PR Fallout of the All-Spanish Super Bowl
Halftime Show: No Bueno and There Will
Be Mucho Blowback
Posted By: Dreadnought, 2/9/2026 11:35:42 AM
The problem was the show’s conceit: It was a message of unity, inclusion, and togetherness — in a language that 85% of the population doesn’t understand and cannot speak. That’s not unity. That’s division. Lo siento, Bad Bunny and/or the NFL, but the underlying metrics of the NFL’s Super Bowl halftime show didn’t make a lick of sense: Only about 14% to 18% of the U.S. population speaks fluent Spanish — which means, of course, that 86% to 82% do not. Only 14% of the NFL’s total audience is Hispanic. The number of Latinos/Hispanics who speak English exclusively is growing, not shrinking:
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I would tell them to learn the code, but that's old and cliché.