‘Joined the Woke Cult’: Miller Lite
Under Fire over Feminist Ad Campaign
Breitbart,
by
Hannah Bleau
Original Article
Posted By: Beardo,
5/15/2023 9:11:13 PM
Miller Lite is under fire after a March ad campaign caught renewed attention for its overtly feminist tone — which is now reigniting the outrage that ensued after Bud Light appeared to collaborate with (a) biological man who believes he is a woman — as companies continue to embrace the radical woke agenda.
The “Bad $#!T to Good $#!T” campaign, ostensibly debuted in March for women’s month, attempts to right apparent wrongs for women in the beer industry.
Reply 1 - Posted by:
pearlyjo 5/15/2023 9:28:31 PM (No. 1470299)
I recall reading that monks are responsible for the propagation of beer in Europe. I am guessing there weren’t too many women helping them in the monasteries of the Middle Ages. It’s fine to be proud of a group’s accomplishments, but it’s another to make things up. We women have a lot to be proud of and brewing beer isn’t one of them, I suspect.
18 people like this.
Reply 2 - Posted by:
EJKrausJr 5/15/2023 9:28:56 PM (No. 1470300)
Another brewing company is Heinerscheided. Now Miller Lite is good shite. Where on Earth did the marketing staff for A-B get their education? They are a clueless bunch of shite.
8 people like this.
Reply 3 - Posted by:
Timber Queen 5/15/2023 9:38:34 PM (No. 1470307)
Raunchy, angry feminist garbage from March's "Women's Month" gets pulled from the bin of history for a new look-see after the Bud-Lite's Dylan Mulvany fiasco. Since Miller-Lite enjoyed a bounce from disaffected Bud-Lite drinkers, they deserve to know they jumped the Woke ship only to find refuge on a garbage barge. They best head for the life rafts again. Yuengling beer seems to be a favorite of brand switchers, and an old American company gaining popularity. Yuengling's production manager was heard recently saying, "We're going to need a bigger boat!"
15 people like this.
Reply 4 - Posted by:
planetgeo 5/15/2023 9:47:28 PM (No. 1470316)
Amazing... They never learn, do they?
11 people like this.
Reply 5 - Posted by:
Adam 5/15/2023 10:10:36 PM (No. 1470327)
To run this vulgar feminist ad campaign is stupid enough but to simultaneously show old ad campaigns that had appealing images is to invite the most obvious negative reaction. While the unappealing spox is turning customers off, the old ads are turning customers on!
9 people like this.
Reply 6 - Posted by:
velirotta 5/15/2023 10:40:37 PM (No. 1470336)
Another one about to bite the dust. It's beginning to be really fun watching idiot marketing people being smacked down, wondering what the heck hit them.
10 people like this.
Reply 7 - Posted by:
earlybird 5/15/2023 11:18:34 PM (No. 1470345)
Those who worry about beer ads need to get a life..
4 people like this.
Reply 8 - Posted by:
mifla 5/16/2023 6:56:06 AM (No. 1470357)
Miller: #MeToo.
When asked to comment, Coors Brewing Company just smiled.
4 people like this.
Reply 9 - Posted by:
Laotzu 5/16/2023 8:20:59 AM (No. 1470419)
They're not women. They're Lesbians.
4 people like this.
Reply 10 - Posted by:
snowoutlaw 5/16/2023 8:26:52 AM (No. 1470425)
Sorry I liked the ad and see nothing offensive about it.
2 people like this.
Reply 11 - Posted by:
AltaD 5/16/2023 8:31:57 AM (No. 1470430)
If Miller's current management is going to pass moral judgement on company's past marketing as sexist, I will pass moral judgement on all of them and claim their product promotes alcoholism and obesity. I can be a Karen too, though unlike Miller's Karen, I don't really believe what I said but I'm certain the Karens at Miller do believe their own nonsense.
4 people like this.
Reply 12 - Posted by:
Strike3 5/16/2023 8:45:51 AM (No. 1470442)
Why have light beers suddenly gone "light in the loafers?"
4 people like this.
Reply 13 - Posted by:
Muguy 5/16/2023 8:55:58 AM (No. 1470450)
They are getting desperate to sell lite beer these days to pander to a very thin customer base.
Why not just just sell beer without the sex???
2 people like this.
Reply 14 - Posted by:
MaMe2 5/16/2023 9:08:00 AM (No. 1470463)
Because women gave birth to people who invented beer, it only makes sense that women invented beer.
1 person likes this.
Reply 15 - Posted by:
red1066 5/16/2023 9:39:00 AM (No. 1470500)
"To right apparent wrongs to women in the beer industry?" What rights? What wrongs? It's beer, or as close to beer as colored water can get. Why does every advertisement HAVE to appease everyone? The company markets its product to those that would buy it. I don't recall seeing tampon ads being seen during the Super Bowl. If these people are so worried about hurting the feelings of a certain demographic group or portraying a certain group in a less than flattering light, how about stop portraying men as idiots in every commercial. Commercials have women buying tools at Home Depot, or lawn tractors, or remodeling bathrooms. While there may be some women out there that can do this, marketing to women for these products is just stupid. What they're really doing is putting the idea of using these tools in the heads of women who will then bug their husbands to buy the tools and do the work.
4 people like this.
Reply 16 - Posted by:
chumley 5/16/2023 10:01:20 AM (No. 1470541)
Reminds me of the Dirty Harry movie "Sudden Impact". There was a really horrible woman in it; a red haired butch monster who's entire shtick was being vulgar and nasty even when there was no need for it.
Beer used to have a simple formula that worked. Men like beer. Men like bikinis. Show enough bikinis and men will buy the beer. The farther they get away from that, the less beer they will sell. With so many companies making beer, brand loyalty doesn't go very far anymore.
2 people like this.
Reply 17 - Posted by:
GustoGrabber 5/16/2023 10:05:47 AM (No. 1470547)
The Marxist community organizers move their noise into the corporate boardrooms via. Bulk shareholders and hedge funds. Christian Democrats and concerned republicans need to learn this game quickly.
2 people like this.
Reply 18 - Posted by:
Paperpuncher 5/16/2023 10:09:02 AM (No. 1470548)
What a crock! Archaeologists have uncovered the existence of beer as far back as 6,000 years. Evidence that the Sumerians were drinking beer 4,000 BCE. The Babylonians 3,000 BCE and the Egyptians 1,500 BCE. Did women invent it. Who knows. There is no evidence that either women or men originally created it. So what? Let the corporations just keep going on and trashing their own companies with this B.S. I am not a light beer drinker a never will be. I can not pull my business from AB because I don’t drink their garbage in the first place. I also am not a Miller drinker. So for now I can just go along drinking my good brews.
2 people like this.
Reply 19 - Posted by:
zephyrgirl 5/16/2023 10:38:30 AM (No. 1470568)
This is the natural consequence of corporate types that spend their entire lives in the leftist echo chamber from the cradle all the way through "elite" colleges and graduate schools. They are convinced of their righteousness and can't conceive that anyone might disagree. Their first dose of reality is when their choice of a transexual "influencer" or a crude, tasteless "feminist" rant tanks their sales and company stock.
2 people like this.
Reply 20 - Posted by:
DVC 5/16/2023 12:40:50 PM (No. 1470657)
Is it a REQUIREMENT that to be a marketing person for a beer company that you must be exceptionally stupid or is that just the fact for all these younger folks in business?
2 people like this.
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