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Aunt Jemima to remove image from
packaging and rename brand

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Posted By: StormCnter, 6/17/2020 8:30:33 AM

The breakfast brand Aunt Jemima is removing its logo and will be renamed, amid public outcry that the branding perpetuated a racist stereotype, its parent company said Wednesday. Quaker Oats said in a statement that the longtime brand will remove the image of Aunt Jemima from its packaging starting at the end of 2020, and the name change will happen at a later date. “As we work to make progress toward racial equality through several initiatives, we also must take a hard look at our portfolio of brands and ensure they reflect our values and meet our consumers’ expectations,” said Kristin Kroepfl, vice president and chief marketing officer

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Reply 1 - Posted by: Troutgreen 6/17/2020 8:38:33 AM (No. 447254)
Out of business in 3....2.....1....
25 people like this.

Reply 2 - Posted by: John C 6/17/2020 8:38:41 AM (No. 447255)
If Aunt Jemima is abandoned the brand, a smart competitor will scoop it up and make big bucks.
16 people like this.

Reply 3 - Posted by: Rumblehog 6/17/2020 8:42:27 AM (No. 447258)
Uncle Ben is fearing rumors of a layoff.
42 people like this.

Reply 4 - Posted by: NorthernDog 6/17/2020 8:43:03 AM (No. 447259)
The new image should be today's Democrat - Pajama Boy. He's a geeky, pimply-faced white boy posting snarky tweets on social media while living in mama's basement.
35 people like this.

Reply 5 - Posted by: Urgent Fury 6/17/2020 8:45:26 AM (No. 447262)
I'm surprised it lasted THIS long. The groveling is ramping up, but it's been going on for awhile now.
20 people like this.

Reply 6 - Posted by: chance_232 6/17/2020 8:49:31 AM (No. 447267)
They updated the image of Aunt Jamima several years ago, like they did with Betty Crocker, so that they wouldnt be "stereotypes". I would stick with the name because Aunt LaQuisha sounds wrong.
44 people like this.

Reply 7 - Posted by: bamapreacher 6/17/2020 8:55:21 AM (No. 447276)
Next they'll fat shame Mrs. Butterworth.
38 people like this.

Reply 8 - Posted by: plaids 6/17/2020 8:55:23 AM (No. 447277)
Maybe the new image could be the Aunt with a bright red wig, a weave or extensions. Long fake eyelashes and tube dresses with 4" fake nails.
26 people like this.

Reply 9 - Posted by: ladydawgfan 6/17/2020 8:55:47 AM (No. 447278)
Howsabout "Auntie Corn Syrup and 2% Fake Maple Flavoring??" Stuff is disgusting anyway!
11 people like this.

Reply 10 - Posted by: ho72 6/17/2020 8:56:22 AM (No. 447279)
Uncle Homo would be the obvious rebranding choice.
21 people like this.

Reply 11 - Posted by: zephyrgirl 6/17/2020 9:08:54 AM (No. 447288)
Rats - I switched from flavored corn syrup to pure maple syrup years ago.
6 people like this.

Reply 12 - Posted by: ZeldaFitzg 6/17/2020 9:10:19 AM (No. 447289)
Anybody old enough to remember the canned Negro Head Oysters? Well, before 1955, the name wasn't Negro on the can.
4 people like this.

Reply 13 - Posted by: cor-vet 6/17/2020 9:20:47 AM (No. 447303)
Were any blacks actually purchasers of this pancake syrup and if so, were they really upset? Or is it the perpetually aggrieved, always a victim, SJWs who can't survive without a daily dose of perceived slight at the hands of the 'man?' The only thing worse is the groveling of the corporate heads, thinking that this will make the people complaining start purchasing the product, which most of them never have and still won't.
14 people like this.

Reply 14 - Posted by: Rotten in Denmark 6/17/2020 9:21:28 AM (No. 447305)
Fine. There’s Mrs. Butterworth’s or generic that’s cheaper. I tend to buy store brands as they are actually made by the big names with new labels.
5 people like this.

