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Woke Former Anheuser-Busch Exec Blamed
for Tanking Brand Has New Role at Saudi
Funded LIV Golf

Original Article

Posted By: Imright, 4/12/2025 10:50:22 AM

In 2023, woke Bud Light Vice-President of Marketing Alissa Heinerscheid made a disastrous decision that canned her career and coined a new phrase for destroying a brand. No one wants to be the next “Bud Light.” Heinerscheid greenlighted a partnership with a transgender influencer, Dylan Mulvaney, that led to massive pushback from the public and a widespread boycott that cost the company, by some estimates, a staggering $1.4 billion. After a leave of absence, Heinerscheid was out at the company. Heinerscheid appears to have recently updated her LinkedIn profile, announcing a new role, Team Business Operations, at the Saudi-funded LIV Golf.

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Reply 1 - Posted by: Dodge Boy 4/12/2025 10:54:16 AM (No. 1931300)
Bud's executive team should also have been canned for going along with Heinerscheid's marketing plan. Go woke, go broke.
22 people like this.

Reply 2 - Posted by: mc squared 4/12/2025 11:36:01 AM (No. 1931319)
Heinerscheid said their best selling product was out-of-touch. She fixed that, didn't she?
17 people like this.

Reply 3 - Posted by: philsner 4/12/2025 12:03:39 PM (No. 1931344)
I had high hopes for LIV golf but it's awful. They have turned a wonderful game into a three ring circus. Constant terrible "music", and an intolerable format. I refuse to watch it. Their new leftist managers will feel right at home.
14 people like this.

Reply 4 - Posted by: DVC 4/12/2025 12:12:42 PM (No. 1931357)
How is it that these pieces of brainless horse manure always fail UPWARDS? This idiot should be taking orders at McDonalds.
22 people like this.

Reply 5 - Posted by: franco 4/12/2025 12:15:54 PM (No. 1931360)
Best news for the PGA in several years!
12 people like this.

Reply 6 - Posted by: red1066 4/12/2025 12:19:30 PM (No. 1931364)
I'm glad she's with LIV Golf. It needs to be eliminated too.
13 people like this.

Reply 7 - Posted by: cor-vet 4/12/2025 1:29:45 PM (No. 1931406)
Are the Saudi Muslim hierarchy pro LGBTQ+ now?
9 people like this.

Reply 8 - Posted by: upstater 4/12/2025 1:42:30 PM (No. 1931414)
All my life I’ve been aware of a class of people, that most of us can never belong to. One of the hallmarks of this group is that no matter how badly one of them screws up they find another place for them to land. Corporate executives and politicians are usually in this bunch.
8 people like this.

Reply 9 - Posted by: paral04 4/12/2025 1:45:32 PM (No. 1931417)
I doubt the Saudis, who are Muslims, would tolerate losing money for DEI initiatives. She needs to tread carefully.
8 people like this.

Reply 10 - Posted by: Samsquanch 4/12/2025 2:02:54 PM (No. 1931425)
Any bets how long it'll take Horseface to tank it? Maybe put Dylan in a burka.
5 people like this.

Reply 11 - Posted by: Petronius 4/12/2025 4:42:45 PM (No. 1931464)
#8, as that great pundit George Carlin once said, "It's a big club, and you ain't in it".
4 people like this.

Reply 12 - Posted by: Hazymac 4/12/2025 5:41:08 PM (No. 1931478)
#9 is correct. I cannot imagine why the Saudis have hired Heinerscheid, but if she tries to apply DEI to professional golf, she won't be there for long. I know players on both PGA and LIV tours. How I wish LIV had been available forty years ago! An old friend who knows the main Saudi sponsor of LIV said that their prize money is pumped out of the ground, and that LIV had about $900 billion behind it to begin with. The PGA Tour has to renegotiate regularly with sponsors, begging them to raise their purses. Some will not. The PGA Tour recently lost Honda. Several years ago, the PGA Tour and Commissioner Jay Monahan pointedly refused to talk to LIV. For that, Monahan should have been fired. The Saudis have a huge pile of money. The PGA Tour should have welcomed them, and worked with them, but didn't. Bad, bad mistake. Jon Rahm, who people said would never leave the PGA Tour, was paid $600 million to sign up and play LIV. Who could refuse that? Professionals play for money, and will go where it is.
5 people like this.

Reply 13 - Posted by: Jesuslover54 4/12/2025 7:34:01 PM (No. 1931513)
She must have a great agent.
2 people like this.

Reply 14 - Posted by: mifla 4/13/2025 5:23:05 AM (No. 1931577)
Team Business Operations? She could be fetching coffee and ordering lunch for everyone.
0 people like this.

Reply 15 - Posted by: Falconer 4/13/2025 10:50:37 AM (No. 1931710)
PGA fanboys are quite deluded to proclaim that LIV is going away after only 3.5 years. LIV has a new CEO (Scott O'Neil) and it's my belief that this hire came from him. I didn't know anything about him prior to doing some quick research. He has an impressive resume. Greg Norman the initial CEO, did a nice job with the launch of the new professional golf league, now the process continues. When I saw that LIV hired Heinersheid, I was not happy about it. But then I really have no skin in the game, other than being a fan of professional golf and having attended a couple of LIV events. I'll take a wait and see approach on the hiring of Heinersheid.
1 person likes this.

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