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That Dodge trucks Super Bowl ad shows it´s time
to loosen the King family´s grip on MLK´s legacy

Los Angeles Times, by Michael Hiltzik

Original Article

Posted By:NorthernDog, 2/5/2018 4:35:26 PM

Amid the commercial miasma swirling around Sunday´s Super Bowl telecast, one advertisement actually stood out as something of a cultural and social event. It was an ad for Dodge Ram trucks, featuring the uplifting words of none other than Martin Luther King Jr. The ad provoked immediate comment on social media—none of it, as far as we can tell, positive. It was seen as a landmark in crassness. That was true not least because in the speech excerpted for the ad, a 1968 sermon entitled "The Drum Major Instinct," King spends some considerable time excoriating the advertiser-driven quest for material

Comments:
The family has profited handsomely from his words over the years.

      


Post Reply  

Reply 1 - Posted by: Ribald1, 2/5/2018 4:54:17 PM     (No. 11534743)

There are people who would complain about being hung with a new rope.

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Reply 2 - Posted by: qwerty, 2/5/2018 5:13:18 PM     (No. 11534752)

#1 I agree they´d probably say the knot was too tight.

Basically the family is no more than money grubbers on the words of Martin King

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.New_S.
  


 
Reply 3 - Posted by: bigfatslob, 2/5/2018 6:04:06 PM     (No. 11534778)

What´s the problem? Dodge thought it was a good move and so did the King family. Win, win but not so much for the half time entertainment. Now that was pathetic.

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Reply 4 - Posted by: lakerman1, 2/5/2018 6:13:04 PM     (No. 11534780)

The "I Have A Dream" speech was ´copied´ from a midwestern pastor.
The King family has been embarrassingly greedy, matched only by Caroline Kennedy, in auctioning off JFK family items.

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Reply 5 - Posted by: uno, 2/5/2018 7:13:05 PM     (No. 11534809)

Whoever hatched that Dodge commercial is tone-deaf.

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Reply 6 - Posted by: enemyofthestate, 2/5/2018 8:01:36 PM     (No. 11534863)

MLK is not the saint that revisionist history makes him.

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Reply 7 - Posted by: hurricanegirl, 2/5/2018 9:57:35 PM     (No. 11534918)

Okay, I haven´t seen the ad, but nonetheless, perhaps someone can explain this to me: Why WOULDN´T the King family have a right to MLK´s legacy? After all, isn´t that the way inheritances work?

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R-TA-Wide_2
  


 
Reply 8 - Posted by: geoguy, 2/5/2018 10:58:17 PM     (No. 11534946)

I thought the ad was great because I heard a MLK speech that I had never heard before that was inspiring. It makes me curious to lean more about MLK speeches.

What MLK was saying in the speech is what any Republican would say about America and how Americans give of their time voluntarily to serve others and to build a stronger community.

So what if the King family was paid. No different than royalties for a book or any other written material.

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Reply 9 - Posted by: Smart11344, 2/6/2018 12:03:26 AM     (No. 11534973)

Martin Luther King, Jr. may be an American icon, but he sure had clay feet.

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Reply 10 - Posted by: franq, 2/6/2018 6:05:12 AM     (No. 11535064)

Were his speeches copyrighted? Not sure how that works. Didn´t MLK also have some plagiarism issues?

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