Reply 15 - Posted by: Lawsy0 6/17/2020 9:40:05 AM (No. 447327)
Well blow me down! Quaker Oats had better check itself before it wrecks itself. Corporate must have been sick to death of all the money earned by the formerly best selling brand of pancake/waffle mix on the planet! Say, wait a minute! Quaker Oats' name is sort of a religious dig at the Friends, is it not?
9 people like this.

Reply 16 - Posted by: rusino 6/17/2020 9:41:14 AM (No. 447331)
I remember Aunt Jemima as a heavy set Black Lady with her hair covered and a kerchief around her neck. To me she meant delicious pancakes and warm syrup! Many years later her image was changed to a pretty smiling Black Lady who also meant pancakes and warm syrup. Both logos were fine.
12 people like this.

Reply 17 - Posted by: HotRod 6/17/2020 9:43:05 AM (No. 447334)
Funny...I always thought Aunt Jemima was a positive character. You know, black women are supposed to be such good cooks. I see this as a knee-jerk from guilty white liberals and their oppressed plantation crowd.
11 people like this.

Reply 18 - Posted by: cold porridge 6/17/2020 9:48:48 AM (No. 447342)
The left can remove statues daily, change the logos, images and names of brands all day every day, and it will not change how anyone feels about anyone's race. Its stupid. Maybe we need a "Aunt Maxine" pancake mix. Can you imagine looking at that at the breakfast table?
13 people like this.

Reply 19 - Posted by: pittgrad95 6/17/2020 9:49:41 AM (No. 447344)
Well, if Mrs. Buttersworth faces rebranding like Aunt Jemima, I say just name it ‘Stacey’s’...after Stacy Abrams of course...
9 people like this.

Reply 20 - Posted by: Calvinesq 6/17/2020 9:56:32 AM (No. 447355)
"Aunt Jemima pancakes without her syrup is like the spring without the fall. Only one thing worse in this universe, and that's no Aunt Jemima at all."
7 people like this.

Reply 21 - Posted by: Califedup 6/17/2020 10:02:55 AM (No. 447360)
Another cowardly Anti American cave to the democrat communist party racist nonsense by a corporation. This move will ensure that Quaker Oats sales will be flatter than a pancake. Get woke, go broke. Isn't this move by Quacker Oats a breach of fiduciary responsibility to their share holders since the know it will inevitably result in a severe if not fatal impact to its' overall profitability? Why are all of these shareholders in all of these "woke" companies tamely allowing all of these commie CEO sympathizers destroy their investments? More crimes going unpunished.
8 people like this.

Reply 22 - Posted by: bigfatslob 6/17/2020 10:06:25 AM (No. 447364)
Can't change it to an offensive white face it would display too much privilege. Quaker Oats will have to keep the black image but lose the plantation black mama for an updated street walker 'ho' image something accepted by today's rapper crowd. The first thing Quaker Oats should do is a survey of who uses their product if they plan on switching their target crowd they have a huge problem. I know I quit purchasing products that cancel me out in ads for the sake of being PC to another group or race. I could enjoy a product but the company selling it uses rap music to promote it they must not want to sell it to me.
7 people like this.

Reply 23 - Posted by: bpl40 6/17/2020 10:06:48 AM (No. 447365)
May be they can replace her with the Mooch or Stacey Abrams?
5 people like this.

Reply 24 - Posted by: halfnorsk 6/17/2020 10:06:48 AM (No. 447366)
So...white Mrs Butterworth is ok, but black Aunt Jemima is banned. Somehow, that seems like discrimination.
7 people like this.

Reply 25 - Posted by: DVC 6/17/2020 10:11:05 AM (No. 447369)
So, NO more purchases by me, whatever their new name is. Bye, bye, Aunt Jemima - DONE, fired for cowardice.
8 people like this.

Reply 26 - Posted by: mean Gene 6/17/2020 10:20:23 AM (No. 447384)
There's a BLM-Muslim confluence at work here. Islam allows NO images of real things like people, even fictitious ones. So, Kelloggs is ordered/shamed to remove white males named, Snap, Crackle and Pop while Aunt Jemima's black woman is also verbotten. Really, watch for it: all images of people will soon be removed from our corporate BLM toadys. Yeah, Uncle Ben will go, too.
4 people like this.

