America’s Coffee? Owner of Popular Black
Rifle Coffee Calls Some Customers “Racists”
and “The Worst of American Society;”
“I Hate” Them
Gateway Pundit,
by
Julian Conradson
Original Article
Posted By: DCGIRL,
7/18/2021 7:14:22 AM
The founder of Black Rifle Coffee, the ‘America first’ alternative coffee company that received an endorsement from Trump in 2017 and sponsors conservative media outlets like The Daily Wire and BlazeTV, had extremely harsh words for some of his customer base in a recent interview, calling them “such a repugnant group of people,” among other things.
Reply 1 - Posted by:
spacer 7/18/2021 7:22:49 AM (No. 849376)
This is the same bunch of cowards that ran from Kyle Rittenhouse and defending him like antifa running from real Americans that push back. Glad I only tried their brand once.
50 people like this.
Reply 2 - Posted by:
montwoodcliff 7/18/2021 7:32:12 AM (No. 849381)
Let him sell his coffee to the left. Maybe he’s suffering from PTSD because he just killed his brand.
97 people like this.
Coffee is coffee. Add politics and the resulting mixture may just be toxic. Bye bye.
79 people like this.
Reply 4 - Posted by:
montwoodcliff 7/18/2021 7:35:26 AM (No. 849387)
What will Buck Sexton say about his guy now?
54 people like this.
Reply 5 - Posted by:
Old Army Vet 7/18/2021 7:44:37 AM (No. 849399)
We're done black rifle.
66 people like this.
Reply 6 - Posted by:
Highlander 7/18/2021 7:46:39 AM (No. 849403)
Last year, I was intrigued with the brand name and considered ordering some. Now? Nahhh.
57 people like this.
Reply 7 - Posted by:
Paperpuncher 7/18/2021 7:48:00 AM (No. 849406)
What does Steven Crouder have to say about this? I’m sure he may have a politically incorrect response after having a bag of this coffee on his desk an promoting it for years.
40 people like this.
Reply 8 - Posted by:
NancyD 7/18/2021 7:50:04 AM (No. 849408)
The article states that the NYT reporter asked BRC if they are going to make a BLM coffee, I went to their website and they Do Not have it.
I subscribe to their coffee club and get auto delivery on their coffee. It would be a shame if they did the BLM crap because I'd have to get rid of my coffee, but I'm sure I can find another brand that isn't bitter.
28 people like this.
Reply 9 - Posted by:
anniebc 7/18/2021 8:00:55 AM (No. 849415)
Isn't it racist to call your coffee black and violent to include the dreaded rifle in your branding? Sic 'em, cancel culture! Duplicitous people just can't help outing themselves. Everybody wants to be a part of the go along, git along club. The GAGACs.
29 people like this.
Reply 10 - Posted by:
Corndoggies 7/18/2021 8:04:20 AM (No. 849418)
I get my coffee from Grounds and Hounds. They use a portion of their profits to support shelter animals. The coffee is high quality and the Morning blend I buy is quite delicious. All dogs Matter.
70 people like this.
I liked it much better when people ran a business to make money by selling products that other people wanted to buy, and they hired people who would be good workers to make or sell that product.
I liked it better when actors and actresses worked on their skills, and cared about having lots of fans that wanted to see their work.
I liked it better when politicians were more concerned about hanging onto their voters than their payola.
I want the old America back again!
90 people like this.
Reply 12 - Posted by:
RuckusTom 7/18/2021 8:15:00 AM (No. 849430)
Remember when Megyn Kelly was a conservative? These guys at BRC are the same way.
45 people like this.
Reply 13 - Posted by:
Rinktum 7/18/2021 8:22:10 AM (No. 849433)
We are seeing the marriage of corporate America with the political party in power. This ungodly alliance is how fascism begins. Not being a coffee drinker, I have no dog in this hunt, but as a bystander it is very disturbing to see corporations run to the dark side and leave loyal customers no other choice but to boycott their brand. You have to be extremely ignorant to alienate the very people who made your brand for you. These weaselly little soy boys have killed the goose that laid the golden egg. How stupid is that? The Starbucks crowd will not suddenly flock to them.
52 people like this.
Reply 14 - Posted by:
udanja99 7/18/2021 8:25:45 AM (No. 849437)
When things like this happen, I always suspect some blackmail going on in the background. Perhaps they and their families have been threatened - Antifa and BLM are certainly capable of doing that.
28 people like this.
