M&Ms reboots cartoon mascots as gender-neutral,
more inclusive
Posted By: Ribicon, 1/20/2022 3:46:01 PM
The cartoon mascots who sell M&Ms in television commercials will now dress and act in more gender-neutral ways, the 80-year-old candymaker announced Thursday. Jane Hwang, global vice president for M&Ms at parent company Mars, told AdWeek it’s time to minimize traditional gender stereotypes in future marketing campaigns for the chocolate candies that feature the characters.(Snip)Meanwhile, the three male M&M characters will act in less traditionally masculine ways: AdWeek reported that Red will be less bossy, and Orange will “acknowledge and embrace his anxiety.”(Snip)She said the company will also stop attaching prefixes to the characters’ names, like “Mr. Blue” or “Ms. Brown,”
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Fox News:
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Comments:
Ms. Hwang would be thrown in prison for this in China, but in New America, we embrace every aspect of sissification and genderqueer perversion in full, from our military on down especially if it's something to which children are exposed. This probably would not float in Russia either, despite their being Our Greatest Enemy. Executive 1: "But how will this affect our candy sales?" Executive 2: "Candy sales?"