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Leinenkugel's to retire logo
featuring Native American woman

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Posted By: Ribicon, 8/1/2020 1:51:16 PM

Chippewa Falls, Wisc.—Leinenkugel's will no longer use an image of a Native American woman long associated with the Chippewa Falls-based brewery. The Post-Cresent reports Leinenkugel's will begin to make changes to the logo and other imagery related to the brand in the coming months. Company President Dick Leinenkugel said in a statement the brewery has been working to update the "look and feel" of the brand and ultimately decided to retire the image of the Native American woman. The company's website said it has used Native American imagery on its label since the 1930s. The Jacob Leinenkugel Brewing Company

Comments:

If an imaginary white supremacist tyrant demanded that each and every representation or reference to People of Color be erased from all product packaging and sports team names and logos, the howls of pain would be heard from the heavens above. But because this is done in the name of global homogenization, it's a long-overdue move to end exploitation of minority groups.

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Reply 1 - Posted by: Bur Oak 8/1/2020 2:14:06 PM (No. 496846)
Bye bye!
6 people like this.

Reply 2 - Posted by: 68BattleofBealeVet 8/1/2020 2:25:15 PM (No. 496853)
Worst beer I ever tasted. I'm not just saying that because they are bowing to the cancel culture. Give me a Coors please.
7 people like this.

Reply 3 - Posted by: Vaquero45 8/1/2020 2:36:20 PM (No. 496860)
Aww. mannn....... I used to like Leinenkugel Autumn Gold Lager. I guess I've drunk my last one.
8 people like this.

Reply 4 - Posted by: RedWhite&Blue2 8/1/2020 2:40:18 PM (No. 496864)
It’s always the ass-press drooling over these stupid stories.
12 people like this.

Reply 5 - Posted by: obdurate 8/1/2020 2:47:55 PM (No. 496871)
No more Leinenkugel for me, oh wait, I don't drink swill anyway.
6 people like this.

Reply 6 - Posted by: greyseal 8/1/2020 3:43:40 PM (No. 496901)
I'm done with their Summer Shady in that case. It's the only product of theirs I liked - always enjoyed cracking a couple after putting in a few hours in the yard. Will grace my fridge no more. greyseal
7 people like this.

Reply 7 - Posted by: valinva 8/1/2020 3:43:51 PM (No. 496902)
Leinie, you can kiss my heinie.
8 people like this.

Reply 8 - Posted by: bighambone 8/1/2020 4:35:11 PM (No. 496919)
What the extremists are actually doing is air brushing Native Americans right out of contemporary American life. Within a generation a lot of people are not going to even know that Native Americans existed unless they happen to travel near or through an Indian reservation.
17 people like this.

Reply 9 - Posted by: learner 8/1/2020 4:36:46 PM (No. 496920)
Just wait til we start having to rename places like Chippewa Falls, Sioux City etc...
10 people like this.

Reply 10 - Posted by: Miss Ann Thrope 8/1/2020 5:36:04 PM (No. 496973)
How many of you are old enough to recall "A buck well-spent on a Springmaid sheet?"
1 person likes this.

Reply 11 - Posted by: DVC 8/1/2020 6:18:15 PM (No. 497006)
Leftists are entirely erasing Indians from the culture. Are the Indians OK with being erased?
5 people like this.

Reply 12 - Posted by: lefthanddan 8/1/2020 6:23:48 PM (No. 497017)
#9 nailed it! My barn beer is Original Leine and I have all of the art of the twelve packs through the years! My guess is Miller Molson Coors et al sipped the Kool Aid. I will accept my Miller pension checks And will reject any Budweiser products.
3 people like this.

Reply 13 - Posted by: ProudSaber 8/1/2020 8:45:13 PM (No. 497110)
Sorry to hear they are giving the Indian Maiden the boot. You see I learned through DNA I have 100 times more Indian Blood then the Scarecrow Squaw Elizabeth Warren. I just so happens to be Chippewa. Its thorough my Mothers Family in Canada. My 2nd Great Uncle was Louis Vasseur and he lived on a Chippewa - Ontonagon Indian Reservation MI on Lake Superior close to Wisconsin border in the 1860s and died there in 1925. He was a Chippewa Indian and married a Sauk and lived off his Civil War Disability Pension (July1865). He was wounded at Petersburg Va. What does this have to do with removing a historic symbol from a can of beer. Well you see the company/owners has no heart. In the old days when a tribe went on the war-path with another tribe or enemy they would kill their enemies and boil the tribe Chief's Heart and eat it to give them strength. Well I am not sure there is enough heart there any more for it to make any difference. If you have no history/heritage you have nothing. In this case they have no heart / taste in beer. Just think this movement is wiping out any heritage of the Native Americans or any way of paying tribute to them. That area of the country was a major area for Native American Indians. They were not affected by the Trail of Tears as the Indians in the South.
5 people like this.

Reply 14 - Posted by: SweetSweetback 8/1/2020 10:07:15 PM (No. 497138)
Their Sunset Wheat beer was excellent! Tasted like Fruity Pebbles. But they kowtowed to cancel culture so the heck with them. Coors Original and Shiner Bock only!!!
1 person likes this.

Reply 15 - Posted by: rytwng 8/1/2020 10:08:10 PM (No. 497140)
What is wrong with a picture of an Indian?
2 people like this.

Reply 16 - Posted by: Mizz Fixxit 8/1/2020 11:34:30 PM (No. 497170)
What about the Navajo Trucking blue eyed native? I hope they don’t cave.
1 person likes this.

Reply 17 - Posted by: JHHolliday 8/2/2020 10:35:57 AM (No. 497516)
I was in the grocery store day before yesterday One of the items I needed was unsalted butter. I quit buying Land 'O Lakes when they dropped the Indian princess from their packaging. Lo and behold, there was a box left with the princess on it so I bought it. Took out the butter and kept the box as a novelty. I'll show it to my grandkids as a warning about PC culture.
1 person likes this.

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