Reply 15 - Posted by:
bad-hair 7/18/2021 8:33:32 AM (No. 849444)
Whole Bean Community Dark Roast and a proper grinder.
15 people like this.
Reply 16 - Posted by:
Maggie2u 7/18/2021 8:36:22 AM (No. 849447)
Remember the Dixie Chicks? They certainly tanked when they criticized President Bush when performing overseas. Also, wasn't there a company that sold pick pocket proof jackets that used to advertise extensively on Fox News? The owner dumped on his customers making fun of them and I'm thinking he's no longer in business. I could be wrong though, but I haven't seen any commercials for that product in a long time.
25 people like this.
Reply 17 - Posted by:
bassman 7/18/2021 8:40:28 AM (No. 849451)
#16, MMMmmmmm, Community Dark Roast. I'm from Baton Rouge and I can't tell you when I was growing up how pots(the old stove top percolator) were brewed in my house everyday. Nothing better!! It's even better served with doughnuts and boudin!
18 people like this.
Reply 18 - Posted by:
LadyHen 7/18/2021 8:42:58 AM (No. 849453)
Agree, Community Coffee out of Baton Rouge, Louisiana is good and has many good blends. Family owned since 1919.
18 people like this.
Reply 19 - Posted by:
Rat Patrol 7/18/2021 8:48:24 AM (No. 849457)
I prefer Gun Barrel coffee,good cats and good coffee...
7 people like this.
Reply 20 - Posted by:
Texpub 7/18/2021 8:49:39 AM (No. 849458)
Go to the website and look at their coffee choices. It sure doesn't look like they offer BLM coffee. Did the Gateway Pundit "mock up" this bag for their article? If so, I think they could be in trouble.
10 people like this.
Reply 21 - Posted by:
petrichor 7/18/2021 8:51:33 AM (No. 849460)
I buy coffee based on taste. So, whatever.
4 people like this.
Reply 22 - Posted by:
downnout 7/18/2021 8:56:19 AM (No. 849466)
Another company committing suicide. I hope they go broke.
28 people like this.
Reply 23 - Posted by:
LanceLink1 7/18/2021 9:00:00 AM (No. 849470)
Following the NFL playbook on how to destroy your brand.
28 people like this.
Reply 24 - Posted by:
Strike3 7/18/2021 9:00:39 AM (No. 849471)
It was pretty good coffee. I'm going to miss them.
Kyle Rittenhouse was chased down and beaten. All he did was defend himself, something a true warrior would support so I guess they aren't the real deal. Bye guys, sorry for your bad choice.
31 people like this.
I live in Baton Rouge and drink CC too. Most of the starbucks shops have had to close down here.
There are times when you can smell coffee as you drive over the Mississippi River bridge near downtown.
Look for the little red package in your grocery store.
15 people like this.
Reply 26 - Posted by:
kidsmom 7/18/2021 9:17:13 AM (No. 849481)
Sad to hear... The BRC bar at Nine Line Apparel in Savannah was a treat. Hope Nine Line doesn't suffer for this.
9 people like this.
Reply 27 - Posted by:
LtE126 7/18/2021 9:42:54 AM (No. 849499)
16,18,19 & 26...I buy Community Coffee too...I get the Coffee & Chicory pods. Outstanding stuff.
8 people like this.
Reply 28 - Posted by:
Petronius 7/18/2021 9:54:27 AM (No. 849505)
I see Black Rifle Coffee gone within a year.
17 people like this.
Reply 29 - Posted by:
Laotzu 7/18/2021 10:08:49 AM (No. 849519)
The really disappointing aspect of the owner's comments are his concession of Leftist, labeling and bigotry. He doesn't summarize, restate or recount a single, solitary statement or action by anyone, anywhere, at any time that is "racist". What he does do is concede the government/media/Leftist designation of a group as "racist" because those institutions say it is. You just can't get much dumber, or un-American, than that.
16 people like this.
Reply 30 - Posted by:
Venturer 7/18/2021 10:11:43 AM (No. 849522)
I don't drink coffee. Can't stand it, but this guy is living proof that hate is an inbred feature of being black.
Those blacks who do not hate are few and far between. Some can fool you, but the hate is there.
And they call us racist.
18 people like this.
