Post New Article

Aunt Jemima brand to change name,
remove image that Quaker says is
'based on a racial stereotype'

Original Article

Posted By: earlybird, 6/17/2020 11:21:35 AM

The Aunt Jemima brand of syrup and pancake mix will get a new name and image, Quaker Oats announced Wednesday, saying the company recognizes that "Aunt Jemima's origins are based on a racial stereotype." The 130-year-old brand features a Black woman named Aunt Jemima, who was originally dressed as a minstrel character. The picture has changed over time, and in recent years Quaker removed the “mammy” kerchief from the character to blunt growing criticism that the brand perpetuated a racist stereotype that dated to the days of slavery. But Quaker, a (Snip) said removing the image and name is part of an effort by the company “to make progress toward racial equality.”


We knew this was coming… “Racial stereotype”? Something that represented a supposedly good pancake and waffle syrup? Never use the stuff. It’s pure maple syrup for us.

Post Reply

Reply 1 - Posted by: valinva 6/17/2020 11:27:24 AM (No. 447488)
So, if a Black entrepreneur comes out with a line of food that uses recipes from their Aunt Sheniqua, they can't use her picture as part of the packaging?
26 people like this.

Reply 2 - Posted by: planetgeo 6/17/2020 11:28:19 AM (No. 447489)
Buy them out. Rename it "Auntie Maxine" and double the price. Then give the profits to the NRA.
25 people like this.

Reply 3 - Posted by: John C 6/17/2020 11:30:32 AM (No. 447493)
16 people like this.

Reply 4 - Posted by: LC Chihuahua 6/17/2020 11:31:27 AM (No. 447494)
That will fix everything. NOT.
19 people like this.

Reply 5 - Posted by: reefdiver 6/17/2020 11:37:00 AM (No. 447505)
What's next, renaming the White House because White it is not inclusive, burn the Declaration of Independence because not everyone in independent, Bill of Rights because right wingers wrote it? Where does it end? You can guess where it ends if we, as a Country don't stand up and say ENOUGH!
22 people like this.

Reply 6 - Posted by: Connor 6/17/2020 11:42:44 AM (No. 447516)
Stop the madness! I think black people will have to speak up.
15 people like this.

Reply 7 - Posted by: Highlander 6/17/2020 11:51:01 AM (No. 447524)
Mmmm... I like me some “woke” pancakes with PC syrup!
4 people like this.

Reply 8 - Posted by: MDConservative 6/17/2020 11:53:10 AM (No. 447525)
It's Quaker's to do with what it pleases. Don't like it? Don't like the product? Prefer something else? Never use it? Fine...have it your way. I'm sure Uncle Ben will be gone next.
14 people like this.

Reply 9 - Posted by: Phantomll 6/17/2020 12:01:47 PM (No. 447531)
Enough is enough!
9 people like this.

Reply 10 - Posted by: DVC 6/17/2020 12:02:49 PM (No. 447534)
I will buy a different brand in the future, and will note the name change and avoid THAT brand, too.
13 people like this.

Reply 11 - Posted by: Mr. Know-It-All 6/17/2020 12:07:16 PM (No. 447538)
I have a mind to go out and buy a bunch of them before the purge happens. Then I will keep the racially insensitive bottles, probably on the shelf next to my copy of Gone With the Wind. Or maybe I will sell them to a fellow racist at a future date for a huge profit. And no, I do not consider myself racist. But because I am white and have not bowed to BLM and admitted to white guilt, I am a racist in their eyes. So screw 'em.
19 people like this.

Reply 12 - Posted by: Faithfully 6/17/2020 12:08:02 PM (No. 447542)
...because black women were never cooks unlike a few of my female ancestors. Btw, I had a g-g-g-g-gran named Jemima Washburn.
7 people like this.

Reply 13 - Posted by: WV.Hillbilly 6/17/2020 12:11:10 PM (No. 447547)
It's a picture of a black woman. They removed the handkerchief from her head years ago.
7 people like this.

Reply 14 - Posted by: PlayItAgain 6/17/2020 12:14:52 PM (No. 447550)
I grew up as a little white kid with Aunt Jemima. I respected that image and the woman that it represented. She looked kind, and generous and I wondered who she was and I wanted to meet her.
24 people like this.

Reply 15 - Posted by: bighambone 6/17/2020 12:16:13 PM (No. 447554)
Back when I was growing up the advertising and brand name Aunt Jemima was considered to represent homemade and wholesome pancakes and waffles. There was no racial connotations at all that’s a big reason why that brand was a big seller. Today if you just arrived from Mars and turned on a television in the USA you would see Black people represented in just about every commercial. The reason that those Black people are featured on those advertising commercials is because they are Black people and usually not because they can do the selling job better than anyone else. So by removing the Aunt Jemima depicted as a brand name on boxes of pancakes, waffles, and syrup, is the Quaker Oats Company saying that Black women do not know how to cook up good pancakes and waffles? What they are doing is just stupid and is aimed at a very low information population. From now on about half the country is sure to shy away from what will become known as politically correct pancakes, waffles, and syrup in the near future.
18 people like this.

