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Why Has SodaStream Gotten
So Aggressive All of a Sudden?

New York Magazine, by Staff

Original Article

Posted By:heartsurgeon, 12/9/2012 1:08:18 PM

Maybe you´ve seen this newish SodaStream commercial that was banned in Europe but airs carefree in the U.S.? The one that features attractive people hitting the carbonating button atop their machines to make seltzer, but also thereby remotely detonating bottles of cola and orange soda in warehouses and bodegas, as if they were two-liter bogeymen? Last month, the U.K. regulator Clearcast banned the ad for "denigrating the soft drinks industry." The company insisted they didn´t mean to offend anyone, but, as stated in the commercial, using the appliance will spare the environment."With SodaStream you can save 2,000 bottles a year,"
Staff has split wide headline and corrected source to site style.

Comments:
Welcome to the world of cronyism and regulation by unelected groups empowered to control everything. This is what the leftists dream of....turns out soda stream is made by an israeli company...i´m sure that´s just coincidence...i enjoyed the futile effort on sodastream´s part to advert the product as "green"...there are layers of odd political correctness in this whole affair..

      


Post Reply  

Reply 1 - Posted by: tomanderson61, 12/9/2012 1:10:13 PM     (No. 9056589)

We bought one. Only problem is that the stuff doesn´t taste very good!

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Reply 2 - Posted by: tren9, 12/9/2012 1:18:17 PM     (No. 9056594)

Maybe they gotten aggressive in their advertising because this is the gifting season. Do ya think?

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Reply 3 - Posted by: jalo1951, 12/9/2012 1:20:26 PM     (No. 9056599)

I have never tasted Soda Stream so I can not comment on the product. However, where do these people get the idea they are suppose to be allowed to go through life and never be offended? How childish is that attitude? I have seen the commercial many times and I won´t stop buying Coke because some two liter computer generated image "explodes". It appears there are a lot of people wasting a lot of time and money that does not actually require their intrusion. No wonder the world is so screwed up.

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Reply 4 - Posted by: bamapreacher, 12/9/2012 1:24:16 PM     (No. 9056603)

A no-frills SodaStream on Amazon costs $80, and two special bottles for it cost another $20. Fewer and fewer people have that kind of money to spend in one fell swoop anymore. Let them have their fun, Coke will do just fine.

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Reply 5 - Posted by: heartsurgeon, 12/9/2012 1:29:01 PM     (No. 9056608)

the point of the post isn´t about the product...it´s about control of commercial speech by an NGO and political correctness...the subtext is the key.

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Reply 6 - Posted by: woodenleg, 12/9/2012 1:57:55 PM     (No. 9056629)

..."denigrating the soft drinks industry."....this is where politically correct speech of not hurting anyone´s feelings goes...........Soon it will be any joke or snarky comment about those in power and my first reaction is, it will happen with the followers of the anointed one.

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Reply 7 - Posted by: balogreene, 12/9/2012 2:03:29 PM     (No. 9056633)

We have one, and like it. I´m by no means green, but we recycle the co2 canisters (its cheaper), and aren´t recycling 40 to 50 bottles a week. I don´t have to carry six packs into the house, and the office, and find a place to put them. One six dollar bottle of flavor makes more than 50 servings. As to the taste, we only do diet, or diet caffeine free. It´s not Coke or Pepsi, but it is good. The reason I got it, it´s cheaper. The unintended consequences, it´s green. Sure, it´s a large initial outlay, but, it´s cheaper in the long run.

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Reply 8 - Posted by: Penney, 12/9/2012 2:07:04 PM     (No. 9056639)

Their PC ads are WAY too, ´green,´ for us!!

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Reply 9 - Posted by: calicojack, 12/9/2012 2:09:35 PM     (No. 9056641)

Political Correctness chooses favorites. Any other day, the environmental impact of all of those plastic bottles would be the cause du jour. The question of "fairness" depends on who is paying the leftoids.

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Reply 10 - Posted by: Topic Thunder, 12/9/2012 2:15:56 PM     (No. 9056648)

The problem is that the product is "Israeli made" and the EU hates Jews and is furious that their grandparents were so incompetent at slaughtering them all and let a few escape to survive in Israel.

They soon wish to correct this historic embarrassment, but until then they boycott.

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Reply 11 - Posted by: Starfire, 12/9/2012 2:24:05 PM     (No. 9056659)

Most of the family doesn’t drink much soda, but my daughter likes her Diet Mountain Dew. I compared the price of the CO2 cartridges and flavor bottles to make our favorite sodas. Even without the cost of the machine, we can do better by shopping the sales on 2 or 3 Littre bottles.

We find uses for the bottles in gardening or they go in recycle, but I refuse to feel guilty about a bit of plastic when the crackpots have already denied me so many of the natural products I used to enjoy.


