Controversial Bud Light VP Is Out: 'Alissa
Heinerscheid is Off the Brand'
PJ Media,
by
Megan Fox
Original Article
Posted By: ladydawgfan,
4/22/2023 12:13:53 PM
So much for the “it’ll blow over” philosophy the executives at Bud Light seemed to believe after stupidly sending offensive woman-appropriator Dylan Mulvaney a bunch of Bud Light cans with his face on them. After aligning themselves with the far-left gender hysteria leading thousands of girls to destroy their bodies through surgeries and cross-sex hormones, Anheuser-Busch seems to be suffering the natural consequences of angering everyone. Bud Light has reportedly lost billions in plunging stock prices since the stupid marketing stunt pulled by woke frat-girl Alissa Heinersheid, who believed putting Dylan Mulvaney, a man who equates being a woman to being highly emotional
Reply 1 - Posted by:
Northcross 4/22/2023 12:25:44 PM (No. 1453573)
So she did this entirely on her own without higher level approval? Not likely. She is the scapegoat.
35 people like this.
Reply 2 - Posted by:
chumley 4/22/2023 12:26:12 PM (No. 1453575)
I saw the "make up" commercial on TV last night. Any other time it would have been patriotic, heartwarming and make me want to buy Bud.
I think I'll stick with Yuengling. Its better, cheaper, and doesnt think we are all freaks.
29 people like this.
Reply 3 - Posted by:
udanja99 4/22/2023 12:37:35 PM (No. 1453583)
Took them long enough.
15 people like this.
This marketing genius drove away in an Edsel sipping from a can of New Coke, never to be heard from again.
31 people like this.
Reply 5 - Posted by:
Mofongo 4/22/2023 12:48:16 PM (No. 1453591)
Bud Light has always been undrinkable, along with its heavy sibling.
12 people like this.
Reply 6 - Posted by:
rytwng 4/22/2023 12:50:34 PM (No. 1453596)
Why did they want a pervert little fairy promonting beer?
27 people like this.
Reply 7 - Posted by:
Luke21 4/22/2023 12:51:45 PM (No. 1453598)
Oh my. A paid vacation, we mean "leave of absence."
16 people like this.
Reply 8 - Posted by:
Luandir 4/22/2023 1:03:25 PM (No. 1453608)
"Off the brand" merely means that she no longer has oversight for Bud Light. Will she stay on in some less visible capacity, or will she be turned loose "to pursue other opportunities?" Either way, the real tell will be how the company handles this PR disaster going forward.
24 people like this.
Reply 9 - Posted by:
JHHolliday 4/22/2023 1:17:16 PM (No. 1453613)
Bud Light was never a beer for the high end drinkers. They are more into craft beers or expensive imports. Bud Light is cheap and their customers were sports fans, working people and people who like to have several at a sitting. A first year marketing student would have known who Bud's customer base was. This is a classic example of how out of touch our "elites" are with the rest of the country. This twit probably thought she was doing something brave and edgy that was sure to get her a big promotion.
26 people like this.
Reply 10 - Posted by:
formerNYer 4/22/2023 1:18:55 PM (No. 1453614)
I'm not sure what's worse, having trannies shoved down our throats (no pun intended). Or the cluelessness of AB not knowing who is their base consumer??
20 people like this.
Reply 11 - Posted by:
Dodge Boy 4/22/2023 1:25:18 PM (No. 1453620)
Surprised that it took this long. Adios, frat girl.
17 people like this.
Reply 12 - Posted by:
tangles 4/22/2023 1:34:21 PM (No. 1453627)
Equality hire to start with.
13 people like this.
Reply 13 - Posted by:
mariboo72 4/22/2023 1:59:20 PM (No. 1453643)
1. Despite their stirring patriotic commercials, Anheuser-Busch is no longer an American company. It's a Belgian owned company.