Reply 16 - Posted by: Ida Lou Pino 6/17/2020 12:17:47 PM (No. 447558)
Gee - - and I always thought that Aunt Jemima represented wholesome home cooking. What a fool I've been.
22 people like this.

Reply 17 - Posted by: GoodDeal 6/17/2020 12:18:31 PM (No. 447560)
Rebrand it as Mammy Michelle's and have an image of the Wookie in a tight yellow dress high heels and holding out a plate with a full stack of pancakes on it.
11 people like this.

Reply 18 - Posted by: A.I. 6/17/2020 12:23:01 PM (No. 447567)
Can we have Aunt Tiffa?
16 people like this.

Reply 19 - Posted by: Trapper 6/17/2020 12:25:28 PM (No. 447571)
Hahahaha. Big companies that do things by committee are notoriously tone deaf. Watch them totally mess it up. Uncle Remus Pancake and Waffle Mix.
6 people like this.

Reply 20 - Posted by: Smart11344 6/17/2020 12:32:09 PM (No. 447578)
When I was a child, in the 50's, we lived out in the sticks and had lots of maple trees.I tapped many of those trees and collected the sap. We had a wood stove in the kitchen and simmered the sap to make delicious maple syrup. I should have named it Uncle Remus. His mane was never used in a racist manner in the good old days.
7 people like this.

Reply 21 - Posted by: xnewsguy 6/17/2020 12:32:47 PM (No. 447579)
So a corporation represented by a 18th century image of a religious person is changing a 19th century image of a woman on a food product because of "stereotyping?"
8 people like this.

Reply 22 - Posted by: Vesicant 6/17/2020 12:46:03 PM (No. 447599)
I was about to say that pancake syrup is just flavored sugar water and go buy some real maple syrup, but then I remembered that two grades of maple syrup are "dark" and "very dark." Can't have that ... I predict the woketards come for maple syrup next.
8 people like this.

Reply 23 - Posted by: Historybuff 6/17/2020 12:46:21 PM (No. 447600)
Sooooo, when she is gone, Uncle Ben gets the bums rush, and the black gent from Cream of wheat gets banished, there will be no positive black images, no matter how fictional they are to grace the packages? Welllllll Done!
14 people like this.

Reply 24 - Posted by: plaids 6/17/2020 12:52:16 PM (No. 447604)
I use the real syrup from Canada. A family member uses sugar free from Publix and it's just as good and cheaper!
3 people like this.

Reply 25 - Posted by: klezmer 6/17/2020 12:58:19 PM (No. 447609)
I'm Jewish and was about to start a gefilte fish company called Bubbe's Gefilte Fish and have a picture of my immigrant grandmother on the label. I can see Jews world over rioting over this.
11 people like this.

Reply 26 - Posted by: bad-hair 6/17/2020 1:04:51 PM (No. 447618)
Let me suggest that to make the brand more attractive, because the brand HAS to attract customers they should 1. Change the name to Dr. Jemima's 2. Put a picture on the bottle of a black woman in a cap and gown who used to be a (GASP) man 3 Because everybody knows those RURAL blacks don't know nuffin. Or was it the city blacks I lost count. 4. Stop doing stupid stuff. 5. Make some syrup that actually tastes good instead of just being a sugar bomb.
3 people like this.

Reply 27 - Posted by: ginadee 6/17/2020 1:09:59 PM (No. 447624)
And when all these appeasements are satisfied ....oh wait, there will NEVER be satisfaction. These foolish attempts will go on and on and on ad nauseam. We have only seen the beginning. If you like upheaval you ain't seen anything yet
6 people like this.

Reply 28 - Posted by: thewarden 6/17/2020 1:19:38 PM (No. 447640)
Jemima is actually a very British name—for example Jemima Puddle-Duck is a classic Beatrix Potter character. Lots of little girls named Jemima running around England—grown up, too. Guess they all need to go! Down with Beatrix Potter, how dare she! By the way, Krusteez has the best pancake mix if you don’t make your own. Cracker Barrel has a really good syrup (rot roh, cracker!). I give up and frankly my dears, I don’t give a darn anymore (rot roh, GWTW!). Pass the duct tape, please.
6 people like this.

Reply 29 - Posted by: whyyeseyec 6/17/2020 1:27:06 PM (No. 447648)
@# - We're gonna have to lose the word 'manifesto' too. It contains the word 'man' and that is sexist to women, transgenders and others forms of gender dysphoria. Call ir festo.
0 people like this.

