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Maker´s Mark to restore
alcohol content of whiskey

Associated Press, by Brett Barrouquere

Original Article

Posted By:Ribicon, 2/17/2013 3:08:49 PM

Louisville, Ky. — After backlash from customers, the producer of Maker´s Mark bourbon is reversing a decision to cut the amount of alcohol in bottles of its famous whiskey. Rob Samuels, Maker´s Mark´s chief operating officer, said Sunday that it is restoring the alcohol volume of its product to its historic level of 45 percent, or 90 proof. Last week, it said it was lowering the amount to 42 percent, or 84 proof, because of a supply shortage. "We´ve been tremendously humbled over the last week or so," Samuels, grandson of the brand´s founder, said of customers´ reactions.

Comments:
Clever way to make price increases go down easier, while gaining lots of press coverage? Could be. Smart move to leave the recipe as is.

      


Post Reply  

Reply 1 - Posted by: horacer, 2/17/2013 3:23:05 PM     (No. 9181818)

It is a smart move to leave the recipe alone. Don´t mess with success. If there´s a supply shortage, stop selling overseas. We need all the whiskey we can get for the next four years.

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Reply 2 - Posted by: NorthernDog, 2/17/2013 3:32:46 PM     (No. 9181832)

Seems like just about everything is being made cheaper, being watered down, etc... Why mess with a product that has a loyal following and a 100% sell through rate?

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R-G1
  
R-VAR_AD


 
Reply 3 - Posted by: King of all trolls, 2/17/2013 3:40:44 PM     (No. 9181854)

Don´t mess with perfection.

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Reply 4 - Posted by: skedaddle, 2/17/2013 3:41:22 PM     (No. 9181856)

Rob Samuels is the 3rd generation in the business. Isn´t that the generation that usually loses the family business?

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Reply 5 - Posted by: BaseballFan, 2/17/2013 3:43:02 PM     (No. 9181859)

Come on, folks - Samuels was just trying to replicate the Obama Method: take something really great, and change it.

FAIL.

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Reply 6 - Posted by: MattMusson, 2/17/2013 4:00:13 PM     (No. 9181878)

It was the 2nd generation that build Makers Mark. And, they built it partly on the mistique of being hard to get.

Dont water it down.

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Reply 7 - Posted by: Periwinkel, 2/17/2013 4:16:22 PM     (No. 9181888)

That didn´t take long. We first heard the announcement last week...five days later they back it down. Kentucky is a tabacco and bourbon state. Tobacco is practically gone...bourbon can´t be far behind.

I always thought Maker´s Mark tasted like cough syrup.

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Reply 8 - Posted by: Beefeater, 2/17/2013 4:22:01 PM     (No. 9181895)

Coke or New Coke?

Just sayin´

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Reply 9 - Posted by: god of irony, 2/17/2013 5:13:27 PM     (No. 9181953)

#7 you couldn´t be more wrong on Bourbon. I live in KY and can assure it the Bourbon business has never been bigger than it is right now.

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Reply 10 - Posted by: Sanspeur, 2/17/2013 5:40:08 PM     (No. 9181988)

Ah ,,Buffalo Trace, Blanton,Whatneys.. Bourbon, Barbie, bluegrass........perfection.. Throw in a hot Brown ...G O I you are a lucky guy.....ps .. I found M M the most overrated .. But it is long sight better than no bourbon...

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Reply 11 - Posted by: lakerman1, 2/17/2013 6:37:33 PM     (No. 9182061)

Jim Tom would not have allowed such a thing to happen.

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Reply 12 - Posted by: MissMann, 2/17/2013 7:59:15 PM     (No. 9182130)

Thinking like #8: Sounds like a New Coke marketing mistake. Some people never learn...


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B-G1


 
Reply 13 - Posted by: on fire, 2/17/2013 8:21:17 PM     (No. 9182153)

Marketers can´t be this stupid. When supply is low and demand is high, by all means, raise the price.

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Reply 14 - Posted by: Garage Logician, 2/17/2013 11:14:43 PM     (No. 9182264)

Their steak sauce is good, too.

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Reply 15 - Posted by: King of all trolls, 2/17/2013 11:39:50 PM     (No. 9182291)

#15, Normally, I am a big fan of your esoteric insight, but Old Grandad? Are you out of your mind? Makers, along with Buffalo Trace, is one of the finest bourbons out there. don´t you dare compare it with that hootch.

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