Anheuser-Busch CEO FINALLY disavows Dylan
Mulvaney Bud Light partnership and says
'it was not a campaign' after firm sent
letter to retailers blaming an outside
ad agency for approving it 'without management
awareness' as sales crash 26%
Daily Mail (UK),
by
Emma James
Original Article
Posted By: Imright,
5/4/2023 12:14:55 PM
The CEO of Anheuser-Busch has unceremoniously disowned the disastrous Dylan Mulvaney stunt – insisting it was 'not a campaign' as a letter to retailers says it was 'just one can'.
Global boss Michel Doukeris addressed the mass backlash over working with trans influencer Mulvaney, 26, for the first time in an earnings call with investors on Thursday.
Doukeris told investors there is 'misinformation' spreading on social media about the company's team-up with Mulvaney, according to Fox Business.
Reply 1 - Posted by:
viking diver 5/4/2023 12:19:55 PM (No. 1462567)
lol that single can was at least a couple of six packs, according to the video of the "man" showing them off
19 people like this.
Reply 2 - Posted by:
Aspen02 5/4/2023 12:19:58 PM (No. 1462568)
Taking a cue from Biden...someone else's fault.
34 people like this.
Reply 3 - Posted by:
Lala 5/4/2023 12:21:45 PM (No. 1462570)
I suspect it’s too late. I can’t imagine masses of people saying, oh, ok and retuning to Bud Light now that they’re just in the habit of buying something else.
27 people like this.
Reply 4 - Posted by:
DVC 5/4/2023 12:22:53 PM (No. 1462571)
"Without management awareness".....FIRE whoever was responsible, aware or not. If they should have been aware and were not they need to be GONE , permanently...without any "golden parachute"....like you actually don't LIKE what they did.
I doubt this will make any difference after the huge long time it has been. These Euroweenies just hunkered down, probably saying "this will just blow over, we really don't need to do anything".
And finally, they see that it ISN'T going to blow over. Better be making some REAL and VISIBLE changes to your leadership team, fools. Please skip the all caps. We don’t shout here - it’s a salon, not a saloon. Staff
17 people like this.
Reply 5 - Posted by:
sunshinehorses 5/4/2023 12:25:14 PM (No. 1462577)
NO major company would give and advertising company free rein. As #2 said - someone else's fault.
28 people like this.
Reply 6 - Posted by:
greyseal 5/4/2023 12:26:08 PM (No. 1462580)
Still waiting on that apology Michel - you can "disown" Dylan and make whatever claims you want about how many cans were involved, but the issue is that you and your company have shown profound disrespect to your (former) customers.
I'm happy drinking Yuengling and Red Oak now - AB and all their affiliated brands (Budweiser, Michelob, Modelo, Corona, etc.) are dead to me.
greyseal
20 people like this.
Reply 7 - Posted by:
jalo1951 5/4/2023 12:32:54 PM (No. 1462590)
Obviously a democrat. Blame someone else, claim victim status.
23 people like this.
Reply 8 - Posted by:
Ida Lou Pino 5/4/2023 12:35:29 PM (No. 1462596)
What total B.S.!!! I spent a long career in advertising - - and no advertisement ever gets run without a sign off by the client. Any agency which ran an ad without client approval - - would be committing immediate suicide.
36 people like this.
Reply 9 - Posted by:
bighambone 5/4/2023 12:36:18 PM (No. 1462597)
Just maybe Anheuser-Busch is in need of new top management to satisfy their stockholders and customers?
17 people like this.
Too bad. So sad.
Go away Drag Queen of Beers.
21 people like this.
Reply 11 - Posted by:
dbdiva 5/4/2023 12:40:45 PM (No. 1462609)
Personal Responsibility/Accountability is definitely a thing of the past and that is truly sad. NO ONE believes it is necessary for him/her to take ownership of choices or decisions.
12 people like this.
Reply 12 - Posted by:
Sanchin 5/4/2023 12:50:49 PM (No. 1462622)
My only concern is for the Clydesdales. Anheuser- Busch B can simply disappear
19 people like this.
Reply 13 - Posted by:
BluesClues 5/4/2023 12:54:36 PM (No. 1462627)
Not that I believe a word he's saying but it doesn't matter. The counter-point has been made and I suspect most major brands considering normalizing trans will think twice, and then some about pulling the same stunt as the bud-light brand. I believe it is now clear that associating your brand with trans may be a great thing to do if your selling bras to men, but not if you are selling anything to anyone else.
13 people like this.
