Cream of Wheat now reviewing mascot
amid Black Lives Matter backlash
by
Ben Cost
Original Article
Posted By: Ribicon,
6/18/2020 10:33:46 AM
Is Cream of Wheat next in line for a social justice makeover? Cream of Wheat is now re-evaluating its black mascot following announcements by Aunt Jemima and Uncle Ben’s that they’d overhaul their controversial imaging amid online criticism. The move comes in wake of Black Lives Matter protests over the deaths of George Floyd and other black men while in police custody.(Snip) “You still are referencing the place of black people as servants, as your chefs,” said Naa Oyo A. Kwate, associate professor of Africana studies at Rutgers University, with regards to the logo’s facelift. “You can still draw on that legacy
Reply 1 - Posted by:
HotRod 6/18/2020 10:35:12 AM (No. 448503)
Blame black people for slavery! Without black people, there would have been no slavery!
/s/
15 people like this.
Reply 2 - Posted by:
Safari Man 6/18/2020 10:40:11 AM (No. 448511)
New name: "Cream of White" with a picture of Paula Deen.
30 people like this.
Reply 3 - Posted by:
czechlist 6/18/2020 10:44:53 AM (No. 448521)
I reckon this must mean that any restaurant with a black chef is owned and patronized by racists. I should think it would be a homage to be featured as a product's face.
16 people like this.
Reply 4 - Posted by:
joew9 6/18/2020 10:53:57 AM (No. 448533)
Darkie toothpaste for many years was the most popular brand in Asia. It may still be.
Asia doesn't give a hoot about political correctness.
5 people like this.
Reply 5 - Posted by:
halfnorsk 6/18/2020 10:54:58 AM (No. 448534)
A black man symbolizing a white cereal. Would that be cultural appropriation?
2 people like this.
Reply 6 - Posted by:
Philipsonh 6/18/2020 11:08:41 AM (No. 448549)
If the photo of every package/box that has a Black person on it is changed to a White person, the left will scream ' lack of diversity'. What garbage ! Bottom line is that Corporations cannot win and they should NOT alter ANYTHING, but they are running scared. Soon no package/box will have any human on it. Absolutely INSANE.
17 people like this.
Reply 7 - Posted by:
dst4life 6/18/2020 11:09:06 AM (No. 448551)
This frosts me. When I was in the military and living in the South, our unit would occasionally contract out with a local restaurant for lunch. The food was superb!! And one of the cooks was a black lady who would come out and talk to us. I NEVER thought of her as a slave or a servant, but instead as a fantastic cook. I wish more people had her talent.
24 people like this.
Reply 8 - Posted by:
WhamDBambam 6/18/2020 11:10:54 AM (No. 448552)
We Are All Negros Now, I guess.
5 people like this.
Reply 9 - Posted by:
dst4life 6/18/2020 11:17:15 AM (No. 448560)
We might as well make every food container look bland and generic: white with black letters or black with white letters so as not to "offend" anyone. Oops . . . . Someone would find this "offensive."
2 people like this.
Reply 10 - Posted by:
MickTurn 6/18/2020 11:28:01 AM (No. 448574)
Well there goes Fried Chicken, Chitlins and Watermellons...pretty soon we'll be eating Leftist Crap and loving it.
5 people like this.
Reply 11 - Posted by:
joew9 6/18/2020 11:36:56 AM (No. 448579)
In all cases of these black images were to honor the person portrayed. In most cases the person was still alive and expressed gratitude.
The redskins name was to honor great Indian warriors. Not to demean them.
On the other hand,
The Patriots mascot was a symbol of the new deal and a communist symbol. It was meant to honor that oppressive economic system. A system that killed more than 100 million people. Change the name of the New England Patriots and get rid of the mascot for good.
3 people like this.
Reply 12 - Posted by:
earlybird 6/18/2020 11:45:01 AM (No. 448590)
No more black chefs or cooks. Too racist.
OP gets it...
6 people like this.
Reply 13 - Posted by:
ginadee 6/18/2020 11:49:13 AM (No. 448596)
I purchase store brands. Same product, different packaging and saves me a few cents.
4 people like this.