Reply 31 - Posted by:
bigfatslob 7/18/2021 10:15:33 AM (No. 849525)
You have to be savvy to succeed in business and maintain but it's an easy task to be dumb, sound dumb and do what this dweeb just did. He didn't sell out to the NYT he fell into a trap and blew himself away with his own 'black rifle'. Like Starbucks coffee I never tried it but sure won't do it now. Adios sucker you just killed yourself and your brand you so sounded like the 'hipster' that you yourself detests.
15 people like this.
Reply 32 - Posted by:
tessie 7/18/2021 10:32:14 AM (No. 849534)
I used to drink Black Rifle Coffee until it started making my heart beat erratic. The Just Black was awesome. Now days I order my coffee from Fired Department Coffee (Firedeptcoffee.com). It's run by veterans and firemen. They have some awesome whiskey-infused blends.
8 people like this.
Reply 33 - Posted by:
zephyrgirl 7/18/2021 11:15:17 AM (No. 849582)
My DH drinks BRC. He's still asleep, but I'll bet he's bought his last bag of their coffee.
7 people like this.
Reply 34 - Posted by:
bighambone 7/18/2021 11:31:49 AM (No. 849595)
They are trying to play both sides of the street, they used to call that the cowardly way by telling different people different things depending what they want to hear. The old liberal Democrat politicians, who are now fading away, were experts in doing that.
4 people like this.
Reply 35 - Posted by:
idahoskook 7/18/2021 11:32:45 AM (No. 849596)
Well when all you do is listen to Fox News and the Gateway pundit and your driven by outrage porn and not facts, you make some bad decisions along the way. This is just one example of how people on the right get fooled everyday with their Tribal bs.
This guy was smart enough to know what buttons to push so the Fox News/ Gateway Pundit crowd would buy their coffee, t- shirts and promote the hell out of them simply because he convinced you that he was playing for “your team”. Now when the guy reveals himself for who he always was, the same people won’t admit they were suckers and tribal idiots want to make the guy out to be a traitor? No way……you don’t get off that easy with me. You made your coffe………Now drink it!
8 people like this.
Reply 36 - Posted by:
DVC 7/18/2021 11:40:27 AM (No. 849606)
First: I have never drank coffee, so this is a theoretical thing for me.
But, trying to understand exactly WHO he wants to "flush", I cannot tell. He describes NO person, NO political views. The reporter suggests "BLM coffee" and I think the photo is pure photo-shop, not real.
I am not defending this company, but I do question what the article even really says. Sounds like a leftist article seeking to separate Black Rifle Coffee from it's customers. Find me a statement where this owner says something definitive about WHO he wants to get rid of, and I can be convinced. At this point....I see a very muddled mess, and think this may be Fake News.
8 people like this.
Reply 37 - Posted by:
Sambini 7/18/2021 11:49:12 AM (No. 849614)
People: READ THE ARTICLE!!! ALL OF IT!!!
Sorry, but Shame on Andy Ngo for posting such a misleading pull-quote.
It’s a NYT slimy hit-piece, trying to shame/influence/push BRCC & subscribers to ‘Get Woke’ and “separate themselves” from random people who’ve purchased BRCC merch, and ultimately kill the brand.
If you do read it, you’ll learn a lot more great stuff about BRCC than you see in their vids.
The NYT author couldn’t hide the truth, but merely insinuates bad motives. Read carefully!!
(FTR: I’m a non-subscriber, laugh at their vids, LOVE their un-swerving commitment to veterans).
Wake up and stop being misled by click-bait!!!
7 people like this.
Reply 38 - Posted by:
Heraclitus 7/18/2021 12:19:07 PM (No. 849631)
#2, PLEASE do not give up on all of us! Your voice is invaluable. We need you. Please hang on. Stay with us here.
In these days --and there have been times like this many times throughout history-- a minority of truth seekers and patriots have saved the world from tyranny.
I treasure our fellow Ldotters, and those who are lovers of liberty and our Constitutional Republic, mars and scars and all, working together toward a "more perfect union." We need to remember, when our spirits flag, that there have been many times like when Thomas Paine had to rouse the spirits of the patriots, and our forefathers who struggled against massive odds to "secure our liberty."
There's nothing uglier than the divisive and hostile poison of hatred and vengeance being injected into our society by the Leftist Dems, clearly intentionally and aimed at destroying the United States of America. Voices of reason must be heard, and for me that includes reading the articles wisely chosen at this site and the sage comments of our fellow Ldotters.
We all need to hang on and encourage one another, support conservative sites, writers and those who fight politically for us and with us.
9 people like this.