Reply 30 - Posted by: 24tea@Mag 6/17/2020 1:29:08 PM (No. 447652)
Get a backbone. It’s about time companies stand up and say “NO WAY”. Aunt Jemima’s picture serves a purpose - you look for the picture on the label when buying - not the words.
2 people like this.

Reply 31 - Posted by: RayLRiv 6/17/2020 1:32:19 PM (No. 447655)
Now's the time to name it Aunt YO MAMA. Or put a picture of the conductor YO YO MA. Or Rocky "YO!" Balboa.
1 person likes this.

Reply 32 - Posted by: Robert Jones 6/17/2020 1:36:22 PM (No. 447661)
What is wrong with that "stereotype"? She is perceived as wise (as in "common sense smart"), honest, and a good judge of character. We need more of that today!
4 people like this.

Reply 33 - Posted by: NorthernDog 6/17/2020 1:36:34 PM (No. 447662)
So they profited off a racial stereotype for 130 years? I smell a big payout in the future. And that Quaker guy with puffy white hair should go too - he makes Quakers look like old school marms.
4 people like this.

Reply 34 - Posted by: stablemoney 6/17/2020 1:39:16 PM (No. 447665)
Rename it Kapernick pancakes. That will create equality. I don't know anyone that wants equality. Most want to get ahead.
2 people like this.

Reply 35 - Posted by: planetgeo 6/17/2020 1:48:32 PM (No. 447674)
I suppose it won't be long before they come up with the new Betty Cracka cake mix.
4 people like this.

Reply 36 - Posted by: MickTurn 6/17/2020 1:53:37 PM (No. 447682)
Whatever, I NEVER buy their products...second rate at best.
0 people like this.

Reply 37 - Posted by: Highlander 6/17/2020 2:11:58 PM (No. 447706)
Reply 11; for that very reason, I saved the iconic “Land ‘O Lakes” butter package with the picture of the smiling Indian lady. I hung it on the wall of my patio.
5 people like this.

Reply 38 - Posted by: KevinSeattle 6/17/2020 2:17:51 PM (No. 447713)
How about the Black cook on the box of Cream of Wheat? Ridiculous!
3 people like this.

Reply 39 - Posted by: TLCary 6/17/2020 2:25:39 PM (No. 447719)
If the American Majority ever hated Blacks, (as we are now accused of), then this advertising would have been as popular as "Hitler Flakes". She survived 130 years until the Cancel Culture showed us who the bigots really are. It's too insulting to have a Black iconic symbol that is kind, warm and soft spoken. Instead they chose a violent felon who did hard time, was stoned on fentanyl and meth and had a heart attack while resisting arrest for buying cigarets with counterfeit money as their new icon. Imagine America where there is so little racism that a Black Man could even get elected President. Now wouldn't that be a statement?
4 people like this.

Reply 40 - Posted by: paral04 6/17/2020 2:38:59 PM (No. 447734)
3 people like this.

Reply 41 - Posted by: EQKimball 6/17/2020 2:39:43 PM (No. 447736)
Suggestion: Change the name to Aunt Sally and have the face of a white woman. Change Uncle Ben's Rice to Uncle Bill's Rice, adorned with the kindly face of old Uncle Bill. I am sure blacks will not feel excluded.
1 person likes this.

Reply 42 - Posted by: ThreeBadCats3 6/17/2020 2:40:07 PM (No. 447739)
Rush just had a nice history of the appearance of Aunt Jemima. She was a well respected and well reimbursed leader who would be ashamed of the direction that BLMs are taking to destroy the progress of the Black community, aided by the democrat organization. Quaker should be ashamed, as would most Quakers, but they are too ignorant.
3 people like this.

Reply 43 - Posted by: mamateach 6/17/2020 2:46:44 PM (No. 447753)
Am interested to hear what Nancy Green’s descendants or heirs to the Aunt Jemima fortune have to say about taking away her legacy.
3 people like this.

Reply 44 - Posted by: Bur Oak 6/17/2020 2:46:53 PM (No. 447754)
Wait a minute Quaker Oats! Aren't you being prejudicial using the name "Quaker?" You need to rename the company the Bland Oats Company.
2 people like this.

Reply 45 - Posted by: DVC 6/17/2020 3:21:43 PM (No. 447792)
Make it "Aunt Sally" and show a white woman. That will anger them for "dissing" poor old Aunt Jemima, and firing her after all these years.
1 person likes this.

Reply 46 - Posted by: privateer 6/17/2020 3:59:04 PM (No. 447831)
Aunt Sally's is a brand of pralines made, well mass-produced I believe, in New Orleans.
0 people like this.