Reply 14 - Posted by:
Ida Lou Pino 6/18/2020 12:13:55 PM (No. 448625)
Chef Boy-Ar-Dee was unavailable for comment.
9 people like this.
Reply 15 - Posted by:
Ribicon 6/18/2020 12:19:41 PM (No. 448635)
#14, likewise the Lucky Charms leprechaun, or the Italian chef on typical pizza takeout boxes. No one gives those a second thought as being offensive because no offense is meant, and no one's looking to push anyone around by being offended. Also, since the out lesbian CEO of Land-O-Lakes erased the nice Indian woman from the butter box, that brand is off the shopping list permanently. They want to disappear? OK!
3 people like this.
Reply 16 - Posted by:
andyboy 6/18/2020 12:28:25 PM (No. 448649)
Before you know it, the only product mascots left will be white men -- Cap'n Crunch, Chef Boyardee, Colonel Sanders, Johnnie Walker, Mr. Clean, Captain Morgan, and the Quaker Oats Guy -- and blacks will cry racism and demand that they too be represented.
9 people like this.
Reply 17 - Posted by:
planetgeo 6/18/2020 12:38:36 PM (No. 448661)
Personally I think all packaged baked goods should be sold under the Betty Cracka brand. That's a perfectly good racist name that even Black people could sink their teeth into.
2 people like this.
Reply 18 - Posted by:
seamusm 6/18/2020 12:52:17 PM (No. 448670)
Hey! Use my picture - I'll take your money. I'm white but feel free to exploit my image. I'm available.
1 person likes this.
Reply 19 - Posted by:
Rumblehog 6/18/2020 1:08:58 PM (No. 448697)
Pass a new law, no black people on packaging!
2 people like this.
Reply 20 - Posted by:
MelRae71 6/18/2020 1:36:23 PM (No. 448729)
Some of the best food I have ever eaten was cooked by a black person. Does having that opinion somehow make me racist? People are calling for Disney's Splash Mountain's images to be changed from Song of the South to The Princess and the Frog. But Princess Tiana wanted to open her own restaurant so she could be successful at sharing her cooking. So which is it: Portraying blacks as good cooks is racist or not? Honestly, I can't keep up with cancel culture.
3 people like this.
Reply 21 - Posted by:
Safari Man 6/18/2020 1:38:00 PM (No. 448732)
#19 doesn't go far enough. No Blacks in any advertising. No endorsements. No acting roles, especially where they are first to die. No dark mannequins. Its ALL insensitive. What did I forget?
2 people like this.
Reply 22 - Posted by:
cor-vet 6/18/2020 1:43:53 PM (No. 448741)
Just purchased a carton of 'Land 'o Lakes' heavy cream and it had the little Indian girl on it. Now I can't decide whether to use it or freeze it, so I can sell it on eBay with my VHS and CD of Song of the South copies.
2 people like this.
Reply 23 - Posted by:
Chuzzles 6/18/2020 1:53:37 PM (No. 448755)
So Marcus Samuelsson the famed Ethiopian chef who was adopted into a Swedish family as an orphaned child is now considered to be racist? Found out from Glenn Beck's show that Aunt Jemima was not only based on a real living woman, but she managed to become very wealthy as the icon of a brand name. Does the Left know that this is yet another successful black woman they are destroying? Her legacy was quite impressive, like Hattie McDaniel as the first black actress to win an Oscar.
Yet the Leftists want to continue to attack successful blacks and deny them their success. I have to wonder how many honorable housekeepers and chefs who work for wealthy people or even major hotels are insulted right now because they are not considered successful? Or maybe that is the problem. They became successful on their own efforts, not with the help of Democrats.
2 people like this.
Reply 24 - Posted by:
DVC 6/18/2020 1:55:55 PM (No. 448758)
How many people know that there was a REAL Aunt Jemima, and she was born a slave and died a wealthy woman because of her work on this product? She was a valuable, trusted and loved representative, and earned a lot of money in her gig with the new self-rising pancake mix when if first came out in the late 1800s.
These fools are disrespecting a brave black woman who made a great deal of money and was loved for her work.
6 people like this.
