Bud Light’s Demise at the Hands of Credentialed
Woke Millennials
Posted By: Magnante, 4/28/2023 8:32:58 AM
Early in my professional career, an experienced colleague shared with me a bit of advice. “If you sell people what they want to buy,” he said, “you’ll have a very successful career. If you sell people what you think they want to buy, you might still be successful. But if you sell people what you want to sell them, you’ll fail miserably.” (snip) Yet this lesson apparently isn’t taught at The Wharton School of Finance, where Bud Light marketing VP Alissa Heinerscheid earned a Master of Business Administration degree, and where tuition and supplies alone will run you $250K for its two-year MBA program.
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Magnante"
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confrontation that devastated Randi Weingarten 28 replies
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Early in my professional career, an experienced colleague shared with me a bit of advice.
“If you sell people what they want to buy,” he said, “you’ll have a very successful career. If you sell people what you think they want to buy, you might still be successful. But if you sell people what you want to sell them, you’ll fail miserably.” (snip) Yet this lesson apparently isn’t taught at The Wharton School of Finance, where Bud Light marketing VP Alissa Heinerscheid earned a Master of Business Administration degree, and where tuition and supplies alone will run you $250K for its two-year MBA program.
I am dismayed that Donald Trump seems to be adopting the tactics of the Biden-dominated DNC and rejecting the opportunity for voters to hear directly from candidates for their parties’ nomination in a presidential debate. In a post on Truth Social, he writes:
I see that everybody is talking about the Republican Debates, but nobody got my approval, or the approval of the Trump Campaign, before announcing them. When you’re leading by seemingly insurmountable numbers, and you have hostile Networks with angry, TRUMP & MAGA hating anchors asking the “questions,” why subject yourself to being libeled and abused?
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Evidence mounts that the problems at Bud
Light and its parent go far beyond Alissa Heinerscheid 19 replies
Light and its parent go far beyond Alissa Heinerscheid 19 replies
If I were still teaching at Harvard Business School, I’d already be putting together material for a case study on the Bud Light marketing disaster, and I am reasonably sure that I would have plenty of company at HBS and elsewhere. The fiasco is already of historic proportions, joining New Coke as an example of failing to understand the customers of a brand.
But, as with any good case study, there are layers and layers of analysis possible, and the initial hypotheses of who and what went wrong may yield to alternative views once more information is considered. (snip) Alissa Heinerscheid is not the disease, she’s a symptom.
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Rift among conservatives over Bud Light
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response has clarified that it’s hardball
time for the GOP 16 replies
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