'We Messed Up': Cracker Barrel CEO Answers
Questions for the First Time Since Rebrand Disaster
Red Stae,
by
Brandon Morse
Original Article
Posted By: Mercedes44,
11/21/2025 6:38:27 AM
Few stories grabbed national attention quite like the Cracker Barrel rebrand did this year. Even amid endless high-profile developments in Washington, the Cracker Barrel rebrand stood out as offensive to Americans everywhere. Like Bud Light's partnership with transgender activist Dylan Mulvaney, Cracker Barrel's new look felt like an attack on an American institution from an out-of-touch C-suite that bought into the leftist idea of Diversity, Equity, and Inclusion. The backlash was so severe that the company publicly slammed the brakes on their modern makeover and promised Americans they weren't changing a thing.
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The CEO should have been fired as well.
Going backwards to their old cooking methods is the improvement that they need.
50 people like this.
Reply 2 - Posted by:
franq 11/21/2025 7:20:41 AM (No. 2032403)
Big corporations everywhere are hamstrung by DEI. What a blessing it would be to get past all that.
44 people like this.
Reply 3 - Posted by:
Dodge Boy 11/21/2025 7:31:25 AM (No. 2032411)
CB ought to get a hold of Budweiser, Target, and several others for insights on how to pull themselves out of the ashes.
18 people like this.
I don't believe a word of it! My dog wouldn't eat their current version of country-fried steak. It is disgusting!
31 people like this.
Reply 5 - Posted by:
anniebc 11/21/2025 7:39:23 AM (No. 2032419)
It's so hard to get rid of bad C-suites.
24 people like this.
Reply 6 - Posted by:
jeffkinnh 11/21/2025 7:48:36 AM (No. 2032430)
If the same people are in charge, the same underlying visions are still in place. They will just come at the same things stealthily. People at the top levels in companies have strong opinions and strong egos. They think what they think. Sure, they will react to a catastrophe but it's like putting lipstick on a pig. Their ideas are still pigs.
The old style needs to be more that just "OK", it needs to be embraced fully, with the understanding that some components of that, like food quality, need improvement. If we start to see actions that FULLY embrace and project CB's history and culture, maybe there is hope. But just saying they will mostly be hands off of the existing culture is not sufficient.
30 people like this.
Reply 7 - Posted by:
chumley 11/21/2025 8:38:22 AM (No. 2032451)
I cant figure all this out. It was one company that screwed up. The penalties were theirs. Yet somehow, everyone got all bent out of shape about it as if it were their company. Most of us have no stake in Cracker Barrel. We arent employees or stockholders. If their actions are unreasonable there are other restaurants to go to.
Nobody seemed to get too upset when every single buffet place closed in my state during the covid hoax. That was far worse. They still haven't come back.
16 people like this.
Reply 8 - Posted by:
Jethro bo 11/21/2025 8:47:33 AM (No. 2032455)
No, you didn't mess up. You Woked up! FAFO. Go Woke go broke.
19 people like this.
Reply 9 - Posted by:
cor-vet 11/21/2025 8:49:00 AM (No. 2032457)
I agree with poster #7. Living in South Louisiana, I have too many good local restaurants, with really good food to choose from, to worry about a chain restaurant that most likely microwaves prepackaged food. And most of our buffets are re-opened, although at seemingly astronomical prices, geared to the current wage scale. It's a bit much for fixed income retirees, so you have to pick and choose, when you do decide to splurge.
17 people like this.
Reply 10 - Posted by:
Catfur27 11/21/2025 8:53:48 AM (No. 2032460)
...sounds like the famous last words of Col. Custer ....."Ooops....My bad".
11 people like this.
Reply 11 - Posted by:
Rumblehog 11/21/2025 8:59:57 AM (No. 2032465)
'We Messed Up'
And within that statement lies the root of the problem regarding this CEO. For her entire life she's had others telling her it was others' faults, never her own. No, girl, this was ENTIRELY YOUR fault, so OWN it.
