Anheuser-Busch Loses More than $6 Billion
in Market Value Following Transgender
Dylan Mulvaney Bud Light Deal
Breitbart Entertainment,
by
David Ng
Original Article
Posted By: Imright,
4/13/2023 3:03:48 AM
Anheuser-Busch has lost more than $6 billion in market value in the days following its promotional partnership with transgender social media celebrity Dylan Mulvaney, with its shares falling amid a nationwide backlash against Bud Light.
Shares of Anheuser-Busch Inbev have dropped nearly five percent after Dylan Mulvaney announced the Bud Light deal at the beginning of the month, wiping out $6.65 billion of the company’s market capitalization.Dylan Mulvaney — who was born a male but now claims to be a woman — is the latest spokesperson for Bud Light, which has honored Mulvaney with a limited release can with his face on it. In recent social media videos, Mulvaney has promoted
Reply 1 - Posted by:
snapper451 4/13/2023 3:11:18 AM (No. 1446841)
Where is the board of directors for this company? Heads should be rolling after one ad campaign wipes out $6 billion in the value of the company. If I were on the board I would want the woke Wharton MBA fired, so she would never, ever work again. Also, the distributors should be calling for this as well. Corporate responsibility, pure and simple.
69 people like this.
Reply 2 - Posted by:
RobertJ984 4/13/2023 3:34:29 AM (No. 1446844)
#1 - You should be asking who authorized the marketing decision. From the CEO on down to should be fired
64 people like this.
Reply 3 - Posted by:
coyote 4/13/2023 4:24:46 AM (No. 1446847)
We get nonsense propaganda from a lot of sources these days. I guess Bud's ads were one too many.
23 people like this.
Reply 4 - Posted by:
Samsquanch 4/13/2023 4:48:38 AM (No. 1446852)
I guess Larry Fink & Co. will kick some extra $$ in their coffers. Having a wannabe an 8 year-old girl on the can should get that horse-faced Wharton lefty a bunch of social justice points though.
18 people like this.
Reply 5 - Posted by:
PChristopher 4/13/2023 4:52:20 AM (No. 1446853)
Mulvaney can claim to be a woman all he wants but he's more like a Saturday Night Live caricature of a woman.... sickening.
38 people like this.
Reply 6 - Posted by:
Trigger2 4/13/2023 5:03:55 AM (No. 1446858)
Go woke; go broke.
38 people like this.
Reply 7 - Posted by:
DiegoDude 4/13/2023 5:07:44 AM (No. 1446860)
Bet Dylan Mulvaney and this chick who hired him
disappear like Houdini now that investors see their profits disappearing
29 people like this.
Reply 8 - Posted by:
anniebc 4/13/2023 5:13:04 AM (No. 1446865)
The broke is coming much quicker after they go woke. It reflects that Americans are real tired of this crap.
52 people like this.
Reply 9 - Posted by:
Rumblehog 4/13/2023 5:38:49 AM (No. 1446884)
"Play stupid games, win stupid prizes."
unknown
32 people like this.
Reply 10 - Posted by:
EJKrausJr 4/13/2023 5:42:37 AM (No. 1446885)
Hold on there, Alissa Heinerscheid's DEI score is through the roof. A-B your DEI score is sky high. Unfortunately, your bottom line is up shite's creek. Keep up the good DEI work however. Your stockholders will thank you, NOT.
21 people like this.
Reply 11 - Posted by:
Msquared112 4/13/2023 5:52:46 AM (No. 1446888)
Clearly, AB’s motto is, “If it ain’t broke, break it.” Nice going, marketing director.
33 people like this.
Reply 12 - Posted by:
Highlander 4/13/2023 6:09:12 AM (No. 1446893)
I’m not much for drinking weak beer-flavored water, so I’m just watching this whole sideshow crash and burn.
34 people like this.
Reply 13 - Posted by:
mobyclik 4/13/2023 7:12:12 AM (No. 1446913)
Doesn't matter what company it is, but SIX billion $$ is a lot to flush down the toilet. Heads should be rolling like a 50 lane bowling ally. Stupidity on steroids.
31 people like this.
Reply 14 - Posted by:
broken01 4/13/2023 7:18:34 AM (No. 1446916)
Six billion? Well, that's what happens when you anger the people who buy your product just to cater to 0.2% of the population. I hope that AB continues to bleed beer.
28 people like this.
They should have stayed with the horses. Hopefully, they haven't been uh... altered.
22 people like this.
Reply 16 - Posted by:
padiva 4/13/2023 7:41:37 AM (No. 1446929)
Is A-B putting its money where its mouth is ?
OR
Are the beer buying people putting their money where their mouths are?
13 people like this.
anyone involved in this decision must be fired immediately. Just who the he11 does the board of directors think drinks Bud Light ? Transgenders ? Feminists ? NO !! MEN drink bud light.....the people in charge at Anheuser appear to have forgotten that commercials must be aimed at the audience most likely to buy their product.
17 people like this.
Reply 18 - Posted by:
udanja99 4/13/2023 8:06:17 AM (No. 1446953)
David, Mulvaney is even more demented and odious than just pretending to be a woman. He is pretending to be an adolescent girl.
29 people like this.