Reply 47 - Posted by: DVC 6/17/2020 4:11:23 PM (No. 447841)
Gee, then maybe they'll have to try "Aunt Mary's" but use a sketch of a white women. White people aren't so often crazy.
0 people like this.

Reply 48 - Posted by: chumley 6/17/2020 4:18:41 PM (No. 447848)
First the communists tried to eradicate every mention of American Indians from our culture. Now its blacks. I'm seeing a pattern.
2 people like this.

Reply 49 - Posted by: anniebc 6/17/2020 6:33:55 PM (No. 447972)
I think the name Quaker Oats is racist. It's got a racist sound to it. . . Quak-errrr Oatssss.
0 people like this.

Reply 50 - Posted by: ColonialAmerican1623 6/18/2020 12:34:00 AM (No. 448175)
People do what you let them. The more they "demand" and the more you roll over, the worse it will get. Stand up for yourselves and grow a backbone.
0 people like this.

Reply 51 - Posted by: kono 6/18/2020 1:36:01 AM (No. 448181)
Better pack your bags, Uncle Ben, because you're next. Regards, Aunt Yo'Mama
0 people like this.

Reply 52 - Posted by: XCenturion 6/18/2020 2:59:00 AM (No. 448194)
When I heard Quaker Oaks buckled to the "woke movement" I ran out to my local store and bought two boxes of Aunt Jemima pancake mix. You'll see them on Ebay in a couple years as collector items. Next should be Oprah's magazine as it's offensive to obese black women.
1 person likes this.

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39 replies
Posted by Imright 6/17/2020 2:20:32 PM Post Reply
A Black Lives Matter protest of around 80 people in a tiny Ohio town which is home to just 13 black residents was overrun by 700 white counterprotesters armed with rifles, handguns and baseball bats at the weekend. Heavily armed white men and women from motorcycle gangs and 'back the blue' groups flocked to the small town of Bethel on Sunday shouting 'Blue lives matter!' and 'All lives matter!'They faced off with the small group of village residents who had been demonstrating peacefully calling for an end to systemic racism and police brutality across America. Shocking video footage showed a BLM protester being surrounded and violently punched
Duluth pushes to remove 'chief'
from job titles, calling it
offensive to indigenous people
34 replies
Posted by Ribicon 6/18/2020 1:59:02 PM Post Reply
Duluth–City leaders are making a push to remove the word “chief” from job titles, calling the term offensive to indigenous people. At a news conference Wednesday, Duluth Mayor Emily Larson implored City Council members to vote to approve the change next week “so that we have more inclusive leadership and less language that is rooted in hurt and offensive, intentional marginalization.” The measure, slated to go before the council Monday night, would change Chief Administrative Officer Noah Schuchman’s title to city administrator and Chief Financial Officer Wayne Parson’s title to finance director.(Snip) Kozlowski said “chief” is used as “a racial epithet, and it turns into a microaggression.”
House Democrats set to vote
next week on DC statehood
34 replies
Posted by Imright 6/17/2020 7:14:41 AM Post Reply
House Democrats announced Tuesday that they will hold a vote on DC statehood next week — in what likely will be the first time a chamber of Congress approves making the nation’s capital city the 51st state.The bill is expected to pass easily on June 26 with overwhelming Democratic support. But it will die just as surely with opposition in the Senate from Republican Majority Leader Mitch McConnell of Kentucky.Democratic leaders and DC officials announced the vote at a press conference. House Speaker Nancy Pelosi (D-Calif.) said
Cream of Wheat now reviewing mascot
amid Black Lives Matter backlash
31 replies
Posted by Ribicon 6/18/2020 10:33:46 AM Post Reply
Is Cream of Wheat next in line for a social justice makeover? Cream of Wheat is now re-evaluating its black mascot following announcements by Aunt Jemima and Uncle Ben’s that they’d overhaul their controversial imaging amid online criticism. The move comes in wake of Black Lives Matter protests over the deaths of George Floyd and other black men while in police custody.(Snip) “You still are referencing the place of black people as servants, as your chefs,” said Naa Oyo A. Kwate, associate professor of Africana studies at Rutgers University, with regards to the logo’s facelift. “You can still draw on that legacy
'Snap, Crackle, Pop' Determined To Be Racist 30 replies
Posted by ladydawgfan 6/18/2020 1:42:44 PM Post Reply
Fiona Onasanya, a Black Lives Matter activist and former member of the UK parliament, claims that Kellogg’s Rice Krispies is a racist cereal because it has “three white boys” as mascots. Now that’s “systemic racism”! If Ms. Onasanya had stopped there, she would simply be dismissed as a fool and that would have been that. But. in her eagerness to prove racism, Onasanya doubled down on her charge and, in the process, proved she is an ignorant fool. [Tweet] It’s an idiotic point, even if it were true. It isn’t.
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