Someone in the "Executive Row" of the Corporate Office makes the decision to spend multi-millions of dollars for fancy "rebrands" and store "make-overs," such as those undertaken during her tenure. Those sorts of things are never left to "underlings" for signoff. It wasn't the case with Bud Lite, and nor is it so with, "Barrel Lite."
Do what's best for the Shareholders, and resign, now!
21 people like this.
Reply 12 - Posted by:
red1066 11/21/2025 9:03:17 AM (No. 2032466)
They're still talking about the Cracker Barrel thing? It wasn't nearly as bad as the Bud Light stunt.
6 people like this.
Reply 13 - Posted by:
WV.Hillbilly 11/21/2025 9:14:10 AM (No. 2032472)
Yet, she still has a job.
19 people like this.
Reply 14 - Posted by:
billa57 11/21/2025 9:24:46 AM (No. 2032482)
The progressive left hates Christian values, family-oriented, restaurants and businesses. Maybe you shouldn't take advise from these Demon serving publicists.
15 people like this.
Reply 15 - Posted by:
BarryNo 11/21/2025 9:25:36 AM (No. 2032483)
For decades, the Liberals have worked on the adage of a frog sitting in a pan of water, where the heat is gradually increased, till the frog finds himself cooked alive, That's how they worked to destroy America and American values. The Muslims have a similar technique, where they immigrate, then populate till they gain a majority, then bully their way into power.
Either technique is a malicious act, because they always demand their 'Rights' while denying you, yours.
It's time to respond, with force, where necessary.
18 people like this.
Reply 16 - Posted by:
janjan 11/21/2025 9:50:28 AM (No. 2032503)
They’re like every other ivy league educated liberal. They think the violent rioters and trans rights protesters they see on TV make up the majority of Americans. They pay high priced ‘data driven’ consultants to tell them what they want to hear. Then they make very stupid decisions based on their emotions and personal opinions. Then the stock price bottoms out and they all have to make up stupid excuses for what they did. They never really understand the problem.
15 people like this.
Reply 17 - Posted by:
volksford 11/21/2025 10:28:28 AM (No. 2032527)
Now there is a profound statement....this kind of awareness is what makes a great CEO...YUK YUK
6 people like this.
Reply 18 - Posted by:
hershey 11/21/2025 10:46:45 AM (No. 2032539)
Didn't I read somewhere they brought this ditz over from Starbucks??? That says it all....I haven't been to CB since this whole faux paus started...as the nearest one is 20 miles away...but I still have a gift card so I'm gonna have to try it out...hope they haven't messed with the menu too much...
7 people like this.
Reply 19 - Posted by:
SouthTxRat 11/21/2025 11:12:26 AM (No. 2032559)
The fact she thought this was best for CB is proof that she is incapable of be a CEO. She must go.
10 people like this.
Reply 20 - Posted by:
Strike3 11/21/2025 11:21:59 AM (No. 2032562)
Companies like CB, HP, Coke, Budweiser, Ford, GM, John Deere spend decades building a name brand and it all falls apart with one stupid move by clueless people. "We messed up" is not good enough, these people created total disasters and those responsible should be removed immediately.
9 people like this.
Reply 21 - Posted by:
NotaBene 11/21/2025 11:24:45 AM (No. 2032567)
Go Woke go Broke. I am loving the rapid way President Trump is eradicating Diversity, Inclusion, and Equity (DIE) from our society.
While on the topic of DEI, how is it that the AI in the Lucianne and other sites cannot suggest the word Trump after typing the word President? Or Alien after typing Illegal? Try it out and you will see how dangerous AI is in shaping our culture.
7 people like this.
Reply 22 - Posted by:
zephyrgirl 11/21/2025 12:28:50 PM (No. 2032594)
CB slowly removed everything I liked from their menu - maple pancakes, pulled pork BBQ, cornbread stuffing, to name three. I used to go there at least once a month for one of my favorites. Now, I can't remember the last time I was in a Cracker Barrel store. I do remember it was the day I ordered turkey and dressing and discovered their dressing wasn't cornbread. They badly need to work on their food offerings. Until they do, they'll continue their downhill slide.
