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Ford Chose A Crazy Way To
Reveal ´The Future Of
Pickup Trucks´ In Detroit

Business Insider, by Julie Zeveloff

Original Article

Posted By:Pluperfect, 1/16/2013 5:49:34 AM

Ford unveiled its new vision for a pickup truck at the Detroit Auto Show today, and the auto maker went all out in its presentation. Instead of removing a sheet like most companies do, Ford actually lowered the truck from the ceiling of the Cobo Center in a dramatic reveal. Business Insider´s Alex Davies, who was on hand for the event, snapped the photos below. The truck, named the Ford Atlas, is still a concept, but it would be a good addition to Ford´s lineup of F-150s, the company´s best-selling vehicle. The enormous Atlas has Ford´s efficient

Photos and a video.


Post Reply  

Reply 1 - Posted by: Spidey, 1/16/2013 5:58:53 AM     (No. 9119247)

Fabulous looking truck but I can´t imagine the price tag.It´s funny how big vehicles are still the bread and butter of car/truck producers.

I´m sure there´s a warmer somewhere who thinks these designers should be beheaded.

Reply 2 - Posted by: Cherrybark, 1/16/2013 6:57:54 AM     (No. 9119302)

I´ve owned several F-150s and currently drive one. When I shop for a new pickup this summer the Toyota Tundra, assembled in Texas by non-union workers, will get serious consideration.




Reply 3 - Posted by: StormCnter, 1/16/2013 8:12:20 AM     (No. 9119422)

In the rural Texas of my growing up years, farmers and ranchers drove Ford pickups. It took a brave man to purchase a Chevy and drive it around in public. He was the recipient of a lot of squinty-eyed glances.

Reply 4 - Posted by: neanderthal, 1/16/2013 8:22:04 AM     (No. 9119442)

My gosh! It´s not the Second Coming. It´s just another pickup. Good grief!

Reply 5 - Posted by: Alpha91c, 1/16/2013 8:53:41 AM     (No. 9119515)

PU trucks are very popular in Texas and in semi-rural and rural parts of the state, having one is almost a necessity. That being said, if I want a heavy duty PU, I would buy a Toyota Tundra. I don´t need a heavy duty large truck, so I drive a Toyota Tacoma. Ford makes a good PU. Toyota makes a better one, and uses non-union labor to produce it.

Reply 6 - Posted by: Mass Minority, 1/16/2013 9:02:42 AM     (No. 9119534)

The truck is obviously designed not to replace the F150 but the F250. This is a construction and farm work truck. The added charging outlets for cordless tools is a huge ples, as would be the extra tiedowns. The extended cab makes getting a crew to the jobsite a bit better.

So why in Gods name did they put a short bed on the dang thing? A work site truck is used because it hauls stuff. And the stuff it hauls is often 8 feet long and needs to lie flat. A short bed F250 wannabe is just a pretty statement for suburban wannabe cowboys.

I drive a Dodge RAm, I love this truck but it will be my last Dodge. When the time comes to pass this one on I will buy either the Toyota or the Ford. I cannot forgive what was done by the unions at GM during the "bailout". Or should I call it what it was, stealing the company from its rightful owners (stock and bond holders) and giving it to the unions as payback for Obamas election.

Reply 7 - Posted by: terry_tr6, 1/16/2013 9:49:33 AM     (No. 9119642)

you know, upchuck, if an owner has vehicle after vehicle that burns oil, maybe the owner needs to use the mirror to find the cause. i have had 4 fords(escort, ranger, 2 150´s ) since 1985 and none have burned oil, even after 225,000 miles. Of course, neither have any of my other vehicles (2 chrysler vans, a dodge dakota and a kia). Just saying....




Reply 8 - Posted by: gasmeterguy, 1/16/2013 9:53:32 AM     (No. 9119651)

After driving Ford´s for several decades, I bit the bullet in 2005 and bought a Tacoma. The Tacoma has yet to break down, my gas mileage is still good, and the paint job is holding up marvelously.

I am sticking with Toyota.

Reply 9 - Posted by: mickturn, 1/16/2013 10:17:29 AM     (No. 9119730)

Yes, it´s Atlas...but did it shrug?

Reply 10 - Posted by: BaseballFan, 1/16/2013 11:29:07 AM     (No. 9119945)

Good one, #10.

I agree w/ #6 - what´s with the dinky little bed in this Atlas? "Oh, look! We can put the picnic cooler in here!" And not much else.

Early in 2012, I drove the ´12 F150 EcoBoost. Nice truck, nice ride, with variable length beds available. Then I got the sticker price: $YIKE$!

Reply 11 - Posted by: cheeflo, 1/16/2013 2:01:11 PM     (No. 9120364)

What´s so crazy about the reveal?

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