Reply 25 - Posted by:
Heraclitus 6/18/2020 2:05:41 PM (No. 448774)
Yes, OP.
So many great Comments.
Aunt Jemima yesterday! When we were kids (before discovering real maple syrup) we loved Aunt Jemima. Warmed up, that syrup was scrumptious on Mom's Scandinavian pancakes, basically crepes, with blueberries in the summer! We loved the bottle! The lady was sweet as the syrup, in our minds.
The Left poisons everything with the bitter herbs of vengeance and hatred.
#s14 and 15 made a point that came to my mind, too. And then i imagined a world where there are no representations, just gray boxes.
Destroy artistic expression, the ability to debate and discuss and reach harmonious conclusions, to be challenged by "the Other" but to work out and accept that there are differences, all that is destroyed by the gargantuan monolith of leftwing conformism.
The left is trying to make moral issues out of art and advertising where there isn't one. That's kind of a barbarian technique and the way of warfare when the enemy's cities are razed to the ground.
5 people like this.
Reply 26 - Posted by:
raspberry 6/18/2020 3:00:02 PM (No. 448847)
When I was in advertising school in the 60's it was the blacks who were pushing for more presence in advertising.
Have they reversed this now?
Why am I confused?
3 people like this.
Reply 27 - Posted by:
DVC 6/18/2020 3:54:29 PM (No. 448946)
#25, Aunt Jemima is a brand of pancake mix, not a syrup. You may be thinking of Mrs. Butterworth's.
0 people like this.
Reply 28 - Posted by:
coldborezero 6/18/2020 4:05:14 PM (No. 448961)
Actually, #27, Aunt Jemima also makes a pancake syrup: Aunt Jemima Original.
4 people like this.
Reply 29 - Posted by:
stablemoney 6/18/2020 4:12:58 PM (No. 448971)
I am very offended by crackers. I hope they will get that changed on our grocery shelves.
0 people like this.
Reply 30 - Posted by:
DVC 6/18/2020 4:50:34 PM (No. 449016)
OP has it exactly right.
1 person likes this.
Reply 31 - Posted by:
DVC 6/18/2020 4:52:32 PM (No. 449018)
Well, thanks for the correction, #28. I was unaware of that syrup, had used the pancake mix for decades.
1 person likes this.
Reply 32 - Posted by:
Daisy Mae 6/18/2020 7:36:49 PM (No. 449173)
Ok, get rid of every black person on every package on every restaurant, on every signboard, on every television show, on every movie, let's erase the black person from everything in our history, lets whitewash our society and make the black person a last thought, just like they want us to do. When all of this started I never thought of black people as anything other than fellow citizens. I am always against discrimination, like the Mormons suffered in the early 1900's, like the Blacks suffered in the south where they weren't allowed to own certain properties, or marry the person they loved. But to demand that we let the criminals go instead of apprehend them, or to give rights to a person just because that person is black is not the opposite of discrimination, it is discrimination in and of it's self.
1 person likes this.
Reply 33 - Posted by:
Daisy Mae 6/18/2020 7:47:22 PM (No. 449191)
Sorry Number 28, but Aunt Jemima syrup has been around decades before Mrs. Butterworths. Get your fact's straight before writing, a simple Gooogle would lead you to the right conclusion
0 people like this.
Reply 34 - Posted by:
DVC 6/18/2020 8:04:22 PM (No. 449217)
#33, I NEVER, ever "Google" anything. I will search with various search engines.
Google is evil. Don't help them by using their search engine.
1 person likes this.
Reply 35 - Posted by:
DVC 6/18/2020 8:13:41 PM (No. 449220)
Get you own facts straight, #33.
Mrs Butterworths came out five years before the Aunt Jemina syrup.
2 people like this.
Reply 36 - Posted by:
or gate 6/19/2020 7:32:20 PM (No. 450242)
What happened to having guts in America.
I guess the name George is going to go next?
Humpty Dumpty ia on the watch list
Wake up.
0 people like this.
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Where a race-obsessed associate professor of Africana studies sees a personal slave on a box, sane people see a chef pleased to present his culinary creation. And unlike an associate professor of Africana studies, a chef performs a useful and constructive role in society.