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Ron Johnson’s JCPenney:
Anatomy of a Retail Failure

Yahoo! Finance, by Jeff Macke

Original Article

Posted By:athina, 4/9/2013 9:45:34 AM

In a stunning end to one of the most aggressively unsuccessful tenures in retail history, JCPenney (JCP) last night announced that CEO Ron Johnson would be leaving effective immediately. Myron Ullman, Johnson´s predecessor at JCPenney, takes office as CEO. When Johnson was initially wooed by JCPenney, it was to serve as CEO with Ullman as Chairman. In January 2012, Ullman was unceremoniously removed from the board. Gone with Ullman was any control the Board of Directors had over Ron Johnson and his control of JCPenney resources.
Headline corrected by Staff

      


Post Reply  

Reply 1 - Posted by: J F Ackerman, 4/9/2013 9:57:01 AM     (No. 9266649)

No core customer base? This core customer base left and will not return. Mr. Johnson´s JCP mocked Mother´s Day with an in-your-face, aggressive promotion of lesbianism and hasn´t let up on the theme ever since. Good luck with that, Mr. Ullman.

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Reply 2 - Posted by: Rotten In Denmark, 4/9/2013 9:57:48 AM     (No. 9266653)

Thank heavens, at last! he destroyed my favorite store when I had to go for clothes.

In his defense, he did rid the crowded aisles of customers and clerks waiting to help you and check you out tho! s/o

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Reply 3 - Posted by: saryden, 4/9/2013 10:01:39 AM     (No. 9266661)

I hope they go back to their quality clothes, fair prices, sales, and welcoming clerks at cash registers.
Then I will gladly go back!

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Reply 4 - Posted by: mitzi, 4/9/2013 10:03:42 AM     (No. 9266666)

I stopped shopping there because they stopped carrying the merchandise I wanted to buy.



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Reply 5 - Posted by: lylacat, 4/9/2013 10:06:30 AM     (No. 9266672)

Ron Johnson ruined JCPenney; I used to shop there at least once a week; loved their stores; loved their clothes; loved their big sales. I used to get nice flyers in the mail, and then the mailings became this slick all picture arty piece that had no prices, and I just threw it in the trash. I have not been in a Penney´s store for over a year. I hope Ron just leaves and does not get a big severance package, as the man killed JCPenney.

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Reply 6 - Posted by: mickturn, 4/9/2013 10:06:46 AM     (No. 9266673)

I worked for Penney´s in the 60´s...it is a depressing environment and on visiting their stores over the years the stench of failure still endures...

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Reply 7 - Posted by: Freeloader, 4/9/2013 10:10:00 AM     (No. 9266681)

FTA: "Johnson planned to make J. C. Penney a cool place to hang out."

Abandoning Founder James Cash Penney´s "Golden Rule" management philosophy and hiring Ellen DeGeneres as corporate spokesperson were two of the biggest "uncoolest" mistakes ever made in the history of commerce.

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Reply 8 - Posted by: trapper, 4/9/2013 10:12:28 AM     (No. 9266684)

Another zombie company, stumbling along, refusing to fall over, completely unaware that it is already dead. Probably dead even before Johnson got there. He just tried to put some alive-looking makeup on it.

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Reply 9 - Posted by: FLCracker, 4/9/2013 10:13:17 AM     (No. 9266686)

Amen, #4. They send me coupons for $10 off and I just leave them in the store.

And, #5, not only did the "arty" flyers not have prices listed, I couldn´t figure out what item they were trying to sell.



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Reply 10 - Posted by: EuroTim, 4/9/2013 10:14:06 AM     (No. 9266688)

Still Rush somehow keeps his job despite JCP pulling their ads.

