazy to make my own chicken I get it from grocery store delis. It isn't near as good as Popeyes, Churches or KFC, but costs 1/4 as much. For now.
12 people like this.
Reply 6 - Posted by:
Strike3 5/5/2023 7:47:32 AM (No. 1463087)
It can't happen soon enough. The average BK takes forever to fill orders, the sandwiches are thin and shrunken, not to mention overpriced and the order is more often wrong than correct. Then there are the tattooed, nose-ringed people behind the counter.
21 people like this.
Reply 7 - Posted by:
homefry 5/5/2023 7:54:34 AM (No. 1463092)
I asked for a cheese burger with slaw and chili at burger king and was told they didnt have chili. I said, this is burger king, I'm supposed to have it my way. NOPE!
6 people like this.
Reply 8 - Posted by:
franq 5/5/2023 8:09:10 AM (No. 1463099)
#6 gets to the root cause of much of it. But it would not be woke or DEI-friendly to correct that from a business standpoint.
I generally avoid drive-thrus anywhere, preferring to go inside and see what is being put in the bag.
8 people like this.
Reply 9 - Posted by:
Safari Man 5/5/2023 8:32:21 AM (No. 1463111)
Not ong ago, I was a frequent BK customer. I always used their app for coupons when the $5 meal was available. It seemed high to me, but what are you gonna do? Then that same coupon went to $6, then $7 (all in the last two years). They went up about 20% per year on something that was already too expensive.
Recently I stopped in a BK on a road trip where I needed food and convenience. The app showed me the coupon I always used, but it was not applicable at that location. The meal was $10, and they gave me a small cup, small fries (there were < 10 fries), and the whopper was lame.
They need to go out of business.
8 people like this.
Reply 10 - Posted by:
southernboy 5/5/2023 9:00:22 AM (No. 1463132)
There was a time, back in the day when the burger at BK was not only delicious...it was huge. Flame broiled!
You knew because of the smoke coming out the kitchen vents.
Then, along the way it became smaller and tasteless. I suspect the patties are precooked and zapped in the microwave these days.
Can't resist messing with success to milk that last penny profit.
19 people like this.
Reply 11 - Posted by:
judy 5/5/2023 9:09:55 AM (No. 1463141)
The BK we go to is great... food is good, people are friendly & the prices are fair.
7 people like this.
Reply 12 - Posted by:
RuckusTom 5/5/2023 9:13:53 AM (No. 1463146)
"- the company usually closes a couple of hundred stores annually, Kobza said." I like how Kobza just casually throws that out there. No biggie. How many are you opening annually? If they're closing more than they're opening and I was Kobza I might be looking for another job.
7 people like this.
Reply 13 - Posted by:
Hazymac 5/5/2023 9:18:42 AM (No. 1463150)
When a burger is all one wants, BK is usually the best because of the flame broiling, which does impart some good flavor. It's not Fuddrucker's--it's Burger King--so keep your expectations in check.
5 people like this.
Reply 14 - Posted by:
triggerberg 5/5/2023 9:18:56 AM (No. 1463151)
My take, based on a datum of one, is that a big part of the problem is finding competent, reliable employees. I know the owner the the local BK franchise and he simply cannot keep the place staffed. It is far too easy to stay at home and collect an unemployment check. When staff is in a state of constant change it is impossible to maintain quality and consistency. And his complaint is hardly unique; it is heard from every business in our small town.
13 people like this.
Reply 15 - Posted by:
3XALADY 5/5/2023 9:22:00 AM (No. 1463156)
I will say the BK in our little town was the only place open to eat inside during the Wuhan Chy-na fiasco. Wendy's next door was only drive thru which I refused to do. There are still worker shortages and at times Wendy's dining room isn't open for lack of help. I don't understand this.
9 people like this.
Reply 16 - Posted by:
Hazymac 5/5/2023 9:31:39 AM (No. 1463165)
One other thing: Burger King is a Miami corporation, a good corporate citizen. Nowadays, as hard as it may be to believe, Miami is one of the safest cities in the USA after having made the covers of Time and Newsweek as the murder capital of America in the bloody cocaine 'Eighties. As New Yorkers learned during the Mayor Giuliani Republican era, a mayor can make all the difference, for good or ill. By the way, in the cocaine cowboy 'Eighties, Burger King helped the Miami Police Department by allowing some of their refrigerated trucks to be used to keep dead bodies from decomposing prior to autopsy. It was that bad back then. That was the era of Griselda Blanco, La Madrina. She killed around two hundred people because she liked it.
10 people like this.
Reply 17 - Posted by:
broken01 5/5/2023 9:41:15 AM (No. 1463174)
Back in the mid to late 80's while in high school in WV I was able to get my first real job working at McDonalds. For lunch on my days off I always got fries from there, a Whopper and Frosty from the nearby Burger King and Wendy's. That was when fast food was good and BK's leading menu item as very good. They also had a mascot who was a live person who talked in their " Magic Makes It Special When You're with Burger King" commercials. Now the food like most of their competitors is high priced badly served mess. When I worked, I had pride in my conduct and appearance. Now unless I go to Chick-fil-A that's not the case.
8 people like this.
