Aunt Jemima breakfast brand
renamed Pearl Milling Company
New York Post,
by
Kenneth Garger
Original Article
Posted By: Ribicon,
2/9/2021 9:25:32 PM
The Aunt Jemima breakfast brand will be renamed Pearl Milling Company, it was announced Tuesday, after the 130-year-old maple syrup mascot was scrutinized last year over its ties to slavery. Quaker Oats, a division of PepsiCo that owns the brand, unveiled the new name and logo, which it said would hit store shelves in June. “While the name on the box has changed, the great tasting products–the “pearl” inside the familiar red box–remains the same, with a mission to create joyful breakfast moments for everyone,” the company said on its website.(Snip) The logo was originally inspired by the 19th century
Poster there are Black Pearls too.
6 people like this.
Reply 2 - Posted by:
Phantomll 2/9/2021 9:37:13 PM (No. 690463)
Pearl Milling - another brand not to buy.
46 people like this.
Reply 3 - Posted by:
bamapreacher 2/9/2021 9:37:20 PM (No. 690464)
But Pearl Milling would have milled only white flour, which of course is used in pancake mix still today. White! flour! Sorry woke people.
28 people like this.
Reply 4 - Posted by:
Cindiana 2/9/2021 9:42:05 PM (No. 690470)
They'd better hope that the BLM'ers buy a lot of pancake mix because I'll be using other products from now on.
A reminder of how this all got started:
"...The move to retire the brand came after the company faced fierce backlash following nationwide Black Lives Matter protests over the police killings of George Floyd and several other black Americans."
38 people like this.
Reply 5 - Posted by:
subal 2/9/2021 9:42:37 PM (No. 690471)
When it is changed, that will be the last time I ever purchase it!
20 people like this.
Reply 6 - Posted by:
Jennie C. 2/9/2021 9:57:47 PM (No. 690479)
#4, we buy Krusteaze. That's actually Belgian waffle mix, but I wouldn't be surprised if they have pancake mix as well. I think hubby started buying that brand because it's what Hampton Inns serves at their breakfast bar. I think he asked them.
22 people like this.
Reply 7 - Posted by:
Vesicant 2/9/2021 10:04:43 PM (No. 690488)
No big loss. The syrup (IMO) is corn sucrose that somebody stood next to and said "maple." Hope they got clearance from the Janis Joplin estate.
12 people like this.
Reply 8 - Posted by:
earlybird 2/9/2021 10:07:12 PM (No. 690493)
Stoopid.
13 people like this.
Reply 9 - Posted by:
rytwng 2/9/2021 10:23:39 PM (No. 690499)
I'm still going to call it Aunt Jemima If nothing has changed, that's what it is.
7 people like this.
Reply 10 - Posted by:
Cherrybark 2/9/2021 10:45:15 PM (No. 690517)
Why not make you pancakes from scratch? You already have all of the ingredients: flour, baking powder, salt, sugar, milk, egg, butter. The pancake mix is going to require the milk, oil and egg and surely you have flour, baking soda, salt and sugar on hand. Sift the dry. Add the wet. Stir till lumps are gone.
And that Syrup is corn syrup, high fructose corn syrup, water, artificial flavor and preservatives.
Homemade pancakes, melted butter, heated "real" maple syrup, and a few strips of bacon or sausage. Ahhh...
https://www.allrecipes.com/recipe/21014/good-old-fashioned-pancakes/
29 people like this.
Reply 11 - Posted by:
mindsport 2/9/2021 10:51:32 PM (No. 690524)
Did you say QUAKER, oh no the ultimate white privilege. AND then there is Log Cabin syrup I am sure it is a dog whistle for some under represented group.
14 people like this.
Reply 12 - Posted by:
Tet Vet 68 2/9/2021 10:55:19 PM (No. 690529)
No Aunt Jemima no buy that simple . Get woke go broke holes
17 people like this.
Reply 13 - Posted by:
Venturer 2/9/2021 11:49:30 PM (No. 690560)
So many Companies these days that don't mind defecating on whites to please the blacks who buy their products.
Whites need to establish themselves by not buying their product.
14 people like this.
Reply 14 - Posted by:
PChristopher 2/9/2021 11:50:01 PM (No. 690561)
Why don't they just go ahead and put a raised black fist on the box to show how much they've caved?