Reply 19 - Posted by:
G-Tom 4/13/2023 8:18:28 AM (No. 1446961)
This 82 y.o. likes Coors Banquet, from The Conservative Republican COORS family of Colorado.
TRY IT, YOU'LL LIKE IT.
13 people like this.
Reply 20 - Posted by:
wilarrbie 4/13/2023 8:26:36 AM (No. 1446972)
LOL - 'influencers'. They know everything. Follow MEeeeee!
10 people like this.
Reply 21 - Posted by:
pc1eszm 4/13/2023 8:37:42 AM (No. 1446981)
Play stupid games, win stupid prizes. I hope the reps who are bearing the brunt of this, through no fault of their own, can easily find new brands to represent.
11 people like this.
Reply 22 - Posted by:
RayLRiv 4/13/2023 8:37:49 AM (No. 1446982)
Transheuser Busch
24 people like this.
Reply 23 - Posted by:
Miss Daisy 4/13/2023 9:08:20 AM (No. 1447004)
Whew, that was a close one. Ditched my AB stock immediately after this woke carp hit the news.
11 people like this.
Reply 24 - Posted by:
VietVet68 4/13/2023 9:09:15 AM (No. 1447006)
Now we have an actual dollar figure for the cost of going woke. The young, 40 something, leftist hired by Anheuser- Busch has just cost the company 6 billion in value. In my old company that would be a firing offense. The real criminality rests with the non profit Human Rights group behind these shakedowns and the Chi-com social credit system they're trying to implement here.
10 people like this.
Reply 25 - Posted by:
Strike3 4/13/2023 9:13:11 AM (No. 1447009)
I'm so sorry..... that I couldn't help to make it worse, but I don't drink that barnyard liquid. I also don't own stock so I couldn't sell that either. All I can accomplish is a strongly-worded letter.
10 people like this.
Reply 26 - Posted by:
formerNYer 4/13/2023 9:44:43 AM (No. 1447020)
#FAB
1 person likes this.
Reply 27 - Posted by:
Analyn 4/13/2023 10:04:07 AM (No. 1447028)
Nike, Balenciaga and Anheuser-Busch have all entered the "Woke's Race to the Bottom."
Wonder who's next?
8 people like this.
Reply 28 - Posted by:
GustoGrabber 4/13/2023 10:06:49 AM (No. 1447031)
Ask Schlitz how you regain market share once you destroy brand loyalty. And Schlitz didn’t try to challenge its customers.
8 people like this.
Reply 29 - Posted by:
paral04 4/13/2023 10:34:03 AM (No. 1447051)
They need to hold onto their hats. it's going to get worse.
5 people like this.
Reply 30 - Posted by:
Gallo3 4/13/2023 10:43:49 AM (No. 1447067)
Noticed all Modelo products were marked down 20% at the liquor store yesterday.
Anheuser Busch hitched their wagon to a phony tranny mare. They were better off with The Clydesdales.
6 people like this.
Reply 31 - Posted by:
zoidberg 4/13/2023 11:08:21 AM (No. 1447091)
Bud Light has become so toxic that they can't give it away.
3 people like this.
Reply 32 - Posted by:
DVC 4/13/2023 11:12:51 AM (No. 1447100)
Keep up the good work.
Let's go for $10 billion loss.
I wonder what it takes to get them bankrupt?
6 people like this.
Reply 33 - Posted by:
DVC 4/13/2023 11:17:59 AM (No. 1447105)
Re #19, your data is LONG out of date. About 20 years ago, Coors was bought out and AFAIK, there are no Coors named people still in the ownership.
They were a family owned company a long time ago, an the Coors family was conservative.... but that is ancient history now. Just another big corporate business, and while I have no knowledge of their politics, most big corporations have been totally infected with severe leftism in the last few decades.
6 people like this.
Reply 34 - Posted by:
MickTurn 4/13/2023 11:25:25 AM (No. 1447113)
AND the BWITCH that started it still has a job......Really?
4 people like this.
Reply 35 - Posted by:
DVC 4/13/2023 11:31:46 AM (No. 1447121)
re #19.....Correction to my post #33. I did some digging and found that there is a Coors still in the managment of the conglomerate that Coors merged/was bought by. So.....perhaps there may still be some sanity in that company.
It is at least a possibility, sorry for my error.
4 people like this.
Reply 36 - Posted by:
pmcclure 4/13/2023 12:11:23 PM (No. 1447176)
Like Disney, they deserve to be flushed down the toilet.
4 people like this.
Reply 37 - Posted by:
jechislo 4/13/2023 12:11:45 PM (No. 1447177)
A-B. I’ve got 4 words for you to ponder.
Bed.
Bath.
Beyond.
Pillows.
6 people like this.
Reply 38 - Posted by:
RWPollock 4/14/2023 2:59:21 AM (No. 1447590)
Hope they lose a lot more starting with the VP who made such a stupid decision.
0 people like this.
Reply 39 - Posted by:
RWPollock 4/14/2023 3:02:44 AM (No. 1447591)
I guess they were thinking after drinking a six pack and the beer googles are on even Mulvaney starts to look good. Was the VP actually thinking the difference between a straight man and a gay man is a six pack?
0 people like this.
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