TV Ratings: Grammy Awards Hit New
Lows in Early Numbers
Posted By: OhioNick, 3/15/2021 2:14:56 PM
The 63rd Annual Grammy Awards, hosted by South African comedian Trevor Noah and boasting powerhouse performers Harry Styles, Taylor Swift, Dua Lipa, BTS, Billie Eilish, Post Malone and Megan Thee Stallion, drew a scant audience for CBS. This year’s telecast was the lowest-rated in Grammys history in the early numbers. Per Nielsen Live+Same Day fast-affiliate numbers, Music’s Biggest Night garnered an average of 7.88 million viewers for the network during the ceremony’s broadcast on Sunday night at 8 p.m. ET with a 1.9 rating in adults 18-49.
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Comments:
I used to look forward to watching the Grammys. Now I couldn't name even one "pop" hit on the charts.