Cashing in on campus: College athletes
rush to ink 'six-figure' endorsement deals
one day after NCAA lifts rules against
profiting off name, image, and likeness
Daily Mail (UK),
by
Alex Raskin
Original Article
Posted By: OhioNick,
7/2/2021 4:34:23 AM
NCAA athletes are wasting little time in capitalizing on new rules allowing them to profit off their name, image, and likeness (NIL), with some high-profile stars expecting to sign six-figure endorsement deals.
Payouts will vary 'client to client, deal to deal' sports attorney Darren Heitner told DailyMail.com, adding that contracts in excess of $100,000 are 'absolutely' expected before the fall sports season starts in late August.
And Heitner isn't guessing. He already represents Florida football player Donovan McMillon as well as twin sisters and Fresno State basketball stars Haley and Hanna Cavinder, who quickly leveraged their 3.3 million TikTok followers into new deals with Boost Mobile and SixStar ProNutrition.
Reply 1 - Posted by:
planetgeo 7/2/2021 5:03:34 AM (No. 833296)
Excuse me, but these athletes are already profiting greatly. Their scholarships in some cases can be worth $250,000 to$500,000 when tuition, room and board, meals, clothing, shoes, tutoring, part time jobs on campus, etc., for 4 years are included. Why is this being treated like an emancipation proclamation for poor mistreated slaves? I don't get it. Somebody convince me that this is a good thing.
Quite the contrary I believe this will be a disaster that corrupts all college sports, as well as an administrative and legal nightmare. As usual, only the lawyers will benefit from this Shakespeare was right about what to do with them
30 people like this.
Reply 2 - Posted by:
WhamDBambam 7/2/2021 6:27:21 AM (No. 833331)
They'll be the junior NFL or NBA in no time.
18 people like this.
No way the NCAA did this unless they are getting a cut of the action. Colleges have become nothing but worthless indoctrination centers for the woke. Most of these athletes will graduate as illiterate nobodies when their sports careers peter out. Meanwhile, tuitions will skyrocket so everyone else can pay for this nonsense.
25 people like this.
Reply 4 - Posted by:
SkeezerMcGee 7/2/2021 6:44:37 AM (No. 833338)
Only lawyers will benefit? Unless rules are immediately adopted, Agents will make millions negotiating with colleges and universities to get the highest payouts for top prospect high school football and basketball players.
Let the bidding wars begin!
Overheard conservation: University of Alabama football recruiter says to Agent representing top high school quarterback: "If he plays for us we'll pay him $50,000 per year, provide him with a Roles Royce and pay his auto insurance, pay off his parents' home mortgage, plus the following additional bonuses if . . . "
12 people like this.
Reply 5 - Posted by:
skacmar 7/2/2021 7:09:59 AM (No. 833351)
One question I have not heard asked yet: Will these new paid celebrity spokesman college athletes be expected to actually show up to real college classes, do the work, and pass? If so, what happens when they fail a class? Do they lose their eligibility to play and scholarships like a normal, non-athlete student would?
20 people like this.
Reply 6 - Posted by:
SkeezerMcGee 7/2/2021 7:11:15 AM (No. 833352)
Thank goodness the NCAA still (for the time being) prevents paying athletes "directly." However in the Supreme Court's NCAA case, Justice Kavanaugh's concurring opinion complains that colleges and universities and not DIRCTLY sharing their sports generated profits with their varsity athletes. Other parts of that majority opinion suggest a possibility that other justices may be concerned about insufficient wealth sharing. The issue regarding direct payments to athletes is not settled by a long shot.
4 people like this.
Reply 7 - Posted by:
Philipsonh 7/2/2021 7:29:00 AM (No. 833372)
Horrible decision to allow this activity. Now colleges have become a true minor league for the pros.
14 people like this.
Reply 8 - Posted by:
lakerman1 7/2/2021 7:35:07 AM (No. 833382)
The NCA recently changed rules on Division 1 athletes. It is causing some distress, more for some schools than others.
What will this rule on compensation bring to Division 1 sports? Will a wealthy corporation select a team/school to support, and then help recruit top athletes by giving them jobs, endorsements, and the like?
Emmert, head of the NCAA, is a bit of a dim bulb. I doubt that he has considered all of the variables with rules changes.
The entire set of questions also crushes the notion of team solidarity. It also will bring lawsuits by female athletes, especially in minor sports, over pay and endorsements.