Reply 14 - Posted by:
raphaela 5/4/2023 12:58:40 PM (No. 1462633)
That dawg ain't gonna hunt, Doukeris. Your Bud Light brand is severely damaged, and blaming an incompetent wahman veep, feigning management ignorance and minimizing the social influencer initiative will not fool anyone. You have one shot at this, and that's it. Apologize to your (formerly) loyal customers who were insulted by Mulvaney's nonsense and disparaged by your silly wahman exec and you MIGHT save your brand from destruction and maybe even capture back some market share. Otherwise, Modelo is gonna eat your lunch and make you pay.
10 people like this.
Reply 15 - Posted by:
bad-hair 5/4/2023 1:05:51 PM (No. 1462639)
The appropriate response would be (cue Clydesdales)
We at Bud screwed up. The tranny freak in our ads was the result of our unsound hiring practices and she's long gone. We sincerely hope that Tranny Freaks never ever buy Bud Light.
16 people like this.
Reply 16 - Posted by:
DVC 5/4/2023 1:08:56 PM (No. 1462640)
When the company loses this much money, time to clean house at the top. Like new CEO, and whole management team.
That might change things. I really think the CEO is in jeopardy here with such huge sales losses, and such ineffective and tardy efforts to fix it.
Even if the fool CEO claims "I didn't know if this" - the people that the CEO hired were the ones who put this all in place, directly or indirectly. Either way - a good management team would never have anyone working for them who would do something so obviously likely to anger huge numbers of normal men, while appealing to perhaps 1 person in 500,000 or less.
I'm going to bet that the shareholders meeting is going to push for a new top management team, replace the fools-in-charge with people who want to sell beer, not "influence" people on perversity and abnormal behavior.
18 people like this.
Reply 17 - Posted by:
Red Ghost 5/4/2023 1:19:01 PM (No. 1462653)
The more these guys talk, the deeper the hole. They need to "man up." They need to say they screwed up. That they own it now but they want their customers back. And to show how much they want their customers back they should give like a 20 percent or whatever reduction in the price of their beers, all beers. And end this.
Unfortunately for these Belgians or whomever they are, they can't man up as the DEI movement will be all over them for turning on Miss/Mr./him/she/they/it, Dylan. But it would be nice to see them actually man up and tell the DEI movement to go screw and weather the hysterics that will follow. That would really get their customers back. Heck, I might even start to drink Stella Atois again.
9 people like this.
Reply 18 - Posted by:
Strike3 5/4/2023 1:21:06 PM (No. 1462655)
Yeah, all big, successful corporations let outside consulting firms implement marketing campaigns for them. Even Disney isn't stupid or condescending enough to try that one.
11 people like this.
i do not believe you
5 people like this.
Reply 20 - Posted by:
MissNan 5/4/2023 1:49:27 PM (No. 1462676)
I think they’ve shot their wad. Customers are never coming back and Bud Light will
continue to tank. At least that’s what I hope happens.
9 people like this.
Reply 21 - Posted by:
GoldenSt8r 5/4/2023 1:51:37 PM (No. 1462678)
When are they going to apologize to my generation for the insults uttered by their Marketing Director towards us?
10 people like this.
Reply 22 - Posted by:
Starboard_side 5/4/2023 2:11:47 PM (No. 1462691)
Seems like bull Schiff to me.
Can't imagine such a campaign not being pitched, and approved, at the highest levels. So, some group of management approved the authorization to spend X on this advertising campaign.
Just ask the advertising company who designed, pitched and was paid by the company.
5 people like this.
Reply 23 - Posted by:
PESSIMIST 5/4/2023 2:18:26 PM (No. 1462694)
They're down. Don't let them get up off the mat.
10 people like this.
Reply 24 - Posted by:
SALady 5/4/2023 2:32:16 PM (No. 1462710)
That woke VP already admitted that this was part of their woke plan to try to appeal to more woke buyers (not "the drunken frat rats" she classified all previous customers as).
So saying this wasn't part of the company's campaign to "go woke" just doesn't really hold any water here.
7 people like this.
Reply 25 - Posted by:
jayjeti 5/4/2023 2:37:18 PM (No. 1462719)
It took long enough to disavow the tranny beer spokesperson. And they say, "We didn't do it; it's these other people who did it," like we're supposed to buy that and then buy their beer.
4 people like this.
Reply 26 - Posted by:
Safari Man 5/4/2023 2:48:45 PM (No. 1462724)
At my local DollarGeneral, the blue cans are stacked up on the floor to make room in the cooler for the stuff that's selling. If you think BudLite is bad, try it warm.
4 people like this.
