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Bud Light Tries to Make a Big Comeback
with Super Bowl Ad Campaign

Original Article

Posted By: Imright, 1/25/2024 6:00:28 PM

Anheuser-Busch InBev is hoping a huge Bud Light ad campaign spent during this year’s Super Bowl will help lead to a great comeback after an organic boycott caused the beer to crater from its one-time spot as the top-selling beer in the country. The company is set to sponsor two Bud Light ads, a 60-second ad, a 30-second ad, and a Michelob Ultra ad in hopes of reviving crashing sales, the Wall Street Journal reported. “We need to make sure for these moments of massive reach that we choose the right brands to meet the moment, not only on the TV screen but brands that can really scale out the opportunity

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Reply 1 - Posted by: kennedylaw 1/25/2024 6:01:31 PM (No. 1644453)
Yeah, good luck with that.
22 people like this.

Reply 2 - Posted by: seamusm 1/25/2024 6:06:19 PM (No. 1644465)
I don't care HOW many commercials they sponsor or how many famous people they PAY to drink Bud Light, until they apologize and repudiate their having paid some pervert to take bubble baths with their beer, it will not matter. Bud Light and InBev can rot for all I care.
25 people like this.

Reply 3 - Posted by: OhioNick 1/25/2024 6:40:38 PM (No. 1644492)
Am I the only one who noticed that in the current Bud Light commercial that's been airing during football games, at the very end it looks like the two football players are ready to kiss each other.
9 people like this.

Reply 4 - Posted by: DVC 1/25/2024 6:41:18 PM (No. 1644493)
Not likely. They destroyed their brand, once and for all. Most of the beer drinkers that I know who drank it before, totally shun it now. Several have told me that they tried Yuengling beer after giving up Bud Light, and like it more, would never go back.
24 people like this.

Reply 5 - Posted by: formerNYer 1/25/2024 6:51:44 PM (No. 1644497)
not a beer drinker so....
7 people like this.

Reply 6 - Posted by: Sully 1/25/2024 6:58:39 PM (No. 1644502)
They need to show a montage of famous fumbles and use a spokesperson who can humbly admit the mistake reclaim their customer base. Of course the alphabet people will be incensed, but if they want their customers back...
9 people like this.

Reply 7 - Posted by: SkyKing1222 1/25/2024 7:19:32 PM (No. 1644518)
There’s just not a lot of people in the market for Tranny fluid.
12 people like this.

Reply 8 - Posted by: Ravineaux 1/25/2024 8:51:57 PM (No. 1644558)
Peyton Manning is a very poor choice for the current Bud Light commercials. With his smooth, bald face he looks a lot like Dylan.
5 people like this.

Reply 9 - Posted by: Dodge Boy 1/25/2024 9:35:00 PM (No. 1644579)
A-B, forget about it. Most of your former customers have moved on to craft beers and ain't coming back to you.
7 people like this.

Reply 10 - Posted by: JoElla Bee 1/25/2024 11:38:39 PM (No. 1644614)
I’ve been a teetotaler all of my life. Never liked the smell of alcohol, & just didn’t like the idea of not being in control of my faculties after seeing what it led others to do. But, if I had ever been tempted, pictures like the one at the top of this article would have been a huge deterrent. The Dylan Mulvaney debacle with all of the attending ads and photos can never be unseen, or forgotten. It’s equivalent to a Budweiser Betrayal of not only their customers, but also their many employees, etc. No amount of adorable Clydesdales, or “funny” celebrity filled videos can erase the memory of what they willfully did to their brand, or restore the enjoyment their ads brought in the past - even to teetotalers.
6 people like this.

Reply 11 - Posted by: 5 handicap 1/26/2024 6:07:01 AM (No. 1644713)
If they walk Mulvaney up the steps of a gallows, I'd watch that! (still wouldn't buy their beer, but I'd watch the commercial.)
0 people like this.

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