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Uncle Ben’s renamed ‘Ben’s Original’
in effort to ditch racist imagery

Original Article

Posted By: Ribicon, 9/23/2020 10:04:36 AM

Mars Inc. has renamed its Uncle Ben’s rice products “Ben’s Original,” making it the latest food producer to ditch a brand steeped in racist imagery. The Virginia-based company is also scrapping the portrait of a white-haired black man that has adorned its rice boxes for decades—an image that’s long been criticized as a racist stereotype. “We’re still in the process of deciding on what our new iconography will be, but are committed to ensuring that it will be truly reflective of the inclusive future we are striving to create for Ben’s Original,” a Mars Food spokesperson said in a statement.

Comments:

Non-bLACK racists rejoice: no more black man in your cupboard. I'd never buy another box of their product if I was a customer.

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Reply 1 - Posted by: hammondb3 9/23/2020 10:08:06 AM (No. 549705)
I really had no idea that a picture of a black man who knows how to cook rice is in any way racist. And... who wouldn't want to have Amos OR Andy as a next door neighbor?
32 people like this.

Reply 2 - Posted by: Skinnydip 9/23/2020 10:08:37 AM (No. 549706)
Barf...
7 people like this.

Reply 3 - Posted by: WV.Hillbilly 9/23/2020 10:09:42 AM (No. 549707)
"Blacks underrepresented in advertising. Groups demand equity."
17 people like this.

Reply 4 - Posted by: bpl40 9/23/2020 10:17:24 AM (No. 549713)
Pandering at its worst. Never bought the stuff and never will.
16 people like this.

Reply 5 - Posted by: DARling 9/23/2020 10:20:50 AM (No. 549717)
That's a bunch of garbage. I'll keep buying, because they have the only decent parboiled brown rice on the market. But I'll still be grouchy.
5 people like this.

Reply 6 - Posted by: Safari Man 9/23/2020 10:33:17 AM (No. 549732)
Not good enough... they need to stop making White rice. I wonder... if I refer to my Uncle Fred as "Uncle Fred", is that rayciss?
16 people like this.

Reply 7 - Posted by: montwoodcliff 9/23/2020 10:35:28 AM (No. 549735)
I never heard that Uncle Ben was racist in all my years. Where is this crap coming from? And for No.3, we are being deluged with blacks in commercials these days in case you haven't noticed.
31 people like this.

Reply 8 - Posted by: earlybird 9/23/2020 10:35:32 AM (No. 549736)
How silly.
10 people like this.

Reply 9 - Posted by: smak90 9/23/2020 10:44:01 AM (No. 549753)
I feel bad for all the white haired black men. Who knew that they are all racist stereotypes?
12 people like this.

Reply 10 - Posted by: CactusStar 9/23/2020 10:49:20 AM (No. 549761)
Never once in my life did I think Uncle Ben was a racist image. Who thinks like that?
27 people like this.

Reply 11 - Posted by: PlayItAgain 9/23/2020 10:52:28 AM (No. 549766)
Racist imagery is that puffy q-tip looking profile that Kaeppernick trademarked for himself.
11 people like this.

Reply 12 - Posted by: skacmar 9/23/2020 11:00:09 AM (No. 549775)
Never thought Uncle Ben or Aunt Jemima were racist images until I was told they were. Kind of like when black kids don't know that they are supposed to hate cops until they are told to by the race hustlers who's business it is to find racism under every rock (even if there is none).
18 people like this.

Reply 13 - Posted by: SkeezerMcGee 9/23/2020 11:08:14 AM (No. 549790)
Mars, Inc. is not pandering. They are responding to blackmail threats. The Uncle Ben images depicts a happy, contented, confident, and wise professional. Perhaps a successful, retired gentleman.
19 people like this.

Reply 14 - Posted by: sunnyday 9/23/2020 11:20:17 AM (No. 549803)
Never have purchased it, now never will.
2 people like this.

Reply 15 - Posted by: Toby Ten Bears 9/23/2020 11:28:39 AM (No. 549815)
The Leftist/Fascists don't want any black role models... Uncle Ben... Aunt Jemima... The list is endless and shameful.
5 people like this.