Reply 27 - Posted by:
Zigrid 5/4/2023 2:57:02 PM (No. 1462732)
Yeah...WE know how this works...if you go woke...you go broke...and the beer is done...just like Coca Cola and Starbucks and ben and jerry and lucky charms and nike and Disney world...I buy American and use U.S.A. cash at my local stores...I stay away from the banks and use neighborhood credit unions....it's simple...walk with your wallet...the rats need US to spend our money so the corporate dudes can rake in the profits...they need US....stock up folks...the crash is just around the corner...
3 people like this.
Reply 28 - Posted by:
TXknitter 5/4/2023 2:57:36 PM (No. 1462733)
Another lying Daily Mail headline. They really need to stick to saying which Royal “stunned” with some designer frock today. The CEO merely continued passing the buck. A complete simple admission that he made a gigantic mistake is in order. He must say apologize for insulting millions of American men for this outrageous support of what Mulvaney represents. Anything less is digging that hole deeper!!
6 people like this.
Reply 29 - Posted by:
JHHolliday 5/4/2023 3:10:35 PM (No. 1462736)
Re #8. I was advertising manager for our small, local daily newspaper many years ago in another life. We never ran an ad without the client's approval. We took the layout to the client for him to view and give us the go-ahead. That said, Bud will probably get some of their customers back in the months ahead but nowhere near what they have lost. They have permanently damaged their brand and have only themselves to blame.
13 people like this.
Reply 30 - Posted by:
Hazymac 5/4/2023 3:15:12 PM (No. 1462737)
Clydesdales make quality glue.
3 people like this.
Reply 31 - Posted by:
Right Time 5/4/2023 3:17:24 PM (No. 1462739)
Next, Anheuser Busch will be blaming Donald Trump for their eff-up.
Why not? That’s what Pedo Joe does
7 people like this.
Reply 32 - Posted by:
sanspeur 5/4/2023 3:42:56 PM (No. 1462761)
check the product line of inbev ..Modelo is in it ! Yeungling is America’s oldest brewery and family owned in Pa ! Red Oak of NC looks interesting if we can find it .. A lil field research might be a tasty summer project !
3 people like this.
Reply 33 - Posted by:
formerNYer 5/4/2023 3:47:25 PM (No. 1462767)
And I have ocean front property in Kansas for sale if anybody is interested.
3 people like this.
Reply 34 - Posted by:
Hugh Akston 5/4/2023 4:00:44 PM (No. 1462783)
"Without management awareness". On so many levels they boiled their problem(s) down to these 3 words.
3 people like this.
Reply 35 - Posted by:
LC Chihuahua 5/4/2023 4:17:13 PM (No. 1462792)
Return all unsold product to the corporate headquarters of Anheuser-Busch c/o their CEO.
4 people like this.
Reply 36 - Posted by:
smokincol 5/4/2023 6:11:34 PM (No. 1462843)
hold the line all you beer drinkers and please allow me to enter the following:
Winston Churchill's famous quote:
“Never Give In” “This is the lesson: never give in, never give in, never, never, never, never—in nothing, great or small, large or petty—never give in except to convictions of honour and good sense. Never yield to force; never yield to the apparently overwhelming might of the enemy.”
(Famous Quotes and Stories - International Churchill Society)
1 person likes this.
Reply 37 - Posted by:
Rumblehog 5/4/2023 6:41:55 PM (No. 1462849)
Just cease the "Bud Light" brand name then come up with something entirely different. That's their only way out of this thing.
1 person likes this.
Reply 38 - Posted by:
watashiyo 5/4/2023 6:42:18 PM (No. 1462850)
Did he say U.S. represents 1% of the global market? Is he implying the drop in sales won't break AB?
2 people like this.
Reply 39 - Posted by:
3XALADY 5/4/2023 7:57:09 PM (No. 1462898)
The ones I feel sorry for are the owners of the distributorships. They probably don't have a say in any advertising decisions and will take this in their shorts.
2 people like this.
Reply 40 - Posted by:
mifla 5/5/2023 6:24:20 AM (No. 1463058)
So it wasn't wokeness, but rather incompetence?
Not buying it, or your beer.
1 person likes this.
Reply 41 - Posted by:
franq 5/5/2023 8:24:00 AM (No. 1463103)
Interesting that a college-educated VP thought putting an abomination to God on a can of beer would increase sales.
Hello!!!!!! Anybody home???? Think, McFly!!!!!!!!
1 person likes this.
Reply 42 - Posted by:
MickTurn 5/5/2023 11:26:43 AM (No. 1463285)
Yea, right, blame someone else...the Democrap Tag Line for everything!
0 people like this.
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