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Reply 11 - Posted by: realrep, 4/9/2013 10:16:30 AM     (No. 9266694)

I work for JCP. A lot of good talent was terminated in the past 15 months.
The Martha stuff? The window stuff is nice if you want unlined curtains. The MarthaCelebration stuff is over-priced party decorations. (ie $4 for 8 paper plates)
The half the cash registers are gone. They have been replaced with a mobile check-out for credit/debit purchases. It´s the size of an Iphone(?) but the associate has to go to a register to get the receipt. There are problems with them. It´s easy to make mistakes. They can´t be used for returns, .com/catalog pick-ups, cash purchases or credit card payments. The batteries don´t stay charged for a whole shift.
The time clock conveniently placed in the locker room is not to be used anymore. After we put stuff in our locker, we have to go to another part of the store to clock in and then return to the room next to the locker room to get the stuff we need to start the day.
JCP logic is straight out of ´Alice in Wonderland.´

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Reply 12 - Posted by: EuroTim, 4/9/2013 10:18:59 AM     (No. 9266699)

http://thinkprogress.org/media/2012/03/06/439229/jcpenney-drops-rush/

Maybe these guys could use a couple comments.

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Reply 13 - Posted by: Ribicon, 4/9/2013 10:24:16 AM     (No. 9266710)

What effect did the 24/7 homosexual propagandizing have on alienating the other 97% to 98% of potential customers? Who cares! We´re here to effect social transformation.

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Reply 14 - Posted by: HPmatt, 4/9/2013 10:26:50 AM     (No. 9266715)

I think a bulk of the Board should quit their posts too. These idiots let this ´smarty pants´ Apple guy screw up their 100 year store history of what works. Like Obama and idiot democrats destroying healthcare - that worked for the most part. Of course JCP fired or cut back hours on the folks that are JCP - the little indians that knew the customers and made the store the store. Reminds me of the companies that hired ´Chainsaw Al´ and other crooks. Similar to Macy´s trashing all the stores that brought them there - like Foley Brothers.

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Reply 15 - Posted by: Kingbubo, 4/9/2013 10:37:41 AM     (No. 9266735)

#11, I enjoy watching the associates use those silly little scanners. Mall prices cannot compete with Kohl´s marketing or target prices.

Really, it has nothing to do with Ellen DeGeneres. I really doubt many people care about them hiring her as a spokesperson. I care about prices, quality and service as I beleive most others do.

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Reply 16 - Posted by: Fiesta del sol, 4/9/2013 10:43:47 AM     (No. 9266757)

Their Arizona line especially the shoes was good. WAS. Their photo department was a cut above Sears and Wal Mart. But trying to make an appointment is a joke, especially online. They are using a "system" that a freshman in high school who writes computer code would laugh at.

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Reply 17 - Posted by: JimboUSN, 4/9/2013 10:46:27 AM     (No. 9266760)

Concerted effort to boycott JCP amongst family and friends due to "spokesperson"... Ellen Degenerate. Paul Harvey, G´ day!

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Reply 18 - Posted by: jorgecito, 4/9/2013 10:56:01 AM     (No. 9266787)

#15, don´t be so sure. JCP´s Mad Men´s choice of flamboyantly "gay" spokespersons --a move that was supposed to endear them to "hip" young shoppers-- almost certainly backfired.

Even the more conservative media aren´t reporting this angle of JCP´s failure.

Well, they do report that the "new" strategy (without mentioning the homosexual angle) not only failed to bring in those hip new customers, but it drove away JCP´s older, loyal customers.

I think the read-between-the-lines correlation is clear.

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Reply 19 - Posted by: noproblems, 4/9/2013 11:06:47 AM     (No. 9266807)

as i posted months ago, when JC Penney started a lesbian advertising cmpaign you knew the writing was on the wall

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Reply 20 - Posted by: noproblems, 4/9/2013 11:06:58 AM     (No. 9266808)

as i posted months ago, when JC Penney started a lesbian advertising campaign you knew the writing was on the wall

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Reply 21 - Posted by: thelmalou, 4/9/2013 11:28:56 AM     (No. 9266859)

Yowsa. Sweet vindication for Mr. Ullman. I hope he can restore what Johnson ruined.


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Reply 22 - Posted by: olcap, 4/9/2013 12:00:50 PM     (No. 9266920)

Gee, I wonder how big ron johnson´s severance bonus will be --- 20 mil maybe?


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Reply 23 - Posted by: jerseyden, 4/9/2013 12:21:14 PM     (No. 9266959)

The worst part is Johnson will be picked up by another co in no time. These guys are like professional sports managers. They destroy their organization and yet move right on the some other org.

