Gen Z Wants To Ditch Corporate Jobs For
Influencing, Social Media Dreams
Bloomberg News,
by
Jo Constantz
Original Article
Posted By: NorthernDog,
8/25/2022 9:40:54 AM
America’s youngest workers want to become business owners — just not in the way their parents might envision. The drive to turn social media posts into sustainable income is highest among the youngest generation of workers, according to new research by Adobe Inc. About 45% of Gen Z creators surveyed said they aspire to own a business and make money from content shared online, according to the company’s survey in May of more than 9,000 influencers and creators across nine countries. Adobe defines creators as those who post social content with the aim of growing their online presence or to
Reply 1 - Posted by:
marbles 8/25/2022 9:49:38 AM (No. 1258729)
And when it doesn't pay off, they'll be forced to get traditional jobs or go on the dole.
6 people like this.
Reply 2 - Posted by:
Jesuslover54 8/25/2022 9:50:13 AM (No. 1258730)
Who is watching them? People who are out of work or at work and not working. So, an economic drain at many levels,
8 people like this.
Reply 3 - Posted by:
Newtsche 8/25/2022 9:50:20 AM (No. 1258731)
Influencer, thought leader, public intellectual, know-it-all, dilettante...
If you wanna be you be you,
If you wanna be me, be me...
3 people like this.
Reply 4 - Posted by:
bpl40 8/25/2022 9:53:27 AM (No. 1258740)
Who will do the real work that produces food, clothing, shelter, transportation, health care, defending the nation? I bet it has not even entered their feeble minds.
12 people like this.
Reply 5 - Posted by:
Californian 8/25/2022 10:07:27 AM (No. 1258752)
My niece has her "food influencer" gig going on as a secondary income to her day job doing web design.
She makes a few grand a month here n there doing one off projects for larger companies (such as Google) as well as local restaurants.
She's essentially a marketing/pr contract worker.
She spends a lot of time filming and editing videos at restaurants, writing reviews, etc so it's more than just her going online and spewing noise. I don't know if the effort she puts in is at all typical but her income is growing on that side and she is working for it and investing a lot of money in equipment and software to produce product.
I assume some are like her and trying to make a real career of contract marketing work and 90% are just tossing out noise hoping to be rich with no effort. Those will never manage to quit their day jobs. My niece may or may not but I'm proud of her for working hard at it and taking it seriously as a second full time job to better herself.
6 people like this.
Reply 6 - Posted by:
Donna M 8/25/2022 10:07:43 AM (No. 1258753)
What do you think the push to pay off student loans and guaranteed income is all about? And there are already too many of these businesses. They will find the revenue model unsustainable and unprofitable.
4 people like this.
Yeah I wanted to have a job applying sunscreen to supermodels when I was that age.
Sometime before that I wanted to be a fire truck. (Not a fire man, the truck.)
16 people like this.
Reply 8 - Posted by:
Jethro bo 8/25/2022 10:15:56 AM (No. 1258761)
Life is so unfair. None of us get paid for the nonsense we post here.
11 people like this.
So basically, they want money for spouting off and not providing any real value to anyone.
8 people like this.
Reply 10 - Posted by:
DVC 8/25/2022 10:22:05 AM (No. 1258776)
Just as real as every kid wanting to be a NFL pro, or MLB pro. NOT happening for 99.999% of them.
Meanwhile, back in the real world.....
7 people like this.
Reply 11 - Posted by:
Quigley 8/25/2022 10:25:04 AM (No. 1258780)
Economically it reminds me of the old fable of the town where everyone made their living by taking in each other’s wash.
Some portion of the population can become youtube influencers; the rest can sit around watching youtube.
But better analysis perhaps is that each influencer is like a solo advertising agency. They will dissolve or get gobbled up. The new stars.
4 people like this.
Reply 12 - Posted by:
TLCary 8/25/2022 10:42:21 AM (No. 1258790)
#11 Please point me to that fable. It's a brilliant illustration, but I'm unfamiliar with it and can't find it's source.
