Another Bud Light ad falls flat
Posted By: PageTurner, 7/5/2023 9:31:17 AM
Bud Light, which reportedly saw a catastrophic drop in sales just prior to the Fourth of July weekend, still doesn't seem to get it. Here's their latest ad, featuring their customers in the act of grunting: [Snip for tweet] They are male, they are hetero, but they aren't exactly classy or uplifting as the cameras focus on a few pot bellies along with grunts away for the cameras. It would seem to go against basic marketing principles, as customers like to feel uplifted about their purchase of a product, which was why Budweiser's Clydesdale horse ads in the past have been so effective.
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If this is his best campaign face to the public, he's in a world of trouble. (Snip for screen shots) But that's not nearly as bad as the claim he is making -- that he's somehow creating jobs across the country, and here's this place where he's out waving his magic job wand in Marjorie Taylor Greene's district in Georgia to "prove" it.
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But let's put that aside.
The front screen shot of the ad is so bad, what with that closeup of Pete with his mouth wide open it looks like a political enemy created it.
Another Bud Light ad falls flat
21 replies
Bud Light, which reportedly saw a catastrophic drop in sales just prior to the Fourth of July weekend, still doesn't seem to get it.
Here's their latest ad, featuring their customers in the act of grunting: [Snip for tweet] They are male, they are hetero, but they aren't exactly classy or uplifting as the cameras focus on a few pot bellies along with grunts away for the cameras.
It would seem to go against basic marketing principles, as customers like to feel uplifted about their purchase of a product, which was why Budweiser's Clydesdale horse ads in the past have been so effective.
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Ahh, summertime in SoCal, and with green
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recycling, here come the rats, roaches,
flies and maggots 18 replies
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chef awards are contaminated with political correctness 3 replies
chef awards are contaminated with political correctness 3 replies
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According to Axios:
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1 reply
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Comments:
Eeew.