28 people like this.
What a crock. Is there anything the younger generation won't ruin ?
10 people like this.
Reply 16 - Posted by:
BeatleJeff 2/10/2021 12:32:48 AM (No. 690588)
I suggest they put Harriet Tubman on the box.
6 people like this.
Reply 17 - Posted by:
DVC 2/10/2021 1:04:02 AM (No. 690608)
Bleah.
2 people like this.
Reply 18 - Posted by:
Trigger2 2/10/2021 2:14:50 AM (No. 690626)
Pearl Mining Company. What an exciting brand name. Not. They should have kept Aunt Jenima People will still call it that.
5 people like this.
Reply 19 - Posted by:
chumley 2/10/2021 3:13:14 AM (No. 690635)
The last time they cancelled Aunt Jemima I saw an article saying she was real. She started the company (which was very successful) and was the first black woman millionaire. Instead of celebrating that, they wipe it out. What losers.
18 people like this.
Reply 20 - Posted by:
4Justice 2/10/2021 3:25:00 AM (No. 690638)
Forget it. I won't buy it without my beloved Auntie. No stupid "pearl" for me. There is NO joy without Jemima.
8 people like this.
Reply 21 - Posted by:
SeaAl 2/10/2021 4:22:11 AM (No. 690647)
Will oysters be offended?
2 people like this.
Reply 22 - Posted by:
berthabutt 2/10/2021 4:59:48 AM (No. 690657)
Try JIFFY Pancake Mix or their Baking Mix. A staple in our home for over 60 yrs. Made in Chelsea, Michigan.
4 people like this.
Reply 23 - Posted by:
5 handicap 2/10/2021 7:09:28 AM (No. 690722)
Think anyone's gonna buy that garbage?
1 person likes this.
Reply 24 - Posted by:
hershey 2/10/2021 8:26:21 AM (No. 690799)
And the black woman is replaced by a white boy diving for pearls in the ocean....
0 people like this.
Reply 25 - Posted by:
msjena 2/10/2021 9:23:29 AM (No. 690889)
I buy Aldi pancake mix and real maple syrup.
0 people like this.
Reply 26 - Posted by:
3XALADY 2/10/2021 9:42:05 AM (No. 690913)
Not surprised. It's Quaker Oats. They have a TV ad on now with black white couple, two guys kissing over breakfast. You know the deal. Gotta cover all bases. I don't need anything Quaker any more.
5 people like this.
Reply 27 - Posted by:
zephyrgirl 2/10/2021 1:47:22 PM (No. 691238)
DH and I use Bisquick pancake mix that comes in its own bottle and you just add water and shake it up.
0 people like this.
Reply 28 - Posted by:
DVC 2/10/2021 5:33:57 PM (No. 691527)
Gee whiz.....making pancakes from scratch is ultra easy. A bit of flour, add a little sugar, some baking powder, eggs and milk and whisk it together. Some like to add butter. REALLY simple, takes a couple of minutes. LOTS of easy recipes out there.
No real need for a mix. And mixes go bad since baking powder has a limited shelf life. If you keep your baking powder refrigerated and use it up or replace it every 18 months or so, your other ingredients are good for many years if stored properly. Not so for pancake mix stored on a shelf.
Get "adventurous" (LOL!).....make your own pancakes. I have been working on bread, and now have it down so that my own loaf of bread is preferred to store bread, which was not true of some of my early efforts. I have made the Italian style bread for our family Thanksgiving dinners,since when I was in college and my mother made most of it, those used to be 8 to 12 people....now trimmed a lot by deaths and military transfers, and finally ......killed this year by my sister's fear of the Chinese virus. 😟
I love my cornbread after I adjusted the recipe, too. I have a couple of beans and rice dishes that I like, still trying improve them, they are good but not great at this point. Cooking is fun and often gets you better food than you get from mixes.
And there is great satisfaction in not supporting a political decision like this. I'll be certain to avoid Pearl Milling products. I used to use some Aunt Jemima products, but will not do the same for their political rebranding.
1 person likes this.
Below, you will find ...
Most Recent Articles posted by "Ribicon"
and
Most Active Articles (last 48 hours)
Comments:
The kind black woman is tossed from our cupboards and onto the trash heap, replaced with a white pearl. Who knew Quaker Oats was run by white supremacists?