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Mediaite Learns: ‘Vast Majority
Of National Advertisers Now Refuse
To Air Ads During Limbaugh’s Show’

Mediaite, by Andrew Kirell

Original Article

Posted By:Pluperfect, 5/6/2013 4:21:05 PM

As we reported earlier this morning, Rush Limbaugh is allegedly in the midst of a battle with Cumulus Media, the distributor of his radio show. The company’s CEO has blamed ad revenue losses on the conservative talkers’ controversial 2012 “slut” comments about Georgetown student Sandra Fluke. Mediaite’s own sources confirm that the ad troubles in connection with Limbaugh’s show are, indeed, severe. In fact, one source within the radio advertising world with direct knowledge of the ad buys on Limbaugh’s show confirms the extent of the problem: “The vast majority of national advertisers now refuse

Comments:
Limbaugh can just retire. He´s got plenty of money.

      


Post Reply  

Reply 1 - Posted by: Mushroom, 5/6/2013 4:25:53 PM     (No. 9313461)

Can we see that list please?

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Reply 2 - Posted by: Safari Man, 5/6/2013 4:28:03 PM     (No. 9313463)

OP you take this reporting and/or "Mediaite´s own sources" at face value? I don´t.


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R-G1
  
R-VAR_AD


 
Reply 3 - Posted by: binar, 5/6/2013 4:29:45 PM     (No. 9313464)

Does anyone have the list of companies that ARE NOT advertising. Would be nice to know who to NOT do business with

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Reply 4 - Posted by: Coy860, 5/6/2013 4:30:00 PM     (No. 9313465)

Thanks #1. I want to see the list also.

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Reply 5 - Posted by: Chuzzles, 5/6/2013 4:30:48 PM     (No. 9313467)

How many on that so-called list have seen their revenues drop like rocks and now want to come crawling back? Rush has said he had no problem filling the empty slots. The only article I give credence to is the one that had Rush´s own words included. WABC leadership is just doing a major CYA by blaming Rush.

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Reply 6 - Posted by: oh-heck, 5/6/2013 4:32:09 PM     (No. 9313471)

Mediaite, put up or shut up. Oh, by the way, constraint of trade is civil offense than can be won. It would be hugely ironic is Rush makes more suing people that refuse to run his adverts than he does hosting his talk show.

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Reply 7 - Posted by: armywife85, 5/6/2013 4:39:56 PM     (No. 9313485)

I have also heard Rush say numerous times that the sponsers that had dropped him had been replaced and that was a long time ago.

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Reply 8 - Posted by: Periwinkel, 5/6/2013 4:43:08 PM     (No. 9313494)

Our local Clear Channel morning woman, Mandy Connell, says that Rush´s contract with Cumulus expires in December and that is the reason for the to and fro. Mandy says that Rush is probably leaving Cumulus and that is the reason the company is doing all the trash talk.

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Reply 9 - Posted by: snapper451, 5/6/2013 4:45:43 PM     (No. 9313498)

Rush wa right. She is a slut!

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Reply 10 - Posted by: Capt Scurvey, 5/6/2013 4:57:03 PM     (No. 9313510)

I smell livestock.

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Reply 11 - Posted by: JHHolliday, 5/6/2013 5:03:08 PM     (No. 9313516)

Total BS....

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Reply 12 - Posted by: faith_and_reason, 5/6/2013 5:03:35 PM     (No. 9313518)

FTA:
“The vast majority of national advertisers now refuse to air their ads during Rush Limbaugh’s show,” our source tells us.

Okay, I get it. Between noon and 3 p.m. the majority of advertisers don´t even advertise. I guess they don´t want to compete for listeners with Rush´s advertisers, and they can´t afford his rates.

Perhaps some could afford his rates but have given up trying to attract his demographic of intelligent, discriminating listeners. (Yes, I meant "discriminating" in its original sense.)

Funny how a true statement expressing how intimidated the advertisers are can be used to insinuate that Rush has trouble selling ad time!!

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Reply 13 - Posted by: whyyeseyec, 5/6/2013 5:10:36 PM     (No. 9313526)

Rush may address this on Tuesday. Let`s wait and hear it from him.

