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B&G Foods to remove black Cream
of Wheat chef from packaging

Original Article

Posted By: Ribicon, 9/24/2020 8:47:27 PM

B&G Foods said Thursday it would drop an image of a black chef from the packaging of its Cream of Wheat cereal mix, the latest company to make changes to branding widely considered as racially insensitive. Companies including Mars and PepsiCo are changing names and branding of some of their products that are rooted in racist imagery amid a wider national debate over racial inequality in the United States. “For years, the image of an African-American chef appeared on our Cream of Wheat packaging. While research indicates the image may be based upon an actual Chicago chef named Frank White, it reminds some consumers

Comments:

A black chef is offensive, never mind that the company chose him as their brand mascot to indicate the quality of the product they're trying to sell. What a grand time to be alive. How about a bLACK pimp mascot named Kareem A'Weet as a replacement?

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Reply 1 - Posted by: FL_Absentee_Voter 9/24/2020 8:54:13 PM (No. 551446)
Kudos to Reuters for maintaining the lower-case modifier. So, I own a diner, advertise for a cook, and a qualified black person applies. I'm obviously a racist for not hiring him, but now I'm a racist even if I do?
10 people like this.

Reply 2 - Posted by: Toby Ten Bears 9/24/2020 8:54:35 PM (No. 551448)
Racism finally solved!!! Thanks B&G... Those negroes were gettin' mighty uppity with their faces on packages... that offends us white folks! (OK That's sarcasm)
12 people like this.

Reply 3 - Posted by: earlybird 9/24/2020 8:56:06 PM (No. 551450)
I hate cream of wheat but would have no interest in a black chef if I loved the stuff. One of my favorite (made up) sayings: “What if you gave a war and nobody came?” This statement s a yawner.
2 people like this.

Reply 4 - Posted by: WI Cynic 9/24/2020 9:04:46 PM (No. 551474)
Yet another positive black role model destroyed by the SJWs. He wasn't pimping or murdering, so he had to go.
18 people like this.

Reply 5 - Posted by: columba 9/24/2020 9:08:59 PM (No. 551482)
Decisions like this mentioned tend to produce unwanted consequences.
6 people like this.

Reply 6 - Posted by: volksford 9/24/2020 9:10:43 PM (No. 551485)
That's gold OP pure gold !
7 people like this.

Reply 7 - Posted by: Vesicant 9/24/2020 9:16:55 PM (No. 551495)
The problem was, he was happy. C'mon man, if you're happy, you ain't black. Get Don Lemon or that Seattle pimp on there, and problem solved.
8 people like this.

Reply 8 - Posted by: royzzer 9/24/2020 9:20:02 PM (No. 551499)
Ok, so if a white chef is put on it then it's ok???? I'm confused???
5 people like this.

Reply 9 - Posted by: Penney 9/24/2020 9:31:50 PM (No. 551506)
Advertisements have always featured people they thought would help sell their products but now they are removing black faces from favorite items in grocery stores, (-which is actually, 'racism,'), while adding people of color to TV commercials? They sure are sending mixed messages with their political correctness dictates.
13 people like this.

Reply 10 - Posted by: NancyD 9/24/2020 9:34:31 PM (No. 551508)
These idiots don't know what racism is. So are all black actors/actresses not allowed to be on commercials anymore? Why are these libs cancelling all black trademarks ? Unbelievably stupid.
7 people like this.

Reply 11 - Posted by: Enoch Powell 9/24/2020 9:42:52 PM (No. 551514)
Exactly OP. Product pictures of apparently happy well adjusted black people must be removed, however, vulgar rappers, BLM punks, and endless awful black oriented sitcoms and commercials are okay.
7 people like this.

Reply 12 - Posted by: watashiyo 9/24/2020 9:56:25 PM (No. 551520)
Good. They are diminishing the presence of blacks in American society. Keep them all hidden in the closet from public view. They need to be OPPRESSED to avoid the police from randomly brutalizing and killing them.
6 people like this.

Reply 13 - Posted by: Safari Man 9/24/2020 10:26:04 PM (No. 551539)
Not good enough... to be fully woke, need to rename the product "Crime of White".
3 people like this.

Reply 14 - Posted by: kono 9/24/2020 10:38:00 PM (No. 551545)
So we've gone from it being racist NOT to have more blacks in mainstream marketing and entertainment, to it being racist to have them. We are now officially permitted to ignore the entire issue, since they have condemned both positions.
1 person likes this.

Reply 15 - Posted by: chumley 9/24/2020 11:15:55 PM (No. 551565)
This is a democrat's dream. First they got rid of all the Indians in sports teams and advertising, Now they are getting rid of blacks in advertising. Once they get rid of all the blacks on TV and in music, their dream will be realized. Bravo for fooling them for so many years.
4 people like this.

Reply 16 - Posted by: ColonialAmerican1623 9/25/2020 12:18:48 AM (No. 551597)
Enough extortion and we become South Africa when they take your homes.
3 people like this.

Reply 17 - Posted by: Smart11344 9/25/2020 12:25:26 AM (No. 551600)
Sorry to hear this. Aunt Jemima and The Cream of Wheat Chef and Uncle Ben's Rice are all American icon, and were fictional....Sure glad Betty Crocker was white, same with "Speedy" Alka Seltzer and the Smith Brothers. Our country has crashed.
6 people like this.

Reply 18 - Posted by: Trigger2 9/25/2020 2:59:47 AM (No. 551636)
What's the matter B&G? Afraid your plant would be burned down? Are you one of those cowardly "woke" now?
1 person likes this.

Reply 19 - Posted by: mythman 9/25/2020 7:24:59 AM (No. 551708)
And with the canceling of the iconic expert black chef, the entire ambience and treat of enjoying a special kind of cereal vanishes.
1 person likes this.

Reply 20 - Posted by: Bur Oak 9/25/2020 8:58:01 AM (No. 551788)
Seems like we're following the rules of Islam and will end up banning all human images.
2 people like this.

Reply 21 - Posted by: ROLFNader 9/25/2020 10:30:14 AM (No. 551896)
This backwards, anti-reverse cancellation culture is getting so confusing!
1 person likes this.

Reply 22 - Posted by: DVC 9/25/2020 1:32:02 PM (No. 552059)
I always assumed it honored a black cook who was especially talented. Silly me, never thought it was racist. Think about this. If the face on the box was white, the black grievance morons would be clamoring for a black face to replace it.
1 person likes this.

Reply 23 - Posted by: Sam1 9/25/2020 1:41:48 PM (No. 552070)
Have you all noticed that every TV commercial features a Black person....if the commercial does have a White person in addition to the Blacks in the ad, that White person is super dumb and is straightened out very quickly by the oh so much more featured smart Black's.
1 person likes this.

Reply 24 - Posted by: cheeflo 9/25/2020 2:29:32 PM (No. 552126)
Thereby erasing yet another widely recognized, even beloved, black icon from the culture. None of these commercial advertising icons were derogatory in any way. Corporations and sports franchises doing this are not only craven, but they make terrible assumptions about their consumers.
0 people like this.

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