Reply 39 - Posted by:
Roscoelewis 7/18/2021 12:33:21 PM (No. 849643)
Eight O'clock Columbian whole bean is excellent coffee without any woke stuff.
2 people like this.
Reply 40 - Posted by:
jacksin5 7/18/2021 12:35:26 PM (No. 849645)
Get Woke, Go Broke.
4 people like this.
Reply 41 - Posted by:
Lawsy0 7/18/2021 12:46:53 PM (No. 849664)
Well now, here is a horse of a different color. I don't want to be where I'm not wanted, so come get your coffee. Mind the Doberman, please.
3 people like this.
Reply 42 - Posted by:
Kafka2 7/18/2021 1:01:51 PM (No. 849675)
I hope everybody finds out what the founder of Black Rifle Coffee really thinks about his conservative customers. He deserves to go out of business.
2 people like this.
Reply 43 - Posted by:
Gina 7/18/2021 1:11:47 PM (No. 849684)
I just placed my 2nd order for their coffee a couple of days ago. Like their coffee too. Thought I was doing a good thing my no longer buying Starbucks. Will have to think about this now.
By the way, I gave up buying coke products a couple of months ago. Switched to Dr. Pepper. For 2 weeks it's been hard to find Dr. Pepper on the shelves at the stores I shop. The shelves are full of Coke products I won't purchase. Finally their was Dr. Pepper on the shelves this week. I 'm wondering if I'm not the only one in my area not buying Coke products.
4 people like this.
Reply 44 - Posted by:
Melanie 7/18/2021 1:30:34 PM (No. 849699)
If this turns out to be true, I will be shopping for a new coffee ☕ subscription.
2 people like this.
Reply 45 - Posted by:
hershey 7/18/2021 2:09:55 PM (No. 849731)
If he was smart he'd keep his tater trap shut...not any better than Folgers, and a lot more expensive...
3 people like this.
Reply 46 - Posted by:
mariboo72 7/18/2021 2:18:32 PM (No. 849737)
#37 & 38 I agree!! There is a lot of overreaction to this article. I've never had Black Rifle coffee either. But, I'm sorry, I do agree with some of what this guy says. Sometimes when I read the racist and threatening comments on conservative sites, I cringe. Those are comments that people on the left love to reference and make all conservatives look bad. The article did not say that he responded to the interviewer with support for BLM. BTW, I do believe Kyle Rittenhouse acted in self defense.
1 person likes this.
Reply 47 - Posted by:
Jiobaobubai 7/18/2021 2:54:58 PM (No. 849749)
Mr Bravo Sierra needle pegged on this one.
So many people fall for this nonsense so easily, and that's exactly how they were able to get so many to believe in Trump/Russia collusion.
1 person likes this.
Reply 48 - Posted by:
moebellini3 7/18/2021 3:39:13 PM (No. 849780)
Never heard of the coffee or the morons that run the joint. Use their coffee as fertilizer that's all its good for...
0 people like this.
Reply 49 - Posted by:
PCMM 7/18/2021 3:58:09 PM (No. 849791)
Love it, #36. Spot on. Now there’s even some knuckleheads sticking up for BRC. I’m guessing they don’t like it when anyone badmouths The Chosen racists. Too funny. LOL!
1 person likes this.
Reply 50 - Posted by:
Rumblehog 7/18/2021 5:03:26 PM (No. 849830)
I've watched these cretins build their brand off the backs of veterans and land-loving Americans, and now in their lust to be the "next Starbucks" they sell their souls to the Devil. They needed to remain a niche company with organic growth, which was working well for them. Perhaps they haven't realized it, but they'll HAVE to change their name, because it will NOT be marketable with either "black" or "rifle" in it and damn sure not "black rifle" together. These guys are bums.
1 person likes this.
Oh #36, if only we were all as smart as you. /sarcasm
1 person likes this.
Reply 52 - Posted by:
judy 7/19/2021 5:27:37 AM (No. 850059)
They sound like DC politicians that entered the DC line... they change .....Romney W Bush, Flake, McCain, McConnell McCarthy, Cheney...
1 person likes this.
Reply 53 - Posted by:
24tea@Mag 7/19/2021 8:11:46 PM (No. 850808)
Yes, they are out there. Mostly liberals.
0 people like this.
Comments:
Well, we all know now how the owner of the Black Rifle Coffee feels about some his customers. If he was a smart business man, he would not have gotten political. He should ask Coke how they are doing.