Reply 16 - Posted by: msjena 9/23/2020 11:34:01 AM (No. 549821)
Is white rice racist?
6 people like this.

Reply 17 - Posted by: thethirdruffian 9/23/2020 11:42:27 AM (No. 549832)
If they are not using it, it strikes me as an abandoned trademark. I see lots of possibilities. Dixie beer, for example.
3 people like this.

Reply 18 - Posted by: grampus 9/23/2020 11:52:24 AM (No. 549848)
Having grown up in the Lynchburg (Virginia) area and having spent time with relatives in Blacksburg (Virginia), I'm expecting demands for change in both of those place names.
5 people like this.

Reply 19 - Posted by: Rather Read 9/23/2020 12:05:41 PM (No. 549864)
There are other brands of rice on the shelf. I always liked the Uncle Ben's figure - a kind, dignified black man. With the banishment of Uncle Ben, Aunt Jemima and the Land O' Lakes Indian lady (who was designed by a real Indian) minorities who are the face of a product are all banished.
11 people like this.

Reply 20 - Posted by: TexaTucky 9/23/2020 12:27:32 PM (No. 549877)
Goya - an American company that grows white rice in the U.S.
7 people like this.

Reply 21 - Posted by: Justcurious 9/23/2020 12:41:50 PM (No. 549894)
Corporations have no souls. They seek to sell their products dear but hold their honor cheap.
3 people like this.

Reply 22 - Posted by: enemyofthestate 9/23/2020 12:44:17 PM (No. 549896)
Previously rarely a consumer of Uncle Ben's, I shall now be sure that I never purchase the product. My money will not support virtue signalling and political correctness. Marketing 101: keep your political correctness and virtue signalling to yourselves, and you can sell to all possible customers.
5 people like this.

Reply 23 - Posted by: lakerman1 9/23/2020 1:12:03 PM (No. 549911)
could it be that in the old South, white as well as black children would address an elderly black man as Uncle, as a sign of respect? Is that where Disney created Uncle Remus, in Song Of The South?
8 people like this.

Reply 24 - Posted by: cor-vet 9/23/2020 1:30:41 PM (No. 549921)
Why don't they just put a picture of a clenched bLACK fist on the box and admit they're pandering? I did just purchase a large bottle of Aunt Jemima syrup, with her picture on it. Now I can't decide if I should keep it as a collectable or use it, but I'm leaning toward using it.
2 people like this.

Reply 25 - Posted by: cold porridge 9/23/2020 1:53:49 PM (No. 549953)
#17 I agree. Maybe the good Dr. Ben Carson should take it for his own and start a rice company.
3 people like this.

Reply 26 - Posted by: Heil Liberals 9/23/2020 2:03:17 PM (No. 549966)
I fail to see the racism in lauding the cooking prowess of black Americans. The best, most original food comes from the traditions of black cuisine. It is an insult to change something for imagined wrong.
2 people like this.

Reply 27 - Posted by: stablemoney 9/23/2020 2:52:57 PM (No. 550033)
I like Ben's Rice Products better, in keeping with Washington Football Team. I hope the new naming is indicative that these businesses intend to keep the politics out of their businesses, and intend to stick with producing and selling products to their customers.
0 people like this.

Reply 28 - Posted by: DVC 9/23/2020 2:57:20 PM (No. 550042)
Put an image of a white guy and just forget about it. I always thought that they were honoring some well known black cook with the name and image. Blacks are just aching to find anything to be angry about. It is sad that there are people who spend their whole lives just looking under every rock to try to find some of this essentially imaginary thing, "racism". The only racism I see is affirmative action and blacks beating up and shooting white strangers......both of those kinds of racism have white victims.
5 people like this.

Reply 29 - Posted by: Sunhan65 9/23/2020 4:07:19 PM (No. 550131)
It appears some accusations stick like white on rice.
1 person likes this.

Reply 30 - Posted by: ColonialAmerican1623 9/24/2020 2:06:00 AM (No. 550539)
#23 H-ll no. Always Mr first name and Miss first name.
1 person likes this.

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