Reply 27 - Posted by: FunOne 6/17/2020 10:21:24 AM (No. 447386)
Are they going to replace the current image with that of Stacey Abrams? It will take some time to get used to Aunt Stacey.
2 people like this.

Reply 28 - Posted by: Blue-Z-Anna 6/17/2020 10:21:53 AM (No. 447389)
That's it........these are now, clearly the 'End Times'. As any Canadian can tell you....it's either pure maple syrup or it's crap. Aunt Jammy from da hood is corn syrup and..........yes.......'color'.
5 people like this.

Reply 29 - Posted by: Chuzzles 6/17/2020 10:25:35 AM (No. 447393)
Since the removal of the Indian Maiden, I would love to know how that is affecting Land O' Lakes sales of butter. I happen to like the upgrade of the Aunt Jemima icon, she looks very inviting. It is too bad that all the minority icons are being removed from packaging right now. They are sure helping me with shopping right now. I know exactly what to avoid and what to support now. Bye Bye Jemima, I am sorry to see your smiling face go.
4 people like this.

Reply 30 - Posted by: Sunhan65 6/17/2020 10:27:52 AM (No. 447395)
I have in my collection of souvenirs a box from China in the 90s. It was for "Darkie" brand toothpaste and featured a toothsome minstrel as its logo. Some time later, the Chinese, "sensitive" to the appearance of racism, renamed the product to avoid controversy. It's now called "Darlie" toothpaste. But they kept the logo. These hypocritical cosmetic concessions achieve nothing. No child will gain a father because Aunt Jemima rebranded their product. No family will remain intact because Gone With Wind now comes with a warning. And no progress will be made until the underlying problems are stated and addressed. In the meantime, however, regress is always possible. The road to hell is paved with good intentions, and the war for civilization is lost in inches.
3 people like this.

Reply 31 - Posted by: secondtimelucky 6/17/2020 10:31:02 AM (No. 447401)
there's also the black guy in the chef's hat on Cream of Wheat packages. Does he also lose his gig?? Uncle Ben, they're coming for you next.
6 people like this.

Reply 32 - Posted by: Oldenoughtoknowbetter 6/17/2020 10:35:53 AM (No. 447411)
Yeah, we know it's going to become Auntie Faux. Take mix, add ingredients cook and it burns up.
2 people like this.

Reply 33 - Posted by: FleetUSA 6/17/2020 10:39:33 AM (No. 447420)
Call it Aunt J
1 person likes this.

Reply 34 - Posted by: MuncsSister 6/17/2020 10:55:34 AM (No. 447440)
Aunt Jemima was “liberated” by Betye Saar in 1972 and inspired an entire movement of art. She highlighted Jemima in her entry into a show depicting black heroes and Aunt Jemima actually became a major icon of the black feminist movement as a result. Quaker Oats is erasing the only remaining mainstream reminder of that. Much like the removal of Land O Lakes logo, which was drawn by an Indian artist, the legacies of important minority artists they claim to support are being completely erased by liberals. They have done the same thing to the immensely talented actress, Hattie McDaniel, by “canceling” Gone With The Wind.
1 person likes this.

Reply 35 - Posted by: sehall 6/17/2020 10:56:39 AM (No. 447441)
A friend just texted this story to me. I texted back: Whatever it's changed to I'm sure the white folks will feel less racist and it will heal our land. /s
4 people like this.

Reply 36 - Posted by: lakerman1 6/17/2020 11:04:24 AM (No. 447457)
I have always viewed Aunt Jemima as a warm, affectionate figure - a cultural icon. Uncle Ben and his rice, sort of the same. But I feel sorry for Stacey Abrams - she could have made some serious money, dressed as Aunt Jemima - the black equivalewnt to a white Elvis pretender.
2 people like this.

