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Whither Bud Light on the One-Year Anniversary
of the Dylan Mulvaney Debacle?

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Posted By: ladydawgfan, 4/2/2024 4:21:11 PM

It was one year ago today when the Bud Light promotions team and online trans influencer Dylan Mulvaney revealed a new marketing partnership. Releasing a bizarre video, Mulvaney is in a bubble bath, clothed, with a tiered display of Bud Light cans in a corner as he sips the brew while somewhat dancing in the suds. In another Instagram post, Mulvaney announced the partnering comes as he celebrates “365 days of womanhood,” with a can emblazoned with his image and even a March Madness promotional contest. It was a ridiculous display, with Mulvaney trying to playfully sell a concept of a sportsball competition he clearly knows nothing about.


I'm currently at Costco. They no longer sell Bud Light. There is no longer any shelf space for the brand. This is HUGE!!

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Reply 1 - Posted by: plomke 4/2/2024 4:31:42 PM (No. 1691202)
And no one has been fired. Once again proving how clueless our corpocracy really is...
10 people like this.

Reply 2 - Posted by: oldmagnolia 4/2/2024 4:36:43 PM (No. 1691205)
Just don't buy their products.
13 people like this.

Reply 3 - Posted by: Timber Queen 4/2/2024 4:40:57 PM (No. 1691209)
FTA: "While the initial reaction to the foolish April promotion last year was dubbed a “boycott,” the company managed to instead drive away devoted drinkers. Established beer consumers are a dedicated bunch with a locked-in consciousness toward their brand of choice. Having once sold beer I can attest to the tough effort it was to sway drinkers towards a new offering. Losing them is not a temporary challenge but an ongoing issue." Bud-Lite is our "Head on a Pike" in our culture war with the Progs. Bud-Lite will never come back. Patriotic Americans have found much better beers for their refreshment, and thank that "Heinyshied" woman for setting them free to find them! What fun memories this article brings back! The mocking of Dylan Mulvany was priceless! Not to mention the outing of that video of the VP of Marketing that hired him! Yes, indeed, watching the power of the consumer slap around the marketing geniuses was a sight to behold. MAGA!
18 people like this.

Reply 4 - Posted by: Timber Queen 4/2/2024 4:43:35 PM (No. 1691212)
Pardon the second post. #1 - FTA: "Heinerscheid and her supervisor became “leave of absence” pariahs, and after the outrage persisted, they were dispatched entirely."
17 people like this.

Reply 5 - Posted by: franq 4/2/2024 5:06:39 PM (No. 1691221)
They probably long for the "frat boy" image that Heinerscheid sought to replace!
12 people like this.

Reply 6 - Posted by: 3XALADY 4/2/2024 5:56:22 PM (No. 1691246)
Hip, hip, hooray for #4!!! I bet they wish some of those old bib overhalls wearing red neck boys would carry a big blue box home again. Won't happen. Hehe. I still see stacks of it at Walmart but not many are gone from the stack.
8 people like this.

Reply 7 - Posted by: chumley 4/2/2024 8:24:13 PM (No. 1691305)
I've found plenty of other beers since then. Haven't had a drop of Bud Light. I may have to tolerate the government shoving those mutants down my throat (for now), but I dont have to drink it voluntarily. And I wont.
5 people like this.

Reply 8 - Posted by: Lawsy0 4/2/2024 9:03:40 PM (No. 1691319)
Poster #6 is right. Hicks and hillbillies have their standards, also!
3 people like this.

Reply 9 - Posted by: DVC 4/2/2024 11:24:36 PM (No. 1691395)
I had dinner tonight at a big national pizza chain. A friend who used to drink Bud Light, ordered his now usual, Yeungling.....and the place was out of it. Looks like it's getting more popular, can't keep the BL replacement in stock. I spit towards Anheiser-Busch and Belgium.
3 people like this.

Reply 10 - Posted by: mifla 4/3/2024 6:55:55 AM (No. 1691536)
Time to revisit some internet humor. Coke Executive: "Creating New Coke had to be the worst marketing decision in US history." Bud Light Executive: "Hold my beer."
2 people like this.

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