2. I've heard some say that they won't go back to A-B until there is an apology. That's not going to happen. They don't want to lose their CEI (Corporate Equality Index), DEI (Diversity Equity Inclusion), and ESG (Environment Social Governance) scores. Many of us will never go back and I don't think they'll ever recover from this debacle.
3. Ms. Heinerscheid seemed to think A-B was losing consumers so they needed to be more "inclusive". No. The market has become extremely competitive. Have you seen the craft beer section in the grocery/ liquor stores? In our area it seems a new distillery is popping up every month. I don't drink a lot of beer, but I drank Bud Light because it had fewer calories. It will be easy to find another light beer.
4. There are some who are saying Mulvaney isn't even trans. He is actually mocking and trivializing women. He found way to make millions and he's laughing all the way to the bank.
15 people like this.
Reply 14 - Posted by:
privateer 4/22/2023 2:18:16 PM (No. 1453656)
FTA: ' ... Third, we have made some adjustments to streamline the structure of our marketing function to reduce layers so that our most senior marketers are more closely connected to every aspect of our brands activities.' Blah, blah, blah. Translated from corporate speak: we wanted to can that airhead weirdo. But she had a contract, so we had to shuffle her off to Siberia.
11 people like this.
Reply 15 - Posted by:
msjena 4/22/2023 2:29:17 PM (No. 1453662)
#4-Mulvaney isn't trans! He is a gay man who likes to dress up in women's clothes--i.e., in drag. Trans is supposed to refer to men who have a mental disorder--gender dysphoria--that makes them want to become women. They are typically heterosexual males--see Bruce Jenner. Any day now, Mulvaney will likely switch back to his original gay male self--like when the money dries up.
12 people like this.
Reply 16 - Posted by:
EJKrausJr 4/22/2023 2:33:18 PM (No. 1453666)
Alissa supposedly shot her wad by herself w/o higher up approval. If you believe that, there is a cheap bridge over the Hudson River for sale. Of course she briefed her superiors and gave them the old marketing speech. Just like the guys who sold New Coke to Coca-Cola. To Heinersheid will become the new verb for marketing strategies that blew up Brands. Well done Alissa. a Bud Light Real American Hero. Not.
11 people like this.
Reply 17 - Posted by:
DVC 4/22/2023 2:37:05 PM (No. 1453670)
I doubt that people will be back to Bud Lite any time soon, if ever. Pushing perversion as normal, leave a permanent bad taste in every normal person's mind.
13 people like this.
Reply 18 - Posted by:
Corndoggies 4/22/2023 3:31:30 PM (No. 1453697)
They should fire her. Doubt it would make a difference in future sales but this is just a lame pathetic attempt to appease their former customers. Also it sounds like this was her idea.
5 people like this.
Reply 19 - Posted by:
Hermit_Crab 4/22/2023 3:43:13 PM (No. 1453703)
I see an 0'Biden Administration job in her future..
9 people like this.
Reply 20 - Posted by:
hershey 4/22/2023 3:55:12 PM (No. 1453709)
Too little, too late...they should have stopped it before it ever got started...you'd think 'they' would learn after multiple 'dumps' by conservatives...get woke, go broke....
6 people like this.
Reply 21 - Posted by:
JimBob 4/22/2023 4:15:45 PM (No. 1453719)
I watched a video clip of that skank.
She reminded me of a very bad 'Affirmative Action' promotion supervisor where I worked.
A person who was just as ugly on the inside as she was on the outside.
She was not happy until everyone around her was not happy.
6 people like this.
Reply 22 - Posted by:
FromTheRight2 4/22/2023 5:58:45 PM (No. 1453774)
The brand manager was a female. The Chief Marketing Officer is a female. The CEO is a female. The product's consumer base is overwhelmingly male. Just wondering if shareholders have thought this through?
6 people like this.
right on #1. like the scene in "margin call" where jeremy irons brings in
a high level manager and sighs: "i need a head (to roll)". implication
was he was not going spend his time determining who was actually to lbame
0 people like this.
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Even the gay community is apparently saying "no, thanks" to Bud Light.