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Reply 12 - Posted by: youngtexan, 12/9/2012 2:36:34 PM     (No. 9056668)

We don´t hardly ever drink soda in my house. I´ll buy them every now and then. And I´m not gonna pay almost $100 for a SodaStream either. I´ve thought about it, but at the end, my answer is no.

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Reply 13 - Posted by: RedWhiteBlue, 12/9/2012 2:36:36 PM     (No. 9056669)

We quit drinking soda-like drinks decades ago. Too much sugar and not that great tasting anyway. Water is our drink now.

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Reply 14 - Posted by: Bazi, 12/9/2012 2:55:59 PM     (No. 9056685)

OP is correct. The problem the left has with SodaStream is that it is an Israeli product.
I don´t need a Soda Stream but , we do buy Israeli made "NAOT" shoes.
They are wonderful! Like walking on a cloud.

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Reply 15 - Posted by: hhfi2, 12/9/2012 3:23:44 PM     (No. 9056710)

I got a SodaStream machine from my wife for Christmas last year because they have a wide variety of diet drinks all flavored with Splenda. The only non-aspertame diet drink I can find in two-liter bottles is Diet RC. I love the thing. Most of the flavors are just fine, although the Diet Dr. Pepper version leaves something to be desired.

Apparently, the real problem this site has is that the product is Israeli-made, which I didn´t even know. Look at the very first comments on it: someone points out the factory is on "illegally-occupied" West Bank land, and someone else replies by calling Jews "vermin." Bunch of Nazis. I´m not even Jewish, but it makes me want to buy a second one.

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Reply 16 - Posted by: mitzi, 12/9/2012 3:29:17 PM     (No. 9056713)

Who knew the soft drink industry was peopled by a bunch of thin-skinned weenies?

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Reply 17 - Posted by: heartsurgeon, 12/9/2012 4:00:23 PM     (No. 9056740)

Crony capitalism....the NGO that "banned" the soda stream ad is run by the main commercial networks in England. I´m guessing they were warned off by "Big Soda" not to risk losing their advert money. The anti-Israel crowd has a finger in this pie as well. The "Green" appeal was a faux-engineered issue on sodastream´s part, in an effort to market the product..the reason for this post has NOTHING to do with the product (sodastream). Of course, the ban on the ad has NOTHING to do with "denigrating the soft drinks industry". How is such a thing possible? I thought liberals hated soft-drinks?

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Reply 18 - Posted by: gollyneds, 12/9/2012 4:19:09 PM     (No. 9056752)

had no plans to buy one until i found out that owning one urinates the missile tossing maggots of gaza. now i can´t wait to own one.

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Reply 19 - Posted by: 4Justice, 12/9/2012 4:31:36 PM     (No. 9056766)

Leftists will do anything to control others. Using a stupid argument like the ad "denigrates the soda industry" just shlws how far they are willing to go to force their iron fists on us all. Totalitarian tyrants...and it is the NGOs that are the worst because they are accountable to no one.

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Reply 20 - Posted by: smcchk, 12/9/2012 4:47:57 PM     (No. 9056774)

We like carbonated water and Soda Stream, obviously, does a great job with that (add some carbonation to plain water). We do save a lot with it and now that I know it´s Made in Israel, I like it more!

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Reply 21 - Posted by: thewarden, 12/9/2012 5:33:25 PM     (No. 9056817)

I have one. Love it even more knowing it ticks off euroweenies and probably Nanny Bloomer, and... it´s made in Israel--bonus points.

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Reply 22 - Posted by: AntiStatist, 12/10/2012 12:34:00 PM     (No. 9057818)

I sampled Sodastream cola at a Costco demo a couple of weeks ago. Not bad, but not all that good, either. I don´t drink much in the way of carbonated soft drink outside of my Pellegrino addiction, so I was a hard sell anyway.

I think where they really get you is with the CO2 cartridge exchange cost. You have to exchange used for new, though you can do this at Walmart and elsewhere.



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Why Has SodaStream Gotten
So Aggressive All of a Sudden?
New York Magazine, by Staff    Original Article
Posted By: heartsurgeon- 12/9/2012 1:08:18 PM     Post Reply
Maybe you´ve seen this newish SodaStream commercial that was banned in Europe but airs carefree in the U.S.? The one that features attractive people hitting the carbonating button atop their machines to make seltzer, but also thereby remotely detonating bottles of cola and orange soda in warehouses and bodegas, as if they were two-liter bogeymen? Last month, the U.K. regulator Clearcast banned the ad for "denigrating the soft drinks industry." The company insisted they didn´t mean to offend anyone, but, as stated in the commercial, using the appliance will spare the environment."With SodaStream you can save 2,000 bottles a year,"
Staff has split wide headline and corrected source to site style.



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