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Reply 14 - Posted by: bmoc, 5/6/2013 5:11:41 PM     (No. 9313529)

When I had my own business, I made it a point to run my ads DURING noon to 3PM. I can´t tell you how many came into my store saying they had heard about me on the Rush show.

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Reply 15 - Posted by: Newtsche, 5/6/2013 5:16:43 PM     (No. 9313532)

I must say I´ve noticed a bunch of amazingly amateurish ads on Rush recently, stuff like 1-800 Donate Cars. That and the usual local ads.

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Reply 16 - Posted by: Really?, 5/6/2013 5:28:12 PM     (No. 9313541)

I really like Rush, but I thought calling her a slut was stupid on his part.

Just my opinion, but you have a hard time defending that when the girl was simply buying (or wanting someone else to buy) her birth control pills.

Rush always talks about the Left resorting to name calling. In this instance, he stooped to their level.

It was stupid to give his opponents such a nice club to beat him with.

I still think he´s right 99% of the time....but in the Sandra Fluke case, he screwed up.

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Reply 17 - Posted by: clw54, 5/6/2013 5:48:58 PM     (No. 9313548)

I haven´t noticed any shortage of commercials on his show.

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R_DBL_B
  


 
Reply 18 - Posted by: judy, 5/6/2013 5:56:47 PM     (No. 9313555)

If Fluke is causing Rush to lose advertisers, this country is worse off than I thought.
The woman couldn´t even get an audience at a rally she held. They tried the same thing with Beck & I haven´t bought Sergino cheese since.

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Reply 19 - Posted by: wendybird, 5/6/2013 6:09:47 PM     (No. 9313566)

People listen to Limbaugh to hear Limbaugh, not to hear the adds. I guess if he started advertising for the New York Times or ObamaMotors with his personal endorsement, rather than the goofy ads by local stations about Instant Erection products that Rush has no control over, it might be of some concern. Anyone who doesn’t join him in ridicule of silly Ms. Fluke wasn’t a Rush fan in the first place.

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Reply 20 - Posted by: mc squared, 5/6/2013 6:18:05 PM     (No. 9313576)

It makes no business sense to pull ads from the most listened-to radio host in the country.

If I put on my tin-foil hat, I see that Obama has just appointed a new FCC head, Tom Wheeler. From his bio at Businessweek.com:

In 2009, he led the Obama-Biden Transition Project´s Agency Review Working Group in charge of transitions for the science, technology, space and arts agencies.....

According to the article there are 40 Cumulus O&O stations which will all need license renewals eventually.

I smell very ripe fish.







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Reply 21 - Posted by: Pinchem, 5/6/2013 6:36:13 PM     (No. 9313601)

Here is something the average person may not know. Radio and TV ads are divided into two groups. 1. Ads are sold by the show itself. 2. Ads sold by the various outlet stations so they can insert local ads to the program.

If you notice on TV you may see a group of ads, then an announcer telling the name of the show and will continue "right after this". Then more ads. Note the second group are the local ads.

So it is with Rush, one group of advertisers buy directly to the show. Another group buy from whatever station is in their local market. I suspect it is this latter group who are talking about not wanting their ads played during the 3 hours of Rush, yet they will advertise on the other hours of the station.

Those who advertise directly with Rush I doubt will quit after seeing what happened to the mattress store in Calif who decided to boycott Rush a year or so ago. After a couple of weeks he was begging to get back on Rush and Rush told him to stuff it.

So watch for which ads the media talk about, those direct to Rush, or those sold by the various market stations.



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Reply 22 - Posted by: Udanja99, 5/6/2013 6:53:45 PM     (No. 9313613)

I call BS too. I personally boycott every company that dumped Rush last year. Carbonate is STILL trying to get me back.

Oh, and Fluke IS a slut. But I´m betting that she´s a lesbian slut and is only doing the birth control schtick as a feminist activist with an agenda.

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Reply 23 - Posted by: rocket scientist, 5/7/2013 1:05:58 AM     (No. 9313990)

I certainly would not believe any anti-Rush story coming from the Leftist Goons over at Mediaite. Especially if they think we will believe their "sources". That is an old trick to claim "sources". This story doesn´t
pass the smell test.

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