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Reply 24 - Posted by: belwhatter, 4/9/2013 12:29:39 PM     (No. 9266973)

JC Penney used to be my store of choice offering practical clothing in good range of sizes. This man destroyed a very faithful customer base with frippery and political messaging. We don´t buy that. I agree the Board of Directors is equaly responsible for this massive failure - they should resign.

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Reply 25 - Posted by: SouthSanAntonio, 4/9/2013 12:38:43 PM     (No. 9266988)

Include me in the group that found the use of homosexual couples in the Mother´s Day and Father´s Day ads to be the last straw.

They used to be a really comfortable, family-oriented store to shop in. I really used to like their men´s clothes, and bought a lot of my clothes there.

But I can´t remember the last time I was actually in a Penneys. It has to be at least 2 or 3 years ago now. I haven´t missed it in the least.



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Reply 26 - Posted by: MDMuskrat, 4/9/2013 2:14:10 PM     (No. 9267141)

I´m always amazed when a business article such as this can examine the myriad causes of Johnson´s failure without mentioning Ellen Degenerate.

Do these fools think that we will forget how quickly we stopped shopping at JC Penney when they made her/him their Spokeshomo?

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Reply 27 - Posted by: convert, 4/9/2013 2:42:23 PM     (No. 9267196)

While the whole gay-Father´s Day stuff put off plenty of people, it doesn´t account for this fiasco. If you´ve been in one of the new re-designed stores, you´ll see that the quality and style of clothes for YOUNG PEOPLE is vastly improved. In fact, I bought almost all of the clothing Christmas gifts for young folks at the store. He did good on that part of it, but if you´re over 30,JCPenney evidently no longer wants your business, as there´s almost nothing in the store now that you could or would want to wear. Nothing. As most JCPenneys are in small-town and rural America where there´s few choices, period, they forgot who their shoppers were. Really, really dumb.

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Reply 28 - Posted by: Caveman, 4/9/2013 3:02:51 PM     (No. 9267229)

Just went there yesterday to get a couple pair of Levi´s.
After 2-3 minutes of the clerk trying to get the iphone thing to do the checkout, standing next to the register, I suggested he go back to the caveman way of taking my money. He checked me out with the ´ole fashioned cash register in 20 seconds. Luckily it was an even $80.00 so I didn´t have to worry about him making change.

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Reply 29 - Posted by: kOok, 4/9/2013 6:24:35 PM     (No. 9267534)

The very second that we saw that JCP had hired DeGenerate, my beloved kOokette and I swore an oath to never go back there. I suspect that we were not alone in that sentiment and action. Too bad these elitist snobs never seem to learn from their mistakes. Watch them double down and hire crazy Rosey as well.

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Mediaite, by Andrew Kirell    Original Article
Posted By: JoniTx- 4/14/2014 12:46:05 PM     Post Reply
President Obama pulled a surprise move Monday at the White House’s Easter Prayer Breakfast when he selected Gene Robinson to lead the closing prayer. Robinson is famously known as the first openly gay Episcopal bishop. Talking Points Memo’s Tom Kludt spotted the following tweet from Robinson, who was in attendance: (Tweet) Robinson, 66, became diocesan bishop of New Hampshire in March 2004. He retired in January 2013 and is currently a senior fellow at the progressive

Developing: Russian fighter jet buzzes
U.S. Navy destroyer in Black Sea

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Associated Press, by Lolita C. Baldor    Original Article
Posted By: Desert Fox- 4/14/2014 12:49:12 PM     Post Reply
A Russian fighter jet made multiple, close-range passes near an American warship in the Black Sea for more than 90 minutes Saturday amid escalating tensions in the region, a U.S. military official said Monday. In the first public account of the incident, the official said the Russian Fencer flew within 1,000 yards of the USS Donald Cook, a Navy destroyer, at about 500 feet above sea level. Ship commanders considered the actions provocative and inconsistent with international agreements, prompting the ship to issue several radio queries and warnings. The fighter appeared to be unarmed and never was in danger of


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