The lawyers will be the winners.
And will we reach the point where a star qb could play for four different schools over his four years of college?
Finally, what about legalized betting on sports? Imagine the corrupt possibilities there!
6 people like this.
Reply 9 - Posted by:
Strike3 7/2/2021 7:36:25 AM (No. 833383)
This will be the end of college sports. Once real students see the new tuition rates needed to finance the ball players they will opt for schools that do not subscribe to this lunacy. Tuition is already out of reach for many.
12 people like this.
Reply 10 - Posted by:
LadyHen 7/2/2021 8:32:17 AM (No. 833434)
Can they pay their own tuition, room, and board now?
15 people like this.
Reply 11 - Posted by:
RuckusTom 7/2/2021 8:32:33 AM (No. 833435)
"Heck yeah Nike will pay that quarterback $5 mil a year - as long as he wears their gear".
9 people like this.
Reply 12 - Posted by:
bad-hair 7/2/2021 8:39:14 AM (No. 833440)
Take the money and run ........
1 person likes this.
Reply 13 - Posted by:
ARKfamily 7/2/2021 8:46:12 AM (No. 833452)
Are they declaring this stuff on their taxes?
5 people like this.
Reply 14 - Posted by:
RussZilla 7/2/2021 8:50:22 AM (No. 833458)
Such an awful idea on so many levels. Can society get any more backward than this?
8 people like this.
Reply 15 - Posted by:
vhs68 7/2/2021 9:02:22 AM (No. 833468)
Now what could actually go wrong with this new ruling??
5 people like this.
Reply 16 - Posted by:
Laotzu 7/2/2021 9:08:39 AM (No. 833474)
So they think the free market is really cool when it puts money in the pockets of students of color. The rest of us deserve Obamacare.
9 people like this.
Reply 17 - Posted by:
Paintman 7/2/2021 10:45:15 AM (No. 833571)
Not to be a contrarian for its own sake. I went to a Big 10 School in the 1980s and was friends with a lot of football and basketball players. I've maintained several friendships and they all wish that they were paid a small $ stipend. The thing is between classes and practice there is no time for a part time job like I had.
If you are playing on a team that is going to the NCAA Final Four or a football bowl game you are in a program that demands lots of time. For the most part, everyone graduated with an actual degree, maybe some boosters gave them free steak dinners and new sneakers once in awhile.( against the rules.)
Meanwhile during that time I was a competitive bodybuilder and was able to work at a health club throughout college. And my friends said that I was living like a rockstar.
I was able to own and maintain a car and go out to restaurants, movies, buy new sneakers,....
I still think a small stipend would have been a simple solution to this coming NCAA mess. And also keep in mind that the NCAA makes the military-industrial complex look as pure as the wind-driven snow. I have no sympathy for them.
My firsthand 2 cents.
7 people like this.
Reply 18 - Posted by:
anniebc 7/2/2021 9:15:10 PM (No. 834103)
Now that sports are being destroyed left and left, I have a feeling it won't matter as much as it would have years ago. My daughter was a Sports Medicine undergrad, and she had to be trainer for a team each semester. Her time was consumed between classes and attending the sport events and practice for her teams. Imagine being a player. They have two-a-days most of the time, the games, and classes. It's a lot. I have mixed feelings on the profiteering, but the colleges and universities make a lot of money off them. Yes, there are trade offs, but are the trade offs equal. I don't think so. However, no one is forced to do it, so. . .
0 people like this.
Reply 19 - Posted by:
JHHolliday 7/3/2021 12:01:12 AM (No. 834187)
This will eventually ruin most college sports like the tranny debacle is already tearing up women’s sports. If anyone thinks this will be confined to certain, defined payments to athletes is dreaming. It will expand until college sports become just another professional league. You will have the best players shopping for the college that promises the most exposure in the media. This means that the big schools with the best TV contracts will end up almost unbeatable by schools without the media coverage. This is not going to end well. I know that rampant cheating goes on now but this will grow into something uncontrollable in the years to come. At least the cheating now is at least suppressed and under the table, I had a friend who was a star football player at our state university. There would be occasional events for the boosters to meet with the athletes. Nothing wrong with that but my friend said he would also find a crisp hundred in his sport coat pocket when he got home. That was when a hundred bucks would go a long way.
0 people like this.
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