Reply 37 - Posted by: chillijilli 6/17/2020 11:04:40 AM (No. 447458)
I am truly confused. I'm having trouble identifying the problem! I thought people of color wanted MORE brand-identification, not less. Or is the problem that a black woman is associated with pancakes? Fine. Here are my suggestions: Make bagels instead of pancakes. Compete with Einstein's. Or get out of the breakfast market altogether. Take on the German sausage makers, make wieners instead of pancakes. Or forget food entirely and make the Black Auntie a spokesperson for say, Mercedes...but not Ford. If the problem is the name Jemima, there's an easy fix. Update the name to Shamyma. And have a rainbow label with a gender-free person of multiple color leaping gleefully to the breakfast table.
7 people like this.

Reply 38 - Posted by: Terry_tr6 6/17/2020 11:15:42 AM (No. 447474)
The parent company is QUAKER Oats? Aren't the Quakers a cult-like Christian religion?? I think the racist rot runs a lot deeper than just pancake mix. Just saying.......
2 people like this.

Reply 39 - Posted by: hershey 6/17/2020 11:45:36 AM (No. 447519)
I'm sure gonna miss my Quaker Oats....what will I use for my oatmeal cookies now???? Hmmm, Red Mill, GF Harvest, Augason, Northerly Farms, Nature's Path, John Mccann, Coach's Oats, Great River, Stoney Creek....all available from Amazon...or direct from the company if you don't like Amazon....guess I'll still have my cookies and eat them too....lol
2 people like this.

Reply 40 - Posted by: Ketchuplover 6/17/2020 12:07:35 PM (No. 447539)
You know.....Blue Bunny could be mistaken as Brer Rabbit.....so that'd better go, too.
1 person likes this.

Reply 41 - Posted by: mc squared 6/17/2020 12:07:56 PM (No. 447541)
Quaker Oats? Isn't that endorsement of something or another?
1 person likes this.

Reply 42 - Posted by: DVC 6/17/2020 12:12:11 PM (No. 447549)
OK, make it "Aunt Lilly", and put a smiling white lady on the package.
3 people like this.

Reply 43 - Posted by: A.I. 6/17/2020 12:26:53 PM (No. 447573)
Is it because Uncle Ben is now going out with Aunt Tiffa?
2 people like this.

Reply 44 - Posted by: paral04 6/17/2020 2:43:45 PM (No. 447748)
Are they going to get rid of the Quaker gentleman also. He is an overt Christion. Can't have that.
1 person likes this.

Reply 45 - Posted by: or gate 6/17/2020 9:50:56 PM (No. 448119)
They are so stupid.
1 person likes this.

Reply 46 - Posted by: franq 6/18/2020 6:48:03 AM (No. 448248)
In related news, Babylon Bee reports the caramel-coated popcorn snack has rebranded to "Caucasian Jack".
0 people like this.

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Posted by Ribicon 6/18/2020 10:33:46 AM Post Reply
Is Cream of Wheat next in line for a social justice makeover? Cream of Wheat is now re-evaluating its black mascot following announcements by Aunt Jemima and Uncle Ben’s that they’d overhaul their controversial imaging amid online criticism. The move comes in wake of Black Lives Matter protests over the deaths of George Floyd and other black men while in police custody.(Snip) “You still are referencing the place of black people as servants, as your chefs,” said Naa Oyo A. Kwate, associate professor of Africana studies at Rutgers University, with regards to the logo’s facelift. “You can still draw on that legacy
'Snap, Crackle, Pop' Determined To Be Racist 30 replies
Posted by ladydawgfan 6/18/2020 1:42:44 PM Post Reply
Fiona Onasanya, a Black Lives Matter activist and former member of the UK parliament, claims that Kellogg’s Rice Krispies is a racist cereal because it has “three white boys” as mascots. Now that’s “systemic racism”! If Ms. Onasanya had stopped there, she would simply be dismissed as a fool and that would have been that. But. in her eagerness to prove racism, Onasanya doubled down on her charge and, in the process, proved she is an ignorant fool. [Tweet] It’s an idiotic point, even if it were true. It isn’t.
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