Why Costco Unleashing the 'Death Star'
on Bud Light Is Even Worse Than You Think
PJ Media,
by
Stephen Green
Original Article
Posted By: Hazymac,
7/15/2023 6:41:08 AM
It’s the logo that Costco shoppers dread: when the “Death Star” appears next to their favorite item, indicating that the discount retail giant won’t restock once current inventory has sold out. Just this year, the Death Star has appeared on Filthy brand blue cheese olives, Kinder’s organic toasted onion dip mix, and Jonny Pops chocolate dipped strawberry pops.
Now the Death Star has been spotted adorning the price signs for Bud Light, which was the most popular beer in America back in the olden days of […checks notes…] a couple months ago.
If you think that’s a bad sign for Bud Light sales, you’re wrong. It’s much, much worse.
Reply 1 - Posted by:
49 Ford 7/15/2023 7:01:26 AM (No. 1513070)
If anyone had told me, back in my Army days, that 3.2 beer (the swill served up at the PX) would one day become a popular consumer item.I would have called him insane.
23 people like this.
Reply 2 - Posted by:
Johneboy2 7/15/2023 7:02:17 AM (No. 1513073)
This is an amazing event to witness. I have read that grocery stores and others reevaluate their shelf space every quarter according to how sales are going. With Costco eliminating BL altogether, that is a drastic hit on the brand, As the article said, casual buyers won't be buying something that is not available to them on the shelves. And presumably other stores (Kroger, Publix, etc) will reduce their space, making the death spiral even worse. I shop at Sam's Club, not Costco. If it makes sense for Costco to do this, it would seem Sam's would do it too.
26 people like this.
Reply 3 - Posted by:
mossley 7/15/2023 8:05:18 AM (No. 1513109)
The article makes an excellent point. There are plenty of people out there who don't know what's going on in the world. They aren't even aware of Bud Light's self-destruction. They see cheap beer, they buy it. Once Bud Light isn't available, they'll buy something else.
17 people like this.
Reply 4 - Posted by:
franq 7/15/2023 8:22:52 AM (No. 1513132)
By God's grace, I have not had a drink in 4 years, next month.
But when I did drink (heavily), it was beer. BL was not even beer, in my book.
A step above water, and akin to decaffeinated coffee. Why?
24 people like this.
Reply 5 - Posted by:
udanja99 7/15/2023 8:43:50 AM (No. 1513149)
Well done, #4! I’ve been sober for 35 years and if I can do it, so can you. Keep coming back!
25 people like this.
Reply 6 - Posted by:
Mizz Fixxit 7/15/2023 8:57:03 AM (No. 1513159)
Embedded photo of Costco sign stamped with ‘Death Star’ shows the price of $14.97 for a case of Bud Light and a price per can of .624. That is slightly less than I used to pay for Rolling Rock, which is better than Bud Light. BTW, Rolling Rock is an AB product. I refuse to buy any AB product.
16 people like this.
Reply 7 - Posted by:
cor-vet 7/15/2023 9:05:31 AM (No. 1513168)
You might still be able to get BL at Target!
S/O
14 people like this.
Reply 8 - Posted by:
Yo Yo 7/15/2023 9:33:03 AM (No. 1513184)
I went to the College World Series in Omaha last month, and they sold nearly every popular beer around, but I noted there was no Bud Light to be found. I don't think that's a coincidence.
13 people like this.
Reply 9 - Posted by:
czechlist 7/15/2023 11:26:33 AM (No. 1513315)
FTA: " The average US member, believe it or not, is “a 39-year-old college-educated Asian-American woman who earns more than $125,000 per year.”
I don't believe it
10 people like this.
Reply 10 - Posted by:
Strike3 7/15/2023 12:17:20 PM (No. 1513373)
It's not the retailer who determines the life or death of a product, it's the consumer. Dylan Mulvaney is the kiss of death that woke up millions.
I concur, #1. The military pushed 3.2 beer so that the troops would not get drunk as fast. The troops fooled them by drinking twice as much. In remote stations like Diego Garcia, Guam or Adak, you drank what the boat delivered and liked it.
6 people like this.
Reply 11 - Posted by:
red1066 7/15/2023 1:20:33 PM (No. 1513412)
The Costsco's I go to don't sell alcohol, so this is news to me. As for Rolling Rock beer #6, back in the 70's, it was the go to beer for us just turned legal people, and we called it Rock and Roll.
3 people like this.
Reply 12 - Posted by:
Snow Possum 7/15/2023 1:37:50 PM (No. 1513424)
9,
I hail from just north of Atlanta, GA.
I totally believe it. Now consider the west coast...
2 people like this.
Reply 13 - Posted by:
formerNYer 7/15/2023 2:15:25 PM (No. 1513452)
Congrats to #4 & #5, God Bless you!
4 people like this.
Reply 14 - Posted by:
Omen55 7/15/2023 3:50:40 PM (No. 1513500)
And there is no Luke to save them!
1 person likes this.
Below, you will find ...
Most Recent Articles posted by "Hazymac"
and
Most Active Articles (last 48 hours)