7 people like this.
Reply 23 - Posted by:
cor-vet 11/21/2025 12:31:58 PM (No. 2032596)
When she says "I messed up" instead of "We messed up", I'll give her the benefit of the doubt that she's seen the light.
6 people like this.
Reply 24 - Posted by:
slsusnr 11/21/2025 12:43:45 PM (No. 2032599)
#11 has it exactly right. "We?" Aboard Navy ships, Coast Guard cutters, and merchant ships, the Captain or ship's Master has ultimate responsibility for the ship. She doesn't understand the concept of accountability. She almost sank the good ship Cracker Barrel.
6 people like this.
Reply 25 - Posted by:
KEVCO 11/21/2025 12:44:26 PM (No. 2032600)
She has had plenty of time to come up with sterile answers. I guarantee they were headed down the DEi path. I can tell just by her 'we just care about our customer's angle'.
She is lucky to still have her job.
2 people like this.
Reply 26 - Posted by:
DVC 11/21/2025 1:09:57 PM (No. 2032617)
Stupid is as stupid does. This idiot had absolutely NO IDEA who the customers were and why they came to these restaurants.
She needs to be gone, find someone with a brain who will actually try to understand their customer base.
3 people like this.
Reply 27 - Posted by:
lakerman1 11/21/2025 1:10:06 PM (No. 2032618)
We have enjoyed Cracker Barrel dining for two decades, for ther OK food and whimsically decorated interior.
Recent tv news stories which have included footage of the new CB interiors remind me of a prison cafeteria setting shown in movies - cold and sterile.
The CEO of CB is a dunce who didn't like her clientele, and thought she could upscale us.
You can't upscale us, dunce lady.
4 people like this.
Reply 28 - Posted by:
MickTurn 11/21/2025 1:22:22 PM (No. 2032629)
The Board needs to bounce this idiot Bish out the 22 floor window!
2 people like this.
Reply 29 - Posted by:
JHHolliday 11/21/2025 2:00:22 PM (No. 2032643)
#26 is right. This is a classic example of not knowing your customer base. Bud Light learned that the hard way. CB is a successful company that should just try to sell good food. Why would you screw it up?
5 people like this.
Reply 30 - Posted by:
Samsquanch 11/21/2025 2:34:46 PM (No. 2032652)
You mean the Ivy League white woman with the big glasses isn't a marketing genius?
3 people like this.
Reply 31 - Posted by:
skacmar 11/21/2025 3:10:28 PM (No. 2032660)
It seems that Cracker Barrel checked in with all kind of consultants regardingg their failed rebrand. DEI consultants, menu consultants, interior design consultants. They checked in with everyone except the people who mattered the most: their actual customers. They forgot to consult with them about what they thought might need to change or be updated or better yet, what was working and should be focused on and increased in the restaurants. Slick consultants from LA or NYC don't eat at Cracker Barrel. They most likely hold their noese in disgust to the atmosphere and menu. THe consultants tried to make CB more NYC and LA. That is why they failed.
3 people like this.
Reply 32 - Posted by:
JimBob 11/21/2025 3:17:52 PM (No. 2032662)
The Ivy League white woman with the big glasses looked at the ugly Ivy League white woman who drove Bud Light into the ditch and said "Hold My Beer and Watch THIS!"
2 people like this.
Reply 33 - Posted by:
OCJim 11/21/2025 6:12:28 PM (No. 2032695)
Coors Light Barrel.
And recalling Tonto's apt retort: "What do you me "we", Kimosabe?"
0 people like this.
Reply 34 - Posted by:
NYbob 11/21/2025 6:38:20 PM (No. 2032702)
#31 got it.
1 person likes this.
Reply 35 - Posted by:
Msquared112 11/21/2025 8:43:22 PM (No. 2032730)
Until ALL vestiges of DEI are publicly disavowed and removed, it’s still a pig.
0 people like this.
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