2 people like this.
Reply 13 - Posted by:
bamapreacher 8/25/2022 11:02:01 AM (No. 1258817)
These influencers don't comprehend what W.S. Gilbert wrote "when everybody's somebody then no one's anybody." Eventually they will eat themselves.
2 people like this.
Reply 14 - Posted by:
DVC 8/25/2022 11:18:17 AM (No. 1258842)
First off....."corporate jobs" employ fewer people than small businesses do, and always have.
But these foolish internet BS jobs seem to work at about the rate of pro sports jobs, as in for every 1,000,000 that dream of those jobs, ONE will actually get one, for a couple of years, and the ones who get a full career are more like 1 in 20,000,000.
0 people like this.
Reply 15 - Posted by:
Hermit_Crab 8/25/2022 11:20:25 AM (No. 1258844)
I'm curious: Who here has ever been influenced by a "Social Media influencer"?
3 people like this.
Reply 16 - Posted by:
stablemoney 8/25/2022 11:32:17 AM (No. 1258862)
They have become woke, and will be domestic activists, and snitches. That is why I support their exile and banishment.
1 person likes this.
Reply 17 - Posted by:
RayLRiv 8/25/2022 12:10:06 PM (No. 1258903)
I suppose if I can belch out the alphabet in one continuous flow and put that on You Tube I'll magically have three million followers and I can make so much bank I can buy a plane and a yacht.
/sarcasm off
1 person likes this.
Reply 18 - Posted by:
qr4j 8/25/2022 12:11:02 PM (No. 1258904)
I wanted to be a fireman when I was a kid because I watched reruns of "Emergency!" but that isn't what I became when I grew up. I've done many jobs. Being employed as an influencer is not one of them.
This is silliness. Stop watching "Emergency!" and do what works. Pay your bills.
2 people like this.
Reply 19 - Posted by:
Aubreyesque 8/25/2022 12:11:38 PM (No. 1258905)
Because catty junior high gossip and rumor and slagging off on things/people/places/politics/culture is WAAAY more fun than actually having to produce results.
1 person likes this.
Reply 20 - Posted by:
bad-hair 8/25/2022 1:04:25 PM (No. 1258959)
Memo to Gen Z.
It won't work. Somebody is going to make you pay.
Maybe the plumber when your toilet won't flush.
1 person likes this.
Reply 21 - Posted by:
red1066 8/25/2022 1:07:56 PM (No. 1258964)
As long as the position or business doesn't require them to take their eyes off of their phone, then they might have a chance at succeeding.
0 people like this.
Reply 22 - Posted by:
paral04 8/25/2022 2:16:37 PM (No. 1259042)
Do influencers actually do anything worthwhile? Can you wear, eat, get healthy, get to work, power your home, et al, from this? Technology improvements have added a lot of value to our lives but Influencing ain't one.
0 people like this.
Reply 23 - Posted by:
WV.Hillbilly 8/25/2022 2:37:54 PM (No. 1259074)
More "jobs" that produce nothing.
We used to make stuff in America.
0 people like this.
Reply 24 - Posted by:
The Remnants 8/25/2022 2:43:14 PM (No. 1259079)
Something soft and easy.
0 people like this.
Reply 25 - Posted by:
kono 8/25/2022 3:30:44 PM (No. 1259123)
Why live in reality when you have virtual reality? Try to convince everybody to affirm your imagination about the world and yourself. Create your own identity through your social media profile; you won't have to work towards your hoped for future, just define it and it's real, right? Good, freakin', grief.
0 people like this.
Reply 26 - Posted by:
cheeflo 8/25/2022 5:09:06 PM (No. 1259202)
Doesn't really require any real knowledge or skills, so small wonder it appeals to their empty little heads and souls.
0 people like this.
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Hey it works for Fetterman - actual work is .déclassé. Just sit on the couch all day and post snarky messages on Facebook. People will flock to hear your every word.