Reply 18 - Posted by:
joew9 5/5/2023 9:43:52 AM (No. 1463178)
My problem with all the fast food restaurants (and some non fast ones as well) is the quality of cooking has seriously degraded. Maybe they got a good recipe but non caring incompetent employees in the kitchen ruin it. I used to love the Big Mac, the Double Cheese, but every time I go it's like the patty was cooked hours ago and has only been warmed. It not juicy. It's tough. I loved the Whopper. But same thing. Dry over cooked patty. At least the Wendy's burger hasn't changed much. Bun still cold because they have never heated them, burger tasteless. The Chick fil a at least is still good. As well as Zaxbys. Sonic is terrible greasy and tastes funny and they put sugar in their O-ring breading - yuk. Then I go to a brand new burger place. The pictures looked great. But the people working behind the line had no idea how to cook. And it took an hour to deliver my order. I watch a few Tubes and now I make a better Big Mac than McDs. I have found that if the kitchen crew is staffed with Mexicans then the food is usually very good. Even a burger is better. But if it's young Americans it's likely inferior. I don't understand if management failed to teach them how to cook, or if management didn't know how in the first place. Or if they were taught but have a strong don't care attitude. When I was 15 Mr. Roberts showed me how to cook all the entrees at the Big Boy restaurant. Since I wasn't stupid I learned immediately. And I quickly became a fine short order cook. 57 years later, college and a career, and I still retain those teenaged skills and have only improved. No one can beat my grilled cheese. Tonight! Mexican grilled cheese AKA Quesada's.
And most sit down and order restaurants aren't cooking as well as I do at home. The thought of getting a steak out is difficult because if it's not a +150$ a plate 5 star it's not going to be good.
10 people like this.
Reply 19 - Posted by:
halfnorsk 5/5/2023 9:44:28 AM (No. 1463179)
BK has failed to react to the many quick-food options now available. In our region of the Midwest, Kwik Trip stores have a wide variety of low-priced hot sandwiches, chicken, pizza, and drinks, ready to be grabbed. Checkout is quick, and employees are competent and polite. (Yes, competent and polite.)
5 people like this.
Reply 20 - Posted by:
felixcat 5/5/2023 10:01:04 AM (No. 1463199)
#16 - your post brings back memories of the cocaine cowboys and their shootouts at malls, etc. I grew up in Ft. Lauderdale so remember those news stories well.
As for fast food, never a BK fan. Nowadays, I still like Arby's (pretty good Reuben for fats food), Roy Rogers, and McDonalds for their fish (yes) filet sandwich
4 people like this.
Reply 21 - Posted by:
mifla 5/5/2023 10:22:54 AM (No. 1463216)
BK is suffering from a lack of competent staff, coupled with increased competition from chains such as Chik Fila. CF's staff is a model for fast food chains. The increased demand for healthy menus also hurts burger and fries joints.
4 people like this.
Reply 22 - Posted by:
TexaTucky 5/5/2023 10:26:10 AM (No. 1463220)
My observation from my BK drive-bys over the years is that they probably should have been serving malt liquor.
8 people like this.
Reply 23 - Posted by:
JimBob 5/5/2023 10:35:47 AM (No. 1463227)
Just wondering....as our local BK is pretty good..... How many of the stores that are closing are located in areas where Urban Thug Culture has replaced Traditional American culture?
11 people like this.
Reply 24 - Posted by:
chagrined 5/5/2023 11:17:02 AM (No. 1463264)
I think BK shot themselves in the foot when they were pushing the "Impossible Whopper". Anyone remember that? The reason I ask is the blitz of Impossible Whopper commercials disappeared months ago, and in current annoying commercials (with the insipid jingle "BK, have it your way") I haven't seen any mention of the vegetable burger offering.
I haven't been to BK since the rollout of the Impossible Whopper, and wonder how many other Americans did the same. I want no part of the push for the veggie protein crap from our betters, much less bugs, and won't patronize any establishments pushing it.
4 people like this.
Reply 25 - Posted by:
coldoc 5/5/2023 11:18:09 AM (No. 1463270)
Our local BK is a pigsty and you get more courteous service if you order in espanol. Adios.
6 people like this.
Reply 26 - Posted by:
DVC 5/5/2023 12:38:20 PM (No. 1463370)
We never stopped at Burger Kings. The Whopper was way too big and I didn't like their sauce. And their apple pie was miserable. McD's apple pies were fresh and hot.
But, after McD's closed ALL of them nationally to dine in for two years, we just stopped going and will never be back. I do not do 'drive thru' and won't eat in my lap in a car.
And where we travel the most, western KS and eastern CO, there are almost no BKs anyway.
1 person likes this.
Reply 27 - Posted by:
broken01 5/5/2023 12:43:00 PM (No. 1463378)
Sorry for the second post but I was just informed by my son who went to see his cousin yesterday that a BK in his neighborhood (there used to be two) got permanently shut down due to health violations. The last time I ate there the food wasn't good, the building was halfway cleaned and the teenager who took my money couldn't give back correct change and acted like she never saw a 50- dollar bill before. Needless to say, the building was torn down and now a Pizza Hut is in its place. Pizza Hut itself used to be great too in the 80s until they sold out to China 20 years ago.
3 people like this.
Reply 28 - Posted by:
mc squared 5/5/2023 12:50:01 PM (No. 1463384)
No mention of staff and clientele in some cities. Went to one in Hollywood FL a couple yrs back with the family. Late afternoon and was scared silly. Couldn't get out fast enough.
I'm not just picking on BK here: all businesses are suffering from a sick population.
2 people like this.
Reply 29 - Posted by:
Alice 5/5/2023 12:50:07 PM (No. 1463385)
I stopped eating at BK about 7 years ago, when the local small-town shop seemed to keep the same frying oil forever, leaving a bitter taste in the fries. I'm not that crazy about fries, but it made me wonder what